新视野商务英语(下)学生用书外研版2003年8月第1版
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2020年08月01日 06:30
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考验的近义词-坠落的近义词
Public relations(PR) experts specialise in organising activities and events which generate positive publicity for companies.
Unusual advertising campaigns sometimes get extra publicity for the company by way of media reports about the campaign.
Skills Focus
Listening
to a description of the commercial and compare it with what you discussed.
Unit 15 The Business media
商业媒体
Key vocabulary
The business community relies on various media to provide news,information and data.
The print media(newspapers,books and magazines)supply this in written form through the press(people who write for newspaper and magazines) and publishing companies,which produce them
Radio and television channels or stations produce and distribute audio and audio-visual programmes or broadcasts which cover the main events and developments in business.
Recently there has been considerable expansion of multimedia businesses which provide integrated media services containing sound,
pictures and text,accessed by audiences around the world through networks such as the Internet.
Lead-in
Listen to an executive from Bloomberg,a multimedia information network,describing the different types of information that the organisation notes about the four products that he talks about,using these three headings.
Skills Focus
Listening
to the news bulletin to check your answers.