The Achilles' Heel of Executive Remuneration Policy

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Corporate Personality: the Achilles’ Heel of Executive Remuneration Policy
Chrispas Nyombi*

Salomon and Co Ltd, the grandfather of modern public companies, laid a firm
platform for their emergence in 1897, at a period when company law was sawed in the
soil of partnership law and equitable principles.
1
The platform was based on limited
liability which secured promoters of companies from liabilities and corporate
personality which guaranteed that the company was separate from the promoters.
2

This platform still stands today having endured a challenging 20
th
century where a
company’s ability to pass off its liabilities to third parties was often challenged by
unsatisfied creditors seeking to make the promoters accountable and liable. Today,
companies continue to flourish under Salomon principles and have exploited the wide
range of capital available to them by growing larger and becoming more influential
around the world. Their reach and wealth has kept the wheel of capitalism spinning
and contributed to the growth of economies around the world. Their continued rise
and establishment has also exacerbated market competition to the benefit of society at
large.

The UK government has sought to protect the interests of their public companies and
monitor their impact through company law statues
3
and corporate governance
principles.
4
They are guided by a belief that the maladministration of these
corporations could have a far-reaching impact on society and detrimental to the UK
economy. A foremost example of legal interventions in corporate affairs is the newly
availed enlightened shareholder value under the Companies Act 2006.
5
Enlightened
shareholder value calls for the consideration of all company constituents such as
employees and the community in the decision making process. This is to prompt
companies to focus on long term survival rather than short term gain shareholders so
often seek.


*Chrispas Nyombi ( Lecturer in Corporate Law, PhD Candidate)
1 Salomon v A Salomon & Co Ltd [1897] AC 22- A landmark decision in British Company Law
2 See Lee v Lee’s Air Farming Ltd [1961] AC 12
3 Companies Act 2006 (CA 2006), Insolvency Act 1986 & Enterprise Act 2003
4 UK corporate Governance Code 2010 (formerly Combined Code)
5 s172 CA 2006

Electronic copy available at: http:tract=2032584
1


Despite the increased endorsement of enlightened shareholder value, the UK
government has largely failed to put a hold on excessive executive remuneration. This
has been a much debated issue in UK and across the Atlantic,
6
inflamed by corporate
governance failures in the banking sector during the 2007-2009 global financial
crisis.
7
In the aftermath, banks such as Royal Bank Scotland (RBS) reportedly
continued to reward large bonuses to their executives even when they were still being
financed by government bailout money.
8


This paper explores the role corporate personality has played in the battle between
executive remuneration and fairness, which is linked to rewarding performance. This
paper also explores some of the policy measures taken by the UK government to curb
excessive remuneration especially in the banking sector. Overall, the paper shows
how the ruling in Salomon, over a century ago, that cemented corporate personality
and limited liability in UK, is hampering many of the measures aimed at rewarding
performance and promoting fairness in relation to executive remuneration.

The Companies Act 2006 was enacted on the basis that the paradigm private company
is family owned. This so called “think small first” government agenda is an
endorsement of entrepreneurial activity rather than the rules of equity or notion of
fairness.
9
It is evident that the rationale behind the 2006 Act was to create a more
economically efficient regime while preserving the established legal dictum. Most
cases following Salomon reveal the most remarkable yet remarkably unremarked
upon facet of modern company law; it does not concern itself with fairness.
10
For
example, the corporate opportunity doctrine, a 20th century legal development, holds
that a company director cannot compete or take an opportunity which the company
has an interest in.
11
The basic principle was settled in Aberdeen Railway Co v Blaikie
Bros per Lord Cranworth LC ‘it is a rule of universal application that no one having
(fiduciary) duties to discharge shall be allowed to enter into engagements in which he

6 Rampling, P (2011) CEO and Executive Director Remuneration and Firm Performance Southern Cross Business
School: Southern Cross University: p.23-29
7 Hill J,(2011) Regulating Executive Remuneration after the Global Financial Crisis: Common Law Perspectives
Sydney Law School Research Paper No. 1191
8 RBS Bonuses amid failure-
http:ness2012feb23rbs- commercial-status-2bn-loss
(Accessed 19032012)
9 Modernising Company Law Cm 5553-I and II (London: TSO, 2002).
10 (Salomon v Salomon, Percil v Wright, Guiness v Saunders, Regal v Gulliver)
11 See Cook v Deeks [1916] 1 AC 554

Electronic copy available at: http:tract=2032584
2


has…a personal interest conflicting…with the interests of those whom he is bound to
protect’.
12
To illustrate the unfairness attached to the doctrine, take Re Bhullar Bros
Ltd as an example, a director took legal advice, got company land and developed it
himself.
13
The court held that he abused his position as under the corporate
opportunity doctrine. Similarly, in Industrial Development Consultants Ltd v Cooley,
a company could not afford a contract and a director resigned and took it over.
14
The
court held that it was a breach of his fiduciary duty under the corporate opportunity
doctrine and any profits are held on constructive trust to the company, even though
the company was in no position to take over the contract.
15
Judging from the ruling in
Bhullar and Cooley, the 20
th
century legal approach to corporate opportunities is
fettering economic development.

Modern companies depend on a highly specialised and skilled workforce to steer their
businesses towards success for the ultimate benefit of the investors.
16
It is thus safe to
conclude that the value making of these entities lies with the workforce, an
intermediary between profit and loss. The directors invest their skills and expertise to
receive remuneration in return.
17
Corporate profits thus represent unremunerated work
and to some managerial theorists with background knowledge of economics, it is a
form of exploitation.
18
According to Bebchuk et al,
19
in reality remuneration is settled
through a rigged process where powerful managers and their far-reaching influence
dominate committees and extract economic rents to the shareholder’s detriment. A
director is under no obligation to hold office and article 4 schedule 1 of Human Rights
Act 1998 does not offer directors the right to remuneration on grounds of
enslavement. Moreover, schedule 1 paragraph 19 of the Companies (Model Articles)
Regulations 2008 allows directors to be remunerated.
20



12 (1854) 1 Macq 461 at at 471-472
13 [2003] EWCA Civ 424
14 [1972] 1 WLR 443
15 Chan v Zacharia (1984) 154 CLR 178
16 Agrawal, A., and Walkling, R. (1994). Executive Careers and Compensation Surrounding Takeover Bids,
Journal of Finance, 49 (3), 985-1014
17 Fee, C. E. and C. J. Hadlock, 2001, “Raids, Rewards, and Reputations in the Market for CEO Talent,” Working
Paper, Michigan State University.
18 Baumol, William J.
19 Bebchuk, Lucian A. & Jesse Fried. Pay without Performance: The Unfulfilled Promise of Executive
Compensation (Harvard University Press 2004).
20 The Companies (Model Articles) Regulations 2008 (SI 20083229)
3


The doctrine of corporate personality plays a major role in executive remuneration by
leaving directors in charge and mainly subject to market discipline. Companies Act
2006, section 40(1) reads that “in favour of a person dealing with a company in good
faith, the power of the directors to bind the company, or authorise others to do so, is
deemed to be free of any limitation under the company’s constitution.” This maintains
that shareholders are allowed limited rights of intrusion in the company’s affairs. As
stated in Guinness plc v Saunders, having disparately invested in companies, “the
shareholders…run the risk that the board may be too generous to an individual
director at the expense of the shareholders but the shareholders have…..chosen to run
this risk and can protect themselves by the number, quality and impartiality of the
members of the board who will consider whether an individual director deserves
special reward”.
21


During the 80s and 90s, executive stock options became an increasingly important
feature of remuneration package, especially in the banking sector.
22
Today, this is a
widely used mechanism in many commercial banks and other organisations.
Executive remuneration packages are largely composed of a base salary, annual
bonus, stock options andor restricted shares, and often other long-term incentives.
This is deemed to be a reward for their skills and experience which in most instances
might be scarce. Thus to induce an executive to take and retain a position, a firm must
offer a package of benefits that meets or exceeds the executive’s opportunity costs.

However, directors are often being paid exorbitantly for mediocre and at times subpar
performance. Remarking on the situation, in 1998 Warren Buffett commented, “there
is no question in my mind that mediocre CEOs (Chief Executive Officers) are getting
incredibly overpaid. And the way it’s being done is through stock options”.
23
This is
today being demonstrated by firms like RBS who are still paying out astronomical
bonuses and other market oriented rewards when a few months back they were
tittering on the brink of collapse. Shell’s remuneration committee was recently able to

21 Guinness plc v Saunders [1990] 2 AC 663 at 686).
22 Murphy, K. (1995), Politics, economics and executive compensation . University of Cincinnati Law Review
63(2).
23 Shawn Tully, Raising the Bar, Fortune 272 (June 8, 1998)
4


hand out gargantuan bonuses even though set targets were missed.
24
The problem is
exacerbated by excessive severance packages for professional managers that incur
poor performance. For example, RBS former CEO Fred Goodwin took out a £703,000
retirement package, although it was reduced after being succumb to media pressure, it
clearly indicates the challenges facing investors today.
25


For decades, financial economists, both theorists and empiricists, have sought to
explain the various features of executive compensation arrangements.
26
Theoretically,
optimal compensation contracts are a result of effective arm’s length bargaining
between the board of directors and the executives. In this process, the optimal
contracting scholarship views remuneration committees as serving shareholder
interests exclusively and bargaining with management in an arm’s length fashion.
27

However, despite the supposed independence of most compensation committees,
there are numerous reasons to be sceptical on whether the process amounts to the
arm’s length ideal. The major problem is the insidious influence of management.
Main, O’Reilly, and Wade found that independent directors are influenced by
reciprocity and authority when setting executive pay.
28
However, Fama et al. argue
that independent directors have an incentive to develop reputations as experts in
decision control, which they can do by safeguarding shareholders interests and thus
setting competitive remuneration packages.
29


In addition, Wade, Porac, and Pollack provide some evidence that companies use pay
consultants in justifying executive compensation to outsiders, mainly shareholders.
30

Although consultants play a useful role in designing pay packages and gathering data,
they could also play a role in camouflaging rent, having been hired from a company’s

24 Shell’s high bonuses http:ncebreakingviewscom5284495Shell-bonus-row- misses-
(Accessed 18022012)
25 Fred Goodwin’s pension http: (Accessed 18012012)
26 Bebchuk, Lucian, Jesse Fried, and David Walker (2002), “Managerial Power and Rent Extraction in the Design
of Executive Compensation,” University of Chicago Law Review, 69, 751–846. Bebchuk, Lucian and Oren Bar-Gill
(2002a), “Executive Compensation with Short-term Incentives,” Working Paper, Harvard Law School
27 (Brudney, V. 1982. The independent director—Heavenly city or potemkin village? Harvard Law Review, 95:
597-659.
28 Main, Brian G.M., Charles A. O’Reilly and James B. Wade, 1995. The CEO, the board of directors and
executive compensation: Economic and psychological perspectives. Industrial and Corporate Change, 4: 293-332.
29 Fama, Eugene F. and Michael C. Jensen. “Separation of Ownership and Control.” Journal of Law and
Economics 26 (1983b) 301-25.
30 Wade, J.B., O'Reilly, C.A. & Pollock, T.G. 2006. Overpaid CEOs and underpaid managers: Fairness and
executive compensation. Organization Science, 17(5): 527-544
5


human resources department. Indeed, the threat of losing the consultancy is likely to
keep the consultant in line, and consequently their data usually justifies objectively
the rising remuneration levels. In a competitive market, it is argued that inefficient
behaviour produces competitive disadvantage and shrinking profits.
31
Although this
effect may discourage management from acting in ways that decrease productivity,
the redistribution of firm profits from shareholders to executives has no significant
effect on the company.
32


Since neither market forces nor bargaining between the board and the executives is
likely to ensure optimal contracting, in theory, such contracting could arise if
shareholders and courts had the power to block the remuneration packages. Indeed
section 168 of Companies Act allows shareholders to dismiss a director without
cause, but the compensation package for contract termination could be astronomical.
Although rarely done, shareholders have the power to reject director remuneration
reports.
33
However, corporate personality prohibits courts from intervening in
company affairs. In Carlen v Drury per Lord Eldon LC “this Court is not to be
required on every occasion to take the management of every Playhouse and
Brewhouse in the Kingdom.”
34
The case of Guinness plc v Saunders established that
courts are in no position to determine equitable allowance or remuneration.

Section 172 of the Companies Act 2006 empowers directors to promote the short term
and long term success of the company. However, if directors pay themselves high
salaries, it is difficult to prove that it is not in the short term or long term good of the
firm. The shareholders need to establish dishonesty and the director needs to establish
reasonable degree of care. As long as an independent remuneration committee
approves the remuneration report and auditing is carried out, then there is limited
room for argument.
35
It is indeed difficult to prove that remuneration levels are too
high and if courts did, it would seem like they are intervening in the management of
companies. This position is consistent in Re Keelefs,
36
Re Duke of Norfolk’s
37
and

31 Easterbrook, Frank H. “Two Agency-Cost Explanations of Dividends.” American Economic Review 74 (1984)
pp. 650-59.
32 Ibid
33 S420 requires directors to produce a remuneration report. S 439 allows shareholders to vote on it.
34 (1812) 35 ER 61, 62
35 See the more astringent business judgement rule in US
36 Re Keelefs S. T. [1981] Ch. 156
6


number of other rulings.
38
However, if the board was not acting collectively, the court
can strike down the remuneration pay on constitutional grounds.
39


As aforementioned, optimal contracting is rarely reached since company owners
reside outside the organisations and the power ultimately lies with executives who set
pay levels that are often not of arm’s length ideal. While the separation of ownership
and control is an inherent feature of the public company, the subsequent reliance on
the market to induce management to promote the success of the company seems to be
failing to exert control over managerial remuneration. The managerial power
approach follows on the limitations of optimal contracting approach by
acknowledging that due to the considerable influence of management over the board,
bargaining over executive remuneration does not usually approach the arm’s length
ideal. Interestingly, Habib & Ljungqvist’s study suggests that the design of option
programs is consistent with the presence of managerial power and rent extraction.
40

Since rent extraction is associated with managerial power, the managerial power
approach suggests that there is a correlation between managerial power and rents.
41


However, an important factor affecting executives’ ability to increase their
remuneration is the outrage the excessive pay package could cause. Indeed the need to
get the board’s consent to executive remuneration does not produce the same outcome
as arm’s length bargaining. If not of arms length ideal, outsiders might become upset,
as in the case of Fred Goodman at RBS. Outrage might produce various social and
reputational costs to executives. Even though excessive remuneration is unlikely by
itself to trigger a challenge to managerial control, outrageous increases in
remuneration could amplify the likelihood of such an attempt, mainly from
institutional shareholders.
42
It must be noted, however, that outrage costs depend on
how easily and distinctly they can be identified. Thus an extraction of rents will cause

37 Duke of Norfolk's S.T. [1982] Ch. 156
38 Bristol and West Building Society v Mothew [1996]; Ch. 1, O'Sullivan v. Management Agency [1985] Q.B. 428
Bairstow v Queens Moat Houses Plc [2001] EWCA Civ 712; Re Halt Garage (1964) Ltd [1982] 3 All ER 1016; Re
Cumana [1986] 2 BCC 99453; Craven-Ellis v. Canons Ltd [1936] 2 KB 403 and Re Duomatic LW [1969] 2 Ch 365
39 The articles of association are the constitution of the company. S33 CA
40 Habib, Michel and Alexander P. Ljungqvist (2000), “Firm Value and Managerial Incentives,”Working Paper,
London Business School.
41 Hirshleifer, David, 1989.
Determinants of Hedging and Risk Premia in Commodity Futures Markets,Journal of
Financial and Quantitative Analysis, Cambridge University Press, vol. 24(03), pages 313-331, September.
42 Ibid
7


no harm if it can be camouflaged. However, shareholder resolutions which disapprove
of executive remuneration reports can lead to reductions in pay even though these
resolutions are nonbinding. Shareholders’ judgement is however subject to question;
they approved Fred Goodman’s payout and only after the media intervened, then they
voiced their concerns. Fred Goodman voluntarily reduced the payment, but it does
cast doubt on shareholders ability to question or pass resolutions on remuneration
reports.

Conventional options reward managers for increases in the share price even when
those increases are due solely to factors beyond managerial control, such as interest
rates. Even managers who perform well are impacted upon by macro forces.
However, to reduce this effect, some measures that can be taken include indexing the
exercise price of options. Stock options could be designed with an exercise price that
rises or falls with either sector or broader market movements. The vesting of options
could also be made dependent on the share price exceeding a certain benchmark.

However, it is recognised by Bebchuk, Fried &Walker that firms almost never employ
any version of reduced-windfall options, even though these options contain features
such as an indexed exercise price capable of screening out market effects.
43
The main
approach to formulating reduced windfalls is that of indexing the exercise price of the
option to the performance of the sector or the market, thus filtering out non company
related factors. For example, an executive is offered 1500 options at £100. If a market
rises by 30% from the period options were granted, the exercise price would be £130.
In this instance, a firm is able to give more options to the managers, at the same cost
and reward value created by the managers. The index can also be adjusted to measure
the bottom quartile of the industry if the former approach is deemed unfitting.
However, Holmstrom argues that indexing the exercise price of options could reduce
the executive’s exposure to market risk.
44
He claims that older, wealthier executives
can always offset the market risk generated by non-indexed options through the
reduction of their equity portfolios.


43 Supra 26 p.5
44Bengt Holmström, 2001. LAPM: A Liquidity-Based Asset Pricing Model,Journal of Finance, American Finance
Association, vol. 56(5), pages 1837-1867, October
8


Another approach is performance-conditioned vesting of options. Under this
approach, those managers who do not meet certain performance targets forfeit their
options. The exercise price is usually set to the market price on the date of grant.
Thus, if the executive is permitted to exercise the options, heshe can profit to the full
extent of the stock price appreciation. The options do not become exercisable (vest)
unless certain performance targets are met. Thus the manager receives no payout
unless the share price exceeds a certain benchmark.
45


A final mechanism is to make vesting conditional on the firm’s earnings per share, net
asset value, return on capital, and or cash generation. Such measures might not screen
out sector-wide effects such as an increase in oil prices on an oil drilling firm, but can
screen out market- wide effects such as a decline in interest rates.
46
According to
Himmelberg and Hubbard, the reluctance to filter out market effects is due to the
scarcity of talented managers.
47
They find evidence that CEO remuneration is
positively correlated with market returns especially in large firms. They argue that
this evidence can be explained by inelasticity in the supply of individuals qualified to
run large firms. Thus companies need to pay more to retain them. Thus, allowing
stock option rewards to increase with increasing market levels during boom periods
responds to this need. However, according to Bebchuk, Fried and Walker, executives
are unlikely to take a new job outside their current industry.
48
If such a move is
unlikely, executive pay need not be tied to broader market movements. In addition,
since renegotiation of salary is possible, it makes sense for a firm to pay the
executives with options that screen out sector and broader market rises.


45 Janakiraman, Surya, Richard A. Lambert, and David F. Larcker, 1992, An empirical investigation of the relative
performance evaluation hypothesis, Journal of Accounting Research
30, 53-69.
46 Levinshon, A. (2001).”A Garden of stock
options helps harvest talent”, Strategic
Finance, 82, 8, 30-38.
47 Charles P. Himmelberg & R. Glenn Hubbard & Darius Palia, 2000.
Understanding the Determinants of
Managerial Ownership and the Link Between Ownership and Performance,NBER Working Papers 7209,
National Bureau of Economic Research, Inc. (1999),
48 Bebchuk, L.A.; Fried, J.M.; Walker, D.I (2002). “Managerial Power and Executive Compensation”, The
University of Chicago Law Review 69, 751-785
9


Accordingly, Levmore offered a super- risk alteration explanation for the lack of
indexing.
49
According to Levmore, indexed options would sway managers to
differentiate their firms from the index in order to increase the likelihood of in- the-
money options. In return, it could cause managers to forgo the best projects in favour
of lower-value projects that have higher volatility. However, even if indexing affects
managers’ choice of projects, it is not clear that indexing would generally aggravate
managers’ decision making. Similarly, ordinary options themselves do not completely
overcome the effects of managerial risk aversion. Managers might still avoid some
high-value projects in place of high-volatility projects. In such a case, if indexing
were to affect managers’ project choice in the manner suggested by Levmore, it could
improve the quality of projects chosen. It has been argued that options whose exercise
price is indexed to the sector or market average (standard index options) would
impose too much additional risk of non-payment on risk- averse executives.
50

However, according to Bebchuk & Fried, a reduced probability of payout is not an
inevitable consequence of indexing; in fact one could easily design an indexed option
that has the same probability of payout as a conventional option.
51


It has been argued by Jin that indexing might be futile because managers can always
make adjustments in their pay to offset the effect of indexing.
52
Thus a combination of
indexed options and the director’s market portfolio investment could generate the
returns of a conventional option on their firm’s stock. Given that, there is no
justification incurring transaction costs to create indexed options in the first instance.
However, Bebchuk, Fried & Walker add that managers can buy such a portfolio with
their own money.
53
Not buying the portfolios would save money the firm could make
available to shareholders.


49 Levmore, S. (2001).“Puzzling stock options and compensation norms”, University of Pennsylvania Law Review,
149, 6, 1901- 1941.
50 Murphy, K. J. (2002). “Explaining executive compensation: managerial power versus the perceived cost of
stock options”. The University of Chicago Law Review, 69, 3.
51 Bebchuk, L.A. and J. M. Fried. (2006). Pay without Performance: Overview of the Issues. Academy of
Management Perspectives 20: 5-24.
52 Jin, Li (2001), “CEO Compensation, Diversification and Incentives,” Manuscript,
Massachusetts Institute of Technology (January). (2001)
53 Supra 49 at 14
10


Furthermore, there is a debate in the literature as to the optimal exercise price of
executive stock options.
54
Under the managerial power approach, the uniform use of
at-the money executive stock option plans has come under scrutiny. It recognises that
managers are interested in the lowest possible exercise price. Hall argues that at-the-
money options might well provide the best combination of high rents and low
outrage.
55
By holding the number of options granted constant, executives would want
the lowest possible exercise price. However, granting in-the-money options appear to
represent a gift. It requires no improvement in performance and thus represents a lever
for outrage. Furthermore, firms tend to lower the strike prices of options when their
stock prices fall below the original exercise prices, and rarely raise strike price when
the market is rising market. Such benefits constitute a windfall. From the managerial
power perspective, however, the resetting arrangement makes sense. Accordingly,
when the stock price drops, resetting can be justified as a medium for retaining and
motivating executives as the firm moves forward.

It must also be recognised that corporations take few steps to prevent the unwinding
of the incentives provided when granting options and restricted shares. Executives are
risk-averse, thus once the options and restricted shares vest, they wish to convert them
into cash. But such unwinding undermines the incentive flowing from holding these
instruments. It should be noted that the justification for restricting executives’
freedom to unwind vested incentives is not necessarily the same as the rationale for
vesting periods. The vesting period is intended to prevent an executive from instantly
resigning and walking away with the options without having contributed any value to
the firm. It is thus desirable to give executive options that vest in a period of 3 years
(in line with board elections) but cannot be cashed out during the two-year period.
Exercising options immediately could mean that shareholders must provide the
executive with new options to maintain the same incentives or indirectly bear the
costs associated with the executive having weaker incentives.


54 Murphy, Kevin J. (1999)., “Executive Compensation,” in Handbook of Labor Economics (Orley Ashenfelter and
David Card eds.) (North Holland: Amsterdam)
55 Hall, Brian (1999), “A Better Way to Pay CEOs?,” in Jennifer Carpenter and David Yermack, eds, Executive
Compensation and Shareholder Value: Theory and Evidence 35–46 (Kluwer Academic).
11


However, restrictions on executives’ ability to cash out vested incentive instruments
could impose some liquidity and diversification costs on the executives.
56
The
absence of such restrictions can be explained under the managerial power approach.
Since designers of pay packages are seeking to benefit managers, they are not
particularly concerned by the fact that the broad freedom to unwind incentives dilutes
the strength of these incentives. Furthermore, a significant number of firms reload
options to executives who exercise options by surrendering shares.
57
The holders of
an option with a reload provision exercises that option before expiration and pay the
exercise price with own shares. In return, the executive receives the underlying shares
optioned, plus a new option for each share tendered in exercising the options. The
reloaded options would have the same expiration date as the original; but the exercise
price will be at the market rate. Indeed, options with a reload provision are worth
more to the holder than conventional options.
58
However, proponents such as Guay
59

argue that reload encourages executives to exercise options earlier and therefore to
hold more shares.

Another common remuneration practice is use of gratuitous payments, mainly to
facilitate company acquisition; a payment sometimes not contracted for.
60
Managers
enjoy private benefits of control over the firm and have an incentive to resist
takeovers, even if the takeover would benefit the company. Contracts can provide for
such payments through what is called a golden parachute. Choi argued that golden
parachutes encourage managers to take desirable risks.
61
In addition, Subramaniam
argued that golden parachutes reduce the disciplining effect of the market for
corporate control on managers.
62
However, gratuitous payments are explained under
the managerial power approach. According to the theory, since a CEO can delay or

56 Schizer, David M. “Executives and Hedging: The Fragile Foundation of Incentive Compatibility.” Columbia Law
Review 100 (2000c): 440-504.
57 Reingold, J. 1998. Executive Pay, Business Week: 2.
58 Hemmer, T., Matsunaga, S., & Shevlin, T. 1996. The influence of risk diversification on the early exercise of
employee stock options by executive officers. Journal of Accounting & Economics, 21: 45-69.
59 Guay, W. 1999. The sensitivity of CEO wealth to equity risk: An analysis of the magnitude and determinants.
Journal of Financial Economics, 53: 43-71.
60 Hartzell, J.C., Ofek, E., and Yermack, D., 2004, What’s in it for me? CEOs whose firms are acquired, Review of
Financial Studies 17, 37-61.
61 Choi, A., “Golden Parachute as a Compensation-Shifting Mechanism.” Journal of Law Economics &
Organization, 2004, Vol. 20, pp. 170-191
62 Subramaniam, C., “Are Golden Parachutes an Optimal Contracting Response or Evidence of
Managerial Entrenchment?: Evidence from Successful Takeovers.,” Journal of Business Finance & Accounting,
2001, Vol. 28, pp. 1-36.
12


prevent desirable acquisitions, the board might find it necessary to bribe the CEO to
allow the acquisition to go forward smoothly or as a personal gratitude for stepping
aside. Given the aforementioned, the managerial power approach affirms that
managers will extract more rents in positions of greater power such as during
takeovers.

Given the aforementioned, it is difficult to believe that such a blunt tool (the market)
could align the interests of the two competing forces. Money remains the main
motivator and schemes like stock option only exacerbate the risk of managers but do
not necessarily change the mindset. And if aligned, it is questionable whether
corporate interests will be served by professional managers who view rising share
price as the ultimate reward. Because boards cannot be relied on to negotiate optimal
contracts with executives, institutional investors need to pressure organisations to stop
using some of the conventional practices that appear to be sub-optimal. In this regard,
the optimal contracting approach predicts that the evolution of executive
compensation over time, although slowed down by the tendency to follow established
practices, would be largely shaped by the forces of optimal contracting. In contrast,
the managerial power approach predicts that the evolution of executive compensation
over time would be shaped at least in part by the desire of executives to extract more
rents from their firms.

While an examination the market’s ability to bring fairness in remuneration practices
in public companies has left it trailing behind managerial power, most of the
criticisms should be levied at Salomon. The 20
th
century decision affirmed the
doctrine of corporate personality which resulted in a divorce between ownership and
control.
63
It has served society with capitalism which has increased individual wealth,
research and development, as well as availability of goods and services. The
separation between ownership and control has largely left shareholders, who are
restricted from intervening in company operations, at the mercy of executives who are
unconvincingly being disciplined by the market. From such an observation, one is
safe to conclude that performance related pay is inherently flawed. To combat the
scourge of unrestrained executive greed, the Financial Services Authority (FSA)

63 A. A. Berle, and Means, G. C. (1932) The Modern Corporation and Private Property. New York: Commerce
Clearing House
13


carried out a review of remuneration practices of 22 financial services firms UK in
2009, prompted the UK government intervention in 2008 to save Halifax and Royal
Bank of Scotland.
64
Their excessive remuneration packages left the FSA concerned
that remuneration approaches were hindering company profitability, economic
development and the least, self-indulgent. In its report, the FSA highlighted that
unadjusted net revenue provided a poor metric for measuring performance. Managers
were more intertwined with short-term gain, thus hindering the long-term future. They
recommended risk discounted profits when calculating bonuses.

The FSA has a remuneration code stringently regulates the remuneration practices of
listed companies.
65
It is not strictly ‘comply or explain’ rather, it is in their handbook.
Administrative sanctions and possible delisting can be levied on companies that fail to
comply. An issue pointed out by the Financial Stability Forum (FSF), a global
supervisory and regulatory infrastructure, most boards of financial services
institutions view compensation systems as largely unrelated to risk management and
risk governance.
66
It recommended banks and other organisations to align
remuneration with risk management. Henceforth came the Walker Review (specific to
banks) suggesting that incentives should be balanced so that at least one-half of
variable remuneration offered in respect of a financial year is in the form of a long-
term incentive scheme with vesting subject to a performance condition with half of
the award vesting after three years and of the remainder after five years.
67
The Walker
Review also recommended that banks should disclose bands of pay so that the public
knows the high earners. The Walker Review wanted short-term bonus rewards to be
paid over a three-year period with no more than one-third in the first year and
clawback to be used as the means to reclaim amounts in limited circumstances of
misstatement and misconduct. Most of the reforms proposed by the Walker Review
were made in the 2010 UK corporate governance code,
68
including a stewardship
code to enable institutional shareholders to become more vigilant activists.
69
The

64 Financial Services Authority, Reforming Remuneration Practices in Financial Services, Consultation Paper
0910 (March 2009).
65 FSA Remuneration Code: http:twhatinternationalremuneration (Accessed 8022012)
66 FSF:
http: (Accessed 18032012) FSF Principles for Sound Compensation
Practices 2nd April 2009. http:licationsr_ (Accessed 28032012)
67 The Walker Review of Corporate Governance in UK Banks, HM Treasury, July 2009, 8-13
68 Corporate Governance Code:
http: (Accessed 19032012)
69 Stewardship Code:
http: (Accessed 18032012)
14


reforms also include a group and code for remuneration consultants who tend to lack
independent judgement when determining remuneration levels.
70


Since in banks, remuneration forms a significant proportion of the overall annual
costs, recent Financial Reporting Council (FRC) recommendations seek to create a
link between remuneration and risk policy, aligning such remuneration with long-term
company success and off-course not subjecting non executive directors to market
related remuneration. Given such recommendations, adjusted risk will ensure that
future loses are accounted for and a bank’s liquidity will not be damaged. There is
also a need to ensure that at least one member of the remuneration committee has
experience of risk issues. Judging from the aforementioned, forward looking
disclosure and limiting short term incentives is a good step forward.

Theoretically, the ‘comply or explain’ approach to the UK corporate governance code
could potentially undermine any of the proposed changes to the so called reward for
failure culture.
71
It is yet another example of the reluctance of courts to intervene in
the management of companies. Although the market price of a company could
potentially suffer if a company does not comply, it must be practiced by nearly all
companies for it to have an impact on the non-confirming company. Furthermore,
complexities of modern finance and information asymmetry leave management with
incentives to undertake risky venture where ultimately the regulator is a step behind
the managers. Pay arrangements are also a lever for risk taking thus regulators should
aim to increase capital requirements of companies exhibiting risky arrangements.
Executive contracts that guarantee large severance payment should also be subject to
review. However, executive contracts vary to reflect a particular company or job and
thus an attempt to regulate severance payment could undermine this flexibility.
Although remuneration committees are empowered to review such contracts, in
practice they are incapable.

Given that the ‘comply or explain’ approach has largely been ineffective in curbing
inefficient pay arrangements that are designed to camouflage the extraction of rent

70 Remuneration consultant code : Remuneration Consultants Group (Accessed 19032012)
71 MacNeil, I. and X. Li (2006) Comply or Explain': market discipline and noncompliance with the Combined Code;
Corporate Governance: An International Review 14(5): 486-496
15


and which provide sub-optimal or even adverse incentives, then the law must toughen
up. Since exorbitant pay packages remain the norm in UK, those in Westminster must
aim to strike a balance between a corporate friendly environment and a legal
framework that does not hinder innovation as in Consultants Ltd v Cooley but
restrains rent extraction and provides a degree of control to shareholders. Immaterial
of the recent perfunctory legal developments, the future follows the view of
managerial power, with lax regulation and a culture of rewarding for failure; which is
an inherent corollary of capitalism. History has shown that the unwillingness of
lawmakers to question the veracity of executive pay is essential for prolonging
capitalism through innovation and wealth creation which attracts the best managers.

Having examined the theoretical, practical and legal approach to executive
remuneration, it is clear that the government has intensified the process of regulating
predominantly the banking sector in order to avert any awaiting disasters. The current
remuneration practices undermine the orthodox principle which provides that levels of
pay should be sufficient to attract, retain and motivate directors. However, the
government still harbours the view that the ability to compete and secure the best
managerial talent is essential for the future of UK businesses, thus the UK should be a
fertile ground for entrepreneurial activity and innovation not one of fairness and
equity. And why not, given that it falls well within the ambit if its manifesto,
however, questions must be asked on whether we are sacrificing stringent regulation
in order to remain competitive with uprising powers like China. The US responded to
such overwhelming logic with Sarbanes Oxley 2002 and not for the first time, the UK
followed suit with the Enterprise Act 2003 and the Companies Act 2006. Did the
desire to build an empire of debt driven companies contribute to the economic crisis?
Possibly! But one thing is clear, there remains tension between economic and legal
scholarship in this area. This tension is rooted in the 1897 House of Lord decision in
Salomon, which continues to stir forward capitalism at the expense of equity and
fairness in the market. Whether the Walker led reforms will manifest into possible
deterrents to excessive remuneration in the banking sector or mere paper tigers, time
will tell.

16

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