Rest model知识点

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The stages of decision making
Five stages can be identified in the decision making process, the path from thought to action. We can see
as separate moments of the process (i) a felt difficulty, (ii) identification of what factors are relevant, (iii)
evaluation, (iv) formation of intention or commitment to action, and (v) action. Some models include all of
them while others concentrate on one part of the process and assume that the other parts are 'automatic'
or are taken care of by common sense. Almost all models include a stage in which information is
interpreted and evaluated. Not all include the following stages in which (a) the decision maker establishes
an intent to implement the decision, and (b) implementation occurs and what has been decided is actually
done.
These stages are directly linked to types of ethical questions. We shall emphasise two broad types of
questions. One type we shall refer to as problems of identification, which take in the first three stages
mentioned. Sometimes these may be referred to as ethical dilemmas. These are about seeing a need to
do something and working out what it is. Another type are about acting in accordance with what one has
worked out. These we shall refer to generally as problems of compliance. Sometimes, in individual
decision-making, they are problems of character.
Activity
 What decision making models or processes have you come across in other courses?
 Which of the five stages do they include? Do they assume that the problem is clear? Or that
action is an automatic consequence of decision?

There are two stages prior to the evaluation stage. The first is recognising that there is an issue requiring
decision. In some cases the principal cause of unethical behaviour has been the failure to recognise that
a situation of possible action might have future consequences. Hence the importance of moral
imagination.
The second is to see or make a decision about which values or principles are relevant in the decision
making process. This is left out in many models, presumably on the basis that it is obvious or a forgone
conclusion, but it can be a source of confusion and disagreement when ethical decisions are being made.
A professional accountant, or a lawyer, employed by a large corporation or a government department has
accepted certain obligations as a member of the profession. There are also obligations as an employee. If
these conflict, which set of guidelines are to apply? Similarly if one person is making decisions using an
rule-based approach while a colleague is using a results-based approach, there could be confusion—lots
of heat and little light—if this is not clear. Some authors suggest a distinct pre-evaluation stage is closely
related to this which involves the commitment to the use of the selected set of rules, guidelines or values
in the evaluation stage.
Rest's model of ethical decision making
The basic model of ethical decision making that is used in this course is based on the work of James Rest
(1994, see especially p. 23). Rest's model has been adapted or added to by Jones (1991) and by Treviño
(1986). Although it is presented in linear form, it is consistent with the 'limited rationality' approach to
management decision making (March & Simon 1993) and the 'garbage can' model (Cohen, March &
Olsen 1972).
The fact that we identify separate stages and show them in a linear relationship should not be taken to
imply that the stages necessarily occur separately or one after the other. The relationship between stages
is a logical relationship, not necessarily a chronological relationship (although the stages may occur in
sequence on some occasions). In this course it is also important to bear in mind that the model is not only
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applicable to decision-making by individuals; it may also apply to organisations like corporations and
government departments.
This model is one of the basic building blocks for this course and in topics below there will be sections
about how the material in each topic links to the decision making model.
The first stage is what Rest refers to as ‗interpreting the situation‘. Recognising that there is a moral issue
requires ‗moral sensitivity‘, in his terms, or what others may refer to as ‗moral imagination‘. In terms of the
approaches we outline below, it may be a matter of seeing that there may be good or bad effects on other
people, or that they have rights that may be violated, or something like that. This stage of Rest‘s model,
seems to put together the first two of the five stages mentioned above (we could reflect upon why it may
do so).
The second stage is that of ‗moral judgment‘. This is judging what action is right or wrong. In our
discussion below of approaches to ethical decision making this is a stage which will receive a good deal
of discussion, as it does in most books and discussions about ethics. It may involve some decision about
what factors are appropriate to take account of, but also some decision about how these factors compare
with one another. Like the first stage, this may also include what some authors refer to as ‗moral
imagination‘.
The third stage is what Rest refers to as ‗moral motivation‘. Including it as a separate stage recognises
that there can be a gap between cognition and volition, that is, between understanding or judgment, on
the one hand, and between deciding, intending or ‗will-ing‘, on the other hand. The failure to move from
judgment about what is right to an intention to do it might be explained in various ways, such as the agent
considering other reasons or values to be more important than moral ones. Selfish reasons might be one
example. Another example, suggested by Rest (1994, p. 24) is Hitler‘s ambition:
Hitler could not be deterred by ‘bourgeois morality’ in pursuit of the Reich that would last 1,000
years. The Reich was more important than morality. Another morality completely compromised
moral values.
The fourth stage, ‗engage in moral behaviour‘ takes account of the possibility that even after forming an
intention to act a person might fail to carry it out. Rest (1994, p. 24) says of this stage that ‗if the person
wilts under pressure, is easily distracted or discouraged, is a wimp and weak-willed, then moral failure
occurs because of deficiency in Component IV‘.
At this stage a number of points should be noted about this model:
The stages are distinct; success in one stage does not imply success in any other stage. A person with a
well-developed sense of moral reasoning (stage 2) will not necessarily have great resolve to act morally
(stage 3).
The model is valid regardless of the value set of the decision maker. In terms of approaches we shall
discuss in the following Topics, it is a process that can be used to make decisions using the golden rule,
the ten commandments, or the mafia code as the decision rule, and it can also be used to make decisions
using the utilitarian or consequentialist (results-based) approach.
The model recognises the importance of moral imagination, for without it one may not be able to
recognise that there is a moral issue to start with, or to identify those who might be affected, and moral
imagination may also figure in stage 2.
In organisations both situational and individual factors affect decision making. This is Treviño's addition
(1986). She lists three situational factors—the nature of the job itself, the immediate context in which the
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job is performed, and the broader organisational culture—and three individual factors—ego strength, field
dependence and locus of control—which 'moderate' the relationship between a person's appreciation,
understanding or cognition of an ethical dilemma or incident and the way in which that person acts in
response.
The model is issue contingent. This means that the characteristics of the ethical issue influence the
decision making and the behaviour. This is Jones's addition (1991); he calls it 'moral intensity'. Layoffs in
a person's work unit have greater proximity (and hence intensity) than do layoffs in a plant in a distant
country, releasing a drug that will cause 15% of users acute nervous reactions soon after they take it has
greater intensity than releasing a drug that will cause 15% of those who take it nervous disorders after 20
years. One recent study showed that about half of the variation in ethical decision-making can be due to
moral intensity (Paolillo & Vitell 2002).
The model runs from recognition through to action. This is a reminder that ethics is about practicalities,
about management and daily life, and not confined to esoteric argument of contentious cases. It is also a
reminder that all ethical behaviour is ‗a personal encounter with circumstances‘ (Wolgast 1992, p. 76),
that there is an interplay between the theory and the practice.
Overall, we can depict the model in diagrammatic form like this:




recognise moral
issue
moral intensity
make moral
judgement
establish moral
intent
engage in moral
behaviour

personal and organisational factors

Summary 2.4 Decision making
James Rest‘s model of ethical decision making has four stages: recognise moral issue, judgement,
intent, and action. It may be supplemented by including moral intensity and personal and
organisational factors.
Activity
 Log on to the course home page. Send a biographical message to the discussion group—who
are you, where are you from, what are you interested in, how hard or easy is it for you to get
computer and Internet access, why are you doing this course.
 If you find an interesting article or TV program during the week let us know. May be someone
else saw it and had similar (or different) thoughts. Send a message to the Discussion Board on the
web page.

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