诺基亚发布Windows系统手机
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2020年08月01日 13:56
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Nokia unveils Windows phone
Nokia, the Finnish mobile phone group, has launched its first range of Windows handsets aimed at clawing back market share in the battle for smartphone sales. 芬兰手机集团诺基亚(Nokia)发布首批两款采用Windows操作系统的手机，以求在智能手机销售战中夺回市场份额。
Nokia’s once dominant position in the mobile market has declined at the expense of rivals such as Apple’s iPhone and Google’s Android platform, having been slow to embrace the pace of change and consumer demand in the crucial high-margin smartphone market. 在关键的高利润率智能手机市场上，诺基亚此前行动迟缓，未能跟上技术变化和消费者需求的脚步。随着苹果(Apple)的iPhone和采用谷歌(Google)Android平台的手机等竞争对手的崛起，曾独霸手机市场的诺基亚如今地位已下滑。
Stephen Elop, Nokia chief executive, said on Wednesday that with the flagship Lumia 800 handset, it had produced the “first real Windows phone” under the partnership with Microsoft struck this year. He has pinned his company’s hopes of recovery on the collaboration, aimed at producing a third mobile phone ecosystem to rival Android and Apple. 诺基亚首席执行官斯蒂芬?埃洛普(Stephen Elop)周三表示，旗舰款Lumia 800手机是诺基亚继今年与微软结成合作伙伴关系以来生产的“第一款真正意义上的Windows手机”。埃洛普将恢复诺基亚元气的希望寄托在与微软的合作上，力求创造出第三个手机“生态系统”，与Android和苹果抗衡。
Nokia also surprised the market by unveiling a second Windows phone, the Lumia 710 – very aggressively priced at ￠270 ($$374). The Lumia 800 will be sold for ￠420 without subsidy. 出乎市场意料之外的是，诺基亚还同时发布了另一款Windows手机——Lumia 710。该款手机定价极具竞争力，仅为270欧元（合374美元）。Lumia 800无补贴售价将为420欧元。
“Lumia means light [and] a new dawn for Nokia,” Mr Elop told the Nokia World conference in London. In an interview with the Financial Times, he said: “This is an important moment to show how Nokia can change its direction. But we are going through a transformation and that takes time.” 在伦敦的诺基亚世界大会(Nokia World conference)上，埃洛普表示：“对诺基亚来说，Lumia意味着光明和崭新的黎明。” 他在接受英国《金融时报》采访时说：“这是个重要的时刻，诺基亚要展示自己可以改变航线。但转变正在进行中，完成需要时间。”