剑桥商务英语中级分类模拟10
如何构建社会主义和谐社会-志愿者活动感想
剑桥商务英语中级分类模拟10
READING
PART ONE
· Look at the
sentences below and the conference notices.
· Which event does each sentence 1--7
refer to?
· For each sentence, mark
one letter A, B, C or D on your Answer
Sheet.
· You will need to use some
of the letters more than once.
A
The Business Communicator Conference is designed
for all Personal
Assistants and Private
Secretaries who want to improve their presentation
skills, gain added confidence through
assertiveness training and learn a
whole host
of business information. It is an opportunity for
you to
with other people in your profession.
Conference fees include accommodation
in twin
bedded bedrooms, all meals and transfer to and
from the conference
centre.
B
The Senior Secretarial Congress offers an
opportunity for Executive
Secretaries to keep
abreast of developments in their field, to gain an
insight
into the changes influencing their
roles, and above all to demonstrate ways
of
developing their careers. The key issues to be
covered include: dealing
with change, managing
staff, communication skills and personal career
planning. The cost of the 2-day conference
includes all course notes,
refreshments and
lunch.
C
The Executive Secretary
Show provides an opportunity to broaden your
business contacts and to gain practical advice
from experts in such key areas
as office
products, business technology, organizing
conferences, incentive
travel and corporate
hospitality. Experts will also be on hand to
advise on
effective purchasing practices and
ways in which to increase the efficiency
of
your office. Admission is free, but you are
advised to book early as places
are limited.
D
The PA Specialist Forum is of
particular interest to senior secretarial
staff working in specialist areas, including
banking, accountancy,
stockbroking and
financial services. Seminar topics include
technical report
writing, translation from and
into other languages and presenting statistical
information. There will also be workshops in
specific computer-related areas,
including
graphics packages and the use of spreadsheets and
databases. Please
note that the fee covers all
seminars, one workshop and all course materials.
1、 This event is of particular interest to
people who work in financial
institutions.
2、 You will have to share a room if you attend
this event.
3、 This is the place to learn
about organizing conference events,
4、 If you
want to learn how to get on in your career, go to
this event.
5、 There is no charge for this
event.
6、 If your job involves
documents in foreign languages, this event will
interest you.
7、 This event will be useful
if you have a number of people working under
you.
PART TWO
· Read this
text about business opportunities in Vietnam.
· Choose the best sentence from A to G to
fill in each of the gaps.
· For each
gap 8--12, mark one letter A--G on your Answer
Sheet.
· Do not use any letter more
than once.
Business opportunities in
Vietnam are enormous. The rate of growth here
is among the highest in the world. (It reaches
all sectors of the economy
and is likely to
accelerate in the future.)
Vietnam is
well-placed for economic development, because it
is part of
ASEAN. 8
It is
fortunate, too, to be surrounded by countries with
large populations,
e.g. China, Laos, Cambodia,
Myanmar and Thailand. 9
The
opportunities for business abound, but remember
that the first are
always rewarded with the
best chances of getting quality business
contacts. 10
So, the best thing to
do to start with is to select contacts with
companies
similar to your own, and companies
which you consider could be interested
in your
line of products or services. 11
In
the letter, present yourself and the products you
deal with in a clear
and simple manner. 12
The chances of getting a reply are more
than if you had used other types
of
communication.
A. All of these offer large
markets for any product produced in Vietnam.
B. A large number of them are small, privately
owned companies.
C. The next thing is to
write a letter (no fax, e-mail or phone calls).
D. This means that it can reach customers
not only in Indo-China but in
the other ASEAN
nations.
E. Remember, too, that business
is best done through human contact, not
by
machines.
F. The first impression may be
the last impression so you must be very
precise and very specific.
G. It
reaches all sectors of the economy and is likely
to accelerate in
the future.
PART
THREE
· Read the article below about
Reebok.
· For the question 13--18,
mark one letter A, B, C or D on your
Answer
Sheet for the answer you choose.
Reebok executives do not like to hear their
stylish athletic shoes called
market
segments, especially now that the company offers
basketball and
children's shoes for the
under-18 set and walking shoes for older customers
not interested in aerobics or running. The
executives also point out that
through recent
acquisitions they have added hiking boots, dress
and casual
shoes, and high performance
athletic footwear to their product lines, all
of which should attract new and varied groups
of customers.
Still, despite its emphasis
on new markets, Reebok plans few changes in
the upmarket retailing network that helped
push sales to $$1 billion annually,
ahead of
all other sports shoe marketers. Reebok shoes,
which are priced from
$$ 27 to $$ 85, will
continue to be sold only in better specialty,
sporting
goods, and department stores, in
accordance with the company's view that
consumers judge the quality of the brand by
the quality of its distribution.
In the
past few years, the Massachusetts-based company
has imposed limits
on the number of its
distributors (and the number of shoes supplied to
stores),
partly out of necessity. At times the
unexpected demand for Reebok's exceeded
supply, and the company could barely keep up
with orders from the dealers
it already had.
These fulfillment problems seem to be under
control now, but
the company is still
selective about its distributors. At present,
Reebok
shoes are available in about five
thousand retail stores in the United States.
Reebok has already anticipated that walking shoes
will be the next
fitness-related craze,
replacing aerobics shoes the same way its brightly
colored, soft leather exercise footwear
replaced conventional running shoes.
Through
product diversification and careful market
research, Reebok hopes
to avoid the
distribution problems Nike came across several
years ago, when
Nike misjudged the strength of
the aerobics shoe craze and was forced to unload
huge inventories of running shoes through
discount-stores.
13、 One reason why Reebok's
managerial personnel don't like their shoes to
be called
A.
B. they believe
that their shoes are popular with people of
different
age groups
C. new production
lines have been added to produce inexpensive shoes
14、 Reebok's view that
quality of its
distribution
A. the quality of a brand is
measured by the service quality of the store
selling it
B. consumers believe that
first-rate products are only sold by
high-
quality stores
C. the quality of a product
determines the quality of its distributors
15、
Reebok once had to limit the number of its
distributors because ______.
A. the
reduction of distributors could increase its share
of the market
B. its supply of products
fell short of demand
C. too many
distributors would cut into its profits
16、
Although the Reebok Company has solved the problem
of fulfilling its
orders, it ______.
A. is still particular about who sells its
products
B. does not want to further
expand its retailing network
C. still
limits the number of shoes supplied to stores
17、 What mistake that Nike had made?
A. Misjudge the demand of the market.
B.
Sell running shoes in low price.
C.
Mistakenly believed that customer were crazy on
the aerobics shoes.
18、 What lesson has Reebok
learned from Nike's distribution problems?
A. A company should do follow-up surveys of its
products.
B. A company should not sell its
high quality shoes in discount stores.
C.
A company should correctly evaluate the impact of
a new craze on the
market.
PART FOUR
· Read this article
about the effect of the Asian crisis on Latin
American countries.
· Choose the
correct word from A, B, C or D to fill in each
gap.
· For each question 19--33, mark
one letter A, B, C or D on your
Answer
Sheet.
· There is an example at the
beginning. (0).
Latin American stocks
fell for a second day on Friday in reaction to
Asia's
currency and stock market crash. There
were fears that the Asian crisis could
influence investors in other emerging markets.
Argentina and Mexico 19 the highest
falls, with their indexes down
by 4% by the
20 of trading on Friday. Brazil's Bovespa index,
which on
the same day 21 by far the
steepest plunge in the Americas, was down 2.9 %.
happening in Hong Kong has been a terrible
22 to the system,
said Richard Watt, who 23
3.5 billion dollars in emerging market
investments for BEA Associates in New York.
Investors in Brazil were concerned
that its
economic problems were dangerously 24 to those
that have caused
the currency and market
plunges in Thailand, Malaysia and other Asian 25
.
economy is far from 26 ,said lan
Campbell, chief economist
at ABN Amro Bank NV
Amsterdam. 27 are
large and its currency
is 28 in trying to catch
a falling
knife,said Jane Heap, Latin American stock
strategist at Deutsche
Morgan Grenfell. no
room for 29 in Brazil until the US and Asia
get back to normal.
There were also
concerns that foreign investors who specialize in
emerging markets could be 30 to sell their
shares in Latin America
to 31 their Asian
losses.
a lot of nervousness about whether
investors will 32 their
money out of
stocks, because of instability in German
Guerrero,
chief trader at the Chilean
brokerage Celfin SA.
Chilean markets were
down only 33 in afternoon trading. The Chile
selective stock index fell 0.72 % and the
Chile general stock index was down
0.64 %.
19、 A. sent B. experienced
C. took D.
enjoyed
20、 A. stop
B. cancellation C. close D.
collapse
21、 A. urged B.
delivered C. recovered D.
suffered
22、 A. shock B.
reaction C. block D.
attack
23、 A. directs B. earns
C. deals D.
manages
24、 A.
identical B. similar C. equal
D.
related
25、 A. capitals B.
investments C. markets D.
indexes
26、 A. sound B. high
C. true D. hope
27、 A. debts
B. deficits C. shortages D. dues
28、 A. idea B. help
C. price D.
point
29、 A. cure
B. renewal C. aid D.
improvement
30、 A. promised B.
reminded C. offered D.
forced
31、 A. fill B. pay
C. cover D.
replace
32、 A. sell
B. pull C. put D. rub
33、 A. slightly B. really
C. fairly D.
badly
PART
FIVE
· Read the article below about
GDP.
· In most of the lines 34----45
there is one extra word. It is either
grammatically incorrect or does not fit in
with the sense of the text. Some
lines,
however, are correct.
· If a line is
correct, write CORRECT on your Answer Sheet.
· If there is an extra word in the line,
write the extra word in CAPITAL
LETTERS on
your Answer Sheet.
No other economic
statistic is as important as that GDP. The
financial
community
looks at GDP
as the best indicator of the health of the
economy.
Federal budget
34、 planners
use projections of GDP to calculate what federal
revenues and
the
35、 expenditures
will be in the framework. Although where there is
a consensus
on the
36、 definition of
GDP, we cannot measure it with precision. Some
experts think
on we
37、 overestimate
GDP; others think we understate by it.
38、 The automobile of the late 1990s, with
which its many safety features
and better
39、 gasoline mileage, is much better than the
automobile of the 1970s. Today's
40、
high-speed notebook computer is much better than
that the bulky low-speed
41、 computer of
the early 1980s. Government statisticians cannot
properly
correct
42、 for these
quality improvements them.
43、 The U. S.
Department of Commerce, on the other hand, fears
that its own
44、 estimate overestimates
GDP growth because of it has calculated real GDP
45、 in fixed-weight prices, such as
constant 1987 prices.
答案:
READING
PART ONE
1、 2、 3、 4、 5、 6、 7、
PART TWO
8、 9、 10、 11、
12、
PART THREE
13、B
问题是“
锐步公司管理人员之所以不喜欢他们管理部门生产的鞋被称为是‘雅皮士的鞋’的原因之一
是……”。答
案信息在第一段,开头就指出管理者们不喜欢被这样称呼,接下来列举了他们针对不同客
户群开发出来的
多种多样的产品,最后的一句话是总结all of which should attract new
and
varied groups of customers(所有这些产品应该能够吸引新的和
不同的客户群),说明他们的
产品是多样的,不是单一的。所以答案B“他们相信其生产的运动鞋能够受
到不同年龄段的人的欢迎”
是正确的。
14、B
问题是“锐步公司认为‘消费者根
据产品的销售情况来判断品牌的质量’的看法是指……”。这是一道推
理题。锐步的这种观点出现在第二
段的最后一句,那么答案信息一定在这一段中。此段主要阐述锐步
正在改进upmarket(高级市场
)的销售网,以达到其销售目标push sales to $$1 billion
annually, ahead of all other sports shoe marke
ters(帮助其将销售量提高到每年十
亿美元,能够在运动鞋市场中名列前茅)。其策略是will
continue to be sold only in better
specialty,
sporting goods, and department stores(继续面向高档的专卖店、体
育用
品店和商场),它的这种做法基于它的认识:消费者认为高档商店里出售的一定是高质量的商品。所
以答案B是正确的。
15、B
问题是“锐步曾经有一次限制其产品
经销商的数量是因为……”。与题干相关的内容出现在第三段的一
句话中,partly out of
necessity的意思是“部分原因是出于需要”。后一句说明当时的市场情
况是需大于供,A“提
高市场份额”和C“经销商太多会分掉利润”都未在此提及,所以只有B“其供应落
后于需求”是正确的
。
16、A
问题是“尽管锐步公司解决了履行订单的问题,但它还是……”。题干中的关键
词fulfilling出现在
第三段,These fulfillment problems
seem to be under control now的意思是“现在,
履行订单中出现的问题
看来已经得到控制”,说明可以满足需求了,后面的but引出了转折,正好是
题干的问题所在。but
the company is still selective about its
distributors(但
是公司对于其经销商的选择还是很挑剔的)。选项A中的who
sells its products指的就是
distributor,而is still
particular about与still selective同义,所以A为正确答
案。
17、A
问题是“耐克公司曾经犯过什么错误?”短文在最后一段中提到了Nike,它的错
误是misjudged the
strength of the aerobics shoe
craze,其中的strength是指因craze而对市场造成的影
响力度。所以这句话的意思是
“错误地判断了消费者对有氧运动用鞋的狂热所能对市场造成的影响力
度”,关键词在strength
,并不是没有在消费者中产生狂热现象,而是对市场供需比例的判断发生
了错误。所以选项C是错误的。
而后文的was forced to unload huge inventories of
running
shoes through discount stores(被迫将大量积压的
跑鞋放到打折店里倾销),只是Nike出现
错误之后不得已的做法。所以选项B也是错误的。只有A是
正确的。
18、C
问题是“从耐克的销售存在的问题中,锐步吸取了什么教训?”在第四段
中提到锐步也预测到了市场中
的craze,并准备迎合消费者的兴趣,说明它已经做了市场调查,所以
A是错误的。选项B涉及的是
Nike在出现错误后做出的补救措施,所以B也是错误的。从上一题可知
,Nike的错误在于判断craze
在市场中的影响力度(strength)有误,因此,锐步需要
避免重蹈覆辙,必须作出正确的计划,所以
C是正确的答案。其中impact与strength同义
。
PART FOUR
19、B
句中的highest f
alls指的是股市的大幅(或“急剧”)下跌,因此空格中要求的动词应是“遇到”、
“遭受”或“发
生”的意思。A.sent意为“发送”,B.experienced意为“经历”,C.took意为“拿、
取”,D.enjoyed意为“享受”。显然B符合上下文的意思。
20、C
此句的indexes down by 4% by the 20 of trading on
Friday中的indexes意为“股市
的指数”,down by
4%意为“下降了4%”,trading意为“交易”,后面的by the ______ of意为
“截止到……为止”。股市的指数计算应在收市之后得出结果,所以这里的截止时间应是“收市”。
A.stop意为“停止,不再继续”,B.cancellation意为“取消、撤销”,C.close意
为“关
闭、结束”,D.collapse意为“崩溃、瓦解”。所以答案应为C.close。
21、D
这句话which on the same day (21) by
far the steepest plunge in the
Americas
与第19题Argentina and Mexico (19) the
highest falls的句式相似,说明的意思也
类似,所以选择的词与19题中的词应是同义词
。A.urged意为“强求”,B.delivered意为“递送”,
C.recovered意为
“恢复”,D.suffered意为“遭受”。所以答案为D。
22、A
此句中的sys
tem指的是金融证券系统,terrible所修饰的词应是亚洲金融危机对该系统产生的影
响。A.
shock意为“打击、震动”,B.reaction意为“反应、反作用”,C.block意为“障碍物、
阻塞”,D.attack意为“进攻、攻击”。所以答案为A。
23、D
可以看出,在who (23) 3.5 billion dollars in
emerging market investments for
BEA Associates
in New York这句话中,需要选择的动词与后面的for组成“为纽约的BEA
Assoc
iates……35亿美元的新兴市场投资”,经过分析可知,这35亿美元是在emerging marke
t
中的investments,而且与后面的介词for组成短语.表示“为……而……”。所以B.
earns(挣得)在
此讲不通。那么可以推测这笔钱不是Richard Watt的,而是BEA
Associates的,他是为BEA
Associates管理或支配这笔钱的。而A.dire
cts是“指导”的意思,C.deals表示“应付”的意思
时,是不及物动词,需与with连用。
所以答案为D.manages(管理)。
24、B
从句中可以看出,巴西的投资者担心其
遇到的经济问题与导致泰国、马来西亚货币贬值和市场跳水的
问题……。空白处要选择的词要构成短语b
e…to,首先让我们区别这四个短语: be identical
to
意思是“同样的、一致的”,这两个经济问题虽然性质可能相同,但不大可能一模一样。be
equal to
意思是“等于、等同于”,显然这个词不恰当。be related
to意思是“与……相关”,亚洲的危机已
经影响到拉美,不再是投资者们的担心了。be
similar to意思是“与……相似”,在危机刚刚波及
拉美时,人们担心会像亚洲一样。所以B
是比较合理的选项。
25、C
所选的词应与Thailand、Malaysia并列,A.capitals意为“资本”,B i
nvestments意为“投
资”,C.markets意为“市场”,D.indexes意为“指
数”。除了C以外,其他的三个词分别表示钱
或数字,只有“市场”是表示空间的,可以与国家相并列。
所以此题的答案是C。
26、A
短语far from表示“远离、远非”。这是lan
Campbell所说的前半句,他的后半句中currency is
overvalued(货币
价值过高)说明他要阐述的是巴西经济的不足,high和true不能够用于修饰
economy,f
ar from hope又显得过于绝望,从常识看也不合适。而sound有成熟的意思,所以用
在
这里比较合适。所以A正确答案。
27、B
与上一个问题在同一句,同样是lan
Campbell所说的话,指出巴西当时的经济体制的不足,fiscal
deficits是固定
词组,是“财政赤字”的意思,并与后面的形容词large相配,所以此题的答案为B。
28、D
此句中的frying to catch a falling
knife表示“想要挽回、救急”,实际情况是他们是无能
为力的。短语there is no
point表示“没有意义”或“没有用”。其他的词都没有这个意思。所以
答案为D。
29、D
此题中的room指空间、余地。句中no…until相当于短语not…unt
il表示“直到……才……”。get back
to normal意思是“恢复正常”,只有等到
亚洲的经济恢复了他们才能够好转,所以需要选择的词应
与get back to
normal同义,那么只有D合适。
30、D
句中的sell their share
s是卖掉股份的意思,根据上下文可知,这种行为不是正常的,而是在
危机下不得不采取的行为,A.p
romised意为“保证”,应该是外国投资商要卖掉股份,所以在此句
中不能用被动语态形式的be
promised to do sth. 。B.reminded意为“提醒”,卖掉股份这
一举动
是他们自己想到的,而不是某人或某事提醒的。C.offered意为“提供”,与A同理。D.forced
意为“强迫”,be forced to do sth.
表示“被迫做某事”。显然D符合上下文的意思。
31、C
根据推理,在sell
their shares in Latin America to中to后面的内容应表示外国投资商卖掉股份的目的,很显然是要挽回或减少损失。A.圳意为“填入”,fill是不及物动词,后面要加上介词in。B.pay意为“支付”,不能与loss搭配。D replace意为“更换、替代”,也
不能与loss
搭配。C.cover有“弥补”的意思,与loss搭配,表示“弥补损失”。显然C
符合上下文的意思。
32、B
此句的意思是“有许多人担心投资商会将他们
的钱撤出股市”。A.sell应与物品搭配,不能与money
搭配。C.put在此句中应与in或
into搭配。D.rub意为“摩擦”或“勉强维持”,是不及物动词,且
不能与money搭配。只
有pull sth. out of有“把……从……中拉出来”的意思,所以B是正确答案。
33、A
从句中的only可以看出亚洲的金融危机对智利的影响较其他拉美国家迟,只是下
午的交易出现了下
降。而后一句中提供的数据0.72%、0.64%与阿根廷和墨西哥的4%和2.9
%相比要小得多。这样看来,
在同一天智利受的影响较小。所以A.slightly(稍微地、轻微地
)是正确答案。
PART FIVE
34、THE 35、WHERE
36、ON 37、BY 38、WHICH 39、CORRECT
40、THAT 41、CORRECT 42、THEM
43、CORRECT 44、OF 45、
CORRECT
剑桥商务英语中级分类模拟10
READING
PART ONE
·
Look at the sentences below and the conference
notices.
· Which event does each
sentence 1--7 refer to?
· For each
sentence, mark one letter A, B, C or D on your
Answer
Sheet.
· You will need to
use some of the letters more than once.
A
The Business Communicator Conference is
designed for all Personal
Assistants and
Private Secretaries who want to improve their
presentation
skills, gain added confidence
through assertiveness training and learn a
whole host of business information. It is an
opportunity for you to
with other people in
your profession. Conference fees include
accommodation
in twin bedded bedrooms, all
meals and transfer to and from the conference
centre.
B
The Senior
Secretarial Congress offers an opportunity for
Executive
Secretaries to keep abreast of
developments in their field, to gain an insight
into the changes influencing their roles, and
above all to demonstrate ways
of developing
their careers. The key issues to be covered
include: dealing
with change, managing staff,
communication skills and personal career
planning. The cost of the 2-day conference
includes all course notes,
refreshments and
lunch.
C
The Executive Secretary
Show provides an opportunity to broaden your
business contacts and to gain practical advice
from experts in such key areas
as office
products, business technology, organizing
conferences, incentive
travel and corporate
hospitality. Experts will also be on hand to
advise on
effective purchasing practices and
ways in which to increase the efficiency
of
your office. Admission is free, but you are
advised to book early as places
are limited.
D
The PA Specialist Forum is of
particular interest to senior secretarial
staff working in specialist areas, including
banking, accountancy,
stockbroking and
financial services. Seminar topics include
technical report
writing, translation from and
into other languages and presenting statistical
information. There will also be workshops in
specific computer-related areas,
including
graphics packages and the use of spreadsheets and
databases. Please
note that the fee covers all
seminars, one workshop and all course materials.
1、 This event is of particular interest to
people who work in financial
institutions.
2、 You will have to share a room if you attend
this event.
3、 This is the place to learn
about organizing conference events,
4、 If you
want to learn how to get on in your career, go to
this event.
5、 There is no charge for this
event.
6、 If your job involves
documents in foreign languages, this event will
interest you.
7、 This event will be useful
if you have a number of people working under
you.
PART TWO
· Read this
text about business opportunities in Vietnam.
· Choose the best sentence from A to G to
fill in each of the gaps.
· For each
gap 8--12, mark one letter A--G on your Answer
Sheet.
· Do not use any letter more
than once.
Business opportunities in
Vietnam are enormous. The rate of growth here
is among the highest in the world. (It reaches
all sectors of the economy
and is likely to
accelerate in the future.)
Vietnam is
well-placed for economic development, because it
is part of
ASEAN. 8
It is
fortunate, too, to be surrounded by countries with
large populations,
e.g. China, Laos, Cambodia,
Myanmar and Thailand. 9
The
opportunities for business abound, but remember
that the first are
always rewarded with the
best chances of getting quality business
contacts. 10
So, the best thing to
do to start with is to select contacts with
companies
similar to your own, and companies
which you consider could be interested
in your
line of products or services. 11
In
the letter, present yourself and the products you
deal with in a clear
and simple manner. 12
The chances of getting a reply are more
than if you had used other types
of
communication.
A. All of these offer large
markets for any product produced in Vietnam.
B. A large number of them are small, privately
owned companies.
C. The next thing is to
write a letter (no fax, e-mail or phone calls).
D. This means that it can reach customers
not only in Indo-China but in
the other ASEAN
nations.
E. Remember, too, that business
is best done through human contact, not
by
machines.
F. The first impression may be
the last impression so you must be very
precise and very specific.
G. It
reaches all sectors of the economy and is likely
to accelerate in
the future.
PART
THREE
· Read the article below about
Reebok.
· For the question 13--18,
mark one letter A, B, C or D on your
Answer
Sheet for the answer you choose.
Reebok executives do not like to hear their
stylish athletic shoes called
market
segments, especially now that the company offers
basketball and
children's shoes for the
under-18 set and walking shoes for older customers
not interested in aerobics or running. The
executives also point out that
through recent
acquisitions they have added hiking boots, dress
and casual
shoes, and high performance
athletic footwear to their product lines, all
of which should attract new and varied groups
of customers.
Still, despite its emphasis
on new markets, Reebok plans few changes in
the upmarket retailing network that helped
push sales to $$1 billion annually,
ahead of
all other sports shoe marketers. Reebok shoes,
which are priced from
$$ 27 to $$ 85, will
continue to be sold only in better specialty,
sporting
goods, and department stores, in
accordance with the company's view that
consumers judge the quality of the brand by
the quality of its distribution.
In the
past few years, the Massachusetts-based company
has imposed limits
on the number of its
distributors (and the number of shoes supplied to
stores),
partly out of necessity. At times the
unexpected demand for Reebok's exceeded
supply, and the company could barely keep up
with orders from the dealers
it already had.
These fulfillment problems seem to be under
control now, but
the company is still
selective about its distributors. At present,
Reebok
shoes are available in about five
thousand retail stores in the United States.
Reebok has already anticipated that walking shoes
will be the next
fitness-related craze,
replacing aerobics shoes the same way its brightly
colored, soft leather exercise footwear
replaced conventional running shoes.
Through
product diversification and careful market
research, Reebok hopes
to avoid the
distribution problems Nike came across several
years ago, when
Nike misjudged the strength of
the aerobics shoe craze and was forced to unload
huge inventories of running shoes through
discount-stores.
13、 One reason why Reebok's
managerial personnel don't like their shoes to
be called
A.
B. they believe
that their shoes are popular with people of
different
age groups
C. new production
lines have been added to produce inexpensive shoes
14、 Reebok's view that
quality of its
distribution
A. the quality of a brand is
measured by the service quality of the store
selling it
B. consumers believe that
first-rate products are only sold by
high-
quality stores
C. the quality of a product
determines the quality of its distributors
15、
Reebok once had to limit the number of its
distributors because ______.
A. the
reduction of distributors could increase its share
of the market
B. its supply of products
fell short of demand
C. too many
distributors would cut into its profits
16、
Although the Reebok Company has solved the problem
of fulfilling its
orders, it ______.
A. is still particular about who sells its
products
B. does not want to further
expand its retailing network
C. still
limits the number of shoes supplied to stores
17、 What mistake that Nike had made?
A. Misjudge the demand of the market.
B.
Sell running shoes in low price.
C.
Mistakenly believed that customer were crazy on
the aerobics shoes.
18、 What lesson has Reebok
learned from Nike's distribution problems?
A. A company should do follow-up surveys of its
products.
B. A company should not sell its
high quality shoes in discount stores.
C.
A company should correctly evaluate the impact of
a new craze on the
market.
PART FOUR
· Read this article
about the effect of the Asian crisis on Latin
American countries.
· Choose the
correct word from A, B, C or D to fill in each
gap.
· For each question 19--33, mark
one letter A, B, C or D on your
Answer
Sheet.
· There is an example at the
beginning. (0).
Latin American stocks
fell for a second day on Friday in reaction to
Asia's
currency and stock market crash. There
were fears that the Asian crisis could
influence investors in other emerging markets.
Argentina and Mexico 19 the highest
falls, with their indexes down
by 4% by the
20 of trading on Friday. Brazil's Bovespa index,
which on
the same day 21 by far the
steepest plunge in the Americas, was down 2.9 %.
happening in Hong Kong has been a terrible
22 to the system,
said Richard Watt, who 23
3.5 billion dollars in emerging market
investments for BEA Associates in New York.
Investors in Brazil were concerned
that its
economic problems were dangerously 24 to those
that have caused
the currency and market
plunges in Thailand, Malaysia and other Asian 25
.
economy is far from 26 ,said lan
Campbell, chief economist
at ABN Amro Bank NV
Amsterdam. 27 are
large and its currency
is 28 in trying to catch
a falling
knife,said Jane Heap, Latin American stock
strategist at Deutsche
Morgan Grenfell. no
room for 29 in Brazil until the US and Asia
get back to normal.
There were also
concerns that foreign investors who specialize in
emerging markets could be 30 to sell their
shares in Latin America
to 31 their Asian
losses.
a lot of nervousness about whether
investors will 32 their
money out of
stocks, because of instability in German
Guerrero,
chief trader at the Chilean
brokerage Celfin SA.
Chilean markets were
down only 33 in afternoon trading. The Chile
selective stock index fell 0.72 % and the
Chile general stock index was down
0.64 %.
19、 A. sent B. experienced
C. took D.
enjoyed
20、 A. stop
B. cancellation C. close D.
collapse
21、 A. urged B.
delivered C. recovered D.
suffered
22、 A. shock B.
reaction C. block D.
attack
23、 A. directs B. earns
C. deals D.
manages
24、 A.
identical B. similar C. equal
D.
related
25、 A. capitals B.
investments C. markets D.
indexes
26、 A. sound B. high
C. true D. hope
27、 A. debts
B. deficits C. shortages D. dues
28、 A. idea B. help
C. price D.
point
29、 A. cure
B. renewal C. aid D.
improvement
30、 A. promised B.
reminded C. offered D.
forced
31、 A. fill B. pay
C. cover D.
replace
32、 A. sell
B. pull C. put D. rub
33、 A. slightly B. really
C. fairly D.
badly
PART
FIVE
· Read the article below about
GDP.
· In most of the lines 34----45
there is one extra word. It is either
grammatically incorrect or does not fit in
with the sense of the text. Some
lines,
however, are correct.
· If a line is
correct, write CORRECT on your Answer Sheet.
· If there is an extra word in the line,
write the extra word in CAPITAL
LETTERS on
your Answer Sheet.
No other economic
statistic is as important as that GDP. The
financial
community
looks at GDP
as the best indicator of the health of the
economy.
Federal budget
34、 planners
use projections of GDP to calculate what federal
revenues and
the
35、 expenditures
will be in the framework. Although where there is
a consensus
on the
36、 definition of
GDP, we cannot measure it with precision. Some
experts think
on we
37、 overestimate
GDP; others think we understate by it.
38、 The automobile of the late 1990s, with
which its many safety features
and better
39、 gasoline mileage, is much better than the
automobile of the 1970s. Today's
40、
high-speed notebook computer is much better than
that the bulky low-speed
41、 computer of
the early 1980s. Government statisticians cannot
properly
correct
42、 for these
quality improvements them.
43、 The U. S.
Department of Commerce, on the other hand, fears
that its own
44、 estimate overestimates
GDP growth because of it has calculated real GDP
45、 in fixed-weight prices, such as
constant 1987 prices.
答案:
READING
PART ONE
1、 2、 3、 4、 5、 6、 7、
PART TWO
8、 9、 10、 11、
12、
PART THREE
13、B
问题是“
锐步公司管理人员之所以不喜欢他们管理部门生产的鞋被称为是‘雅皮士的鞋’的原因之一
是……”。答
案信息在第一段,开头就指出管理者们不喜欢被这样称呼,接下来列举了他们针对不同客
户群开发出来的
多种多样的产品,最后的一句话是总结all of which should attract new
and
varied groups of customers(所有这些产品应该能够吸引新的和
不同的客户群),说明他们的
产品是多样的,不是单一的。所以答案B“他们相信其生产的运动鞋能够受
到不同年龄段的人的欢迎”
是正确的。
14、B
问题是“锐步公司认为‘消费者根
据产品的销售情况来判断品牌的质量’的看法是指……”。这是一道推
理题。锐步的这种观点出现在第二
段的最后一句,那么答案信息一定在这一段中。此段主要阐述锐步
正在改进upmarket(高级市场
)的销售网,以达到其销售目标push sales to $$1 billion
annually, ahead of all other sports shoe marke
ters(帮助其将销售量提高到每年十
亿美元,能够在运动鞋市场中名列前茅)。其策略是will
continue to be sold only in better
specialty,
sporting goods, and department stores(继续面向高档的专卖店、体
育用
品店和商场),它的这种做法基于它的认识:消费者认为高档商店里出售的一定是高质量的商品。所
以答案B是正确的。
15、B
问题是“锐步曾经有一次限制其产品
经销商的数量是因为……”。与题干相关的内容出现在第三段的一
句话中,partly out of
necessity的意思是“部分原因是出于需要”。后一句说明当时的市场情
况是需大于供,A“提
高市场份额”和C“经销商太多会分掉利润”都未在此提及,所以只有B“其供应落
后于需求”是正确的
。
16、A
问题是“尽管锐步公司解决了履行订单的问题,但它还是……”。题干中的关键
词fulfilling出现在
第三段,These fulfillment problems
seem to be under control now的意思是“现在,
履行订单中出现的问题
看来已经得到控制”,说明可以满足需求了,后面的but引出了转折,正好是
题干的问题所在。but
the company is still selective about its
distributors(但
是公司对于其经销商的选择还是很挑剔的)。选项A中的who
sells its products指的就是
distributor,而is still
particular about与still selective同义,所以A为正确答
案。
17、A
问题是“耐克公司曾经犯过什么错误?”短文在最后一段中提到了Nike,它的错
误是misjudged the
strength of the aerobics shoe
craze,其中的strength是指因craze而对市场造成的影
响力度。所以这句话的意思是
“错误地判断了消费者对有氧运动用鞋的狂热所能对市场造成的影响力
度”,关键词在strength
,并不是没有在消费者中产生狂热现象,而是对市场供需比例的判断发生
了错误。所以选项C是错误的。
而后文的was forced to unload huge inventories of
running
shoes through discount stores(被迫将大量积压的
跑鞋放到打折店里倾销),只是Nike出现
错误之后不得已的做法。所以选项B也是错误的。只有A是
正确的。
18、C
问题是“从耐克的销售存在的问题中,锐步吸取了什么教训?”在第四段
中提到锐步也预测到了市场中
的craze,并准备迎合消费者的兴趣,说明它已经做了市场调查,所以
A是错误的。选项B涉及的是
Nike在出现错误后做出的补救措施,所以B也是错误的。从上一题可知
,Nike的错误在于判断craze
在市场中的影响力度(strength)有误,因此,锐步需要
避免重蹈覆辙,必须作出正确的计划,所以
C是正确的答案。其中impact与strength同义
。
PART FOUR
19、B
句中的highest f
alls指的是股市的大幅(或“急剧”)下跌,因此空格中要求的动词应是“遇到”、
“遭受”或“发
生”的意思。A.sent意为“发送”,B.experienced意为“经历”,C.took意为“拿、
取”,D.enjoyed意为“享受”。显然B符合上下文的意思。
20、C
此句的indexes down by 4% by the 20 of trading on
Friday中的indexes意为“股市
的指数”,down by
4%意为“下降了4%”,trading意为“交易”,后面的by the ______ of意为
“截止到……为止”。股市的指数计算应在收市之后得出结果,所以这里的截止时间应是“收市”。
A.stop意为“停止,不再继续”,B.cancellation意为“取消、撤销”,C.close意
为“关
闭、结束”,D.collapse意为“崩溃、瓦解”。所以答案应为C.close。
21、D
这句话which on the same day (21) by
far the steepest plunge in the
Americas
与第19题Argentina and Mexico (19) the
highest falls的句式相似,说明的意思也
类似,所以选择的词与19题中的词应是同义词
。A.urged意为“强求”,B.delivered意为“递送”,
C.recovered意为
“恢复”,D.suffered意为“遭受”。所以答案为D。
22、A
此句中的sys
tem指的是金融证券系统,terrible所修饰的词应是亚洲金融危机对该系统产生的影
响。A.
shock意为“打击、震动”,B.reaction意为“反应、反作用”,C.block意为“障碍物、
阻塞”,D.attack意为“进攻、攻击”。所以答案为A。
23、D
可以看出,在who (23) 3.5 billion dollars in
emerging market investments for
BEA Associates
in New York这句话中,需要选择的动词与后面的for组成“为纽约的BEA
Assoc
iates……35亿美元的新兴市场投资”,经过分析可知,这35亿美元是在emerging marke
t
中的investments,而且与后面的介词for组成短语.表示“为……而……”。所以B.
earns(挣得)在
此讲不通。那么可以推测这笔钱不是Richard Watt的,而是BEA
Associates的,他是为BEA
Associates管理或支配这笔钱的。而A.dire
cts是“指导”的意思,C.deals表示“应付”的意思
时,是不及物动词,需与with连用。
所以答案为D.manages(管理)。
24、B
从句中可以看出,巴西的投资者担心其
遇到的经济问题与导致泰国、马来西亚货币贬值和市场跳水的
问题……。空白处要选择的词要构成短语b
e…to,首先让我们区别这四个短语: be identical
to
意思是“同样的、一致的”,这两个经济问题虽然性质可能相同,但不大可能一模一样。be
equal to
意思是“等于、等同于”,显然这个词不恰当。be related
to意思是“与……相关”,亚洲的危机已
经影响到拉美,不再是投资者们的担心了。be
similar to意思是“与……相似”,在危机刚刚波及
拉美时,人们担心会像亚洲一样。所以B
是比较合理的选项。
25、C
所选的词应与Thailand、Malaysia并列,A.capitals意为“资本”,B i
nvestments意为“投
资”,C.markets意为“市场”,D.indexes意为“指
数”。除了C以外,其他的三个词分别表示钱
或数字,只有“市场”是表示空间的,可以与国家相并列。
所以此题的答案是C。
26、A
短语far from表示“远离、远非”。这是lan
Campbell所说的前半句,他的后半句中currency is
overvalued(货币
价值过高)说明他要阐述的是巴西经济的不足,high和true不能够用于修饰
economy,f
ar from hope又显得过于绝望,从常识看也不合适。而sound有成熟的意思,所以用
在
这里比较合适。所以A正确答案。
27、B
与上一个问题在同一句,同样是lan
Campbell所说的话,指出巴西当时的经济体制的不足,fiscal
deficits是固定
词组,是“财政赤字”的意思,并与后面的形容词large相配,所以此题的答案为B。
28、D
此句中的frying to catch a falling
knife表示“想要挽回、救急”,实际情况是他们是无能
为力的。短语there is no
point表示“没有意义”或“没有用”。其他的词都没有这个意思。所以
答案为D。
29、D
此题中的room指空间、余地。句中no…until相当于短语not…unt
il表示“直到……才……”。get back
to normal意思是“恢复正常”,只有等到
亚洲的经济恢复了他们才能够好转,所以需要选择的词应
与get back to
normal同义,那么只有D合适。
30、D
句中的sell their share
s是卖掉股份的意思,根据上下文可知,这种行为不是正常的,而是在
危机下不得不采取的行为,A.p
romised意为“保证”,应该是外国投资商要卖掉股份,所以在此句
中不能用被动语态形式的be
promised to do sth. 。B.reminded意为“提醒”,卖掉股份这
一举动
是他们自己想到的,而不是某人或某事提醒的。C.offered意为“提供”,与A同理。D.forced
意为“强迫”,be forced to do sth.
表示“被迫做某事”。显然D符合上下文的意思。
31、C
根据推理,在sell
their shares in Latin America to中to后面的内容应表示外国投资商卖掉股份的目的,很显然是要挽回或减少损失。A.圳意为“填入”,fill是不及物动词,后面要加上介词in。B.pay意为“支付”,不能与loss搭配。D replace意为“更换、替代”,也
不能与loss
搭配。C.cover有“弥补”的意思,与loss搭配,表示“弥补损失”。显然C
符合上下文的意思。
32、B
此句的意思是“有许多人担心投资商会将他们
的钱撤出股市”。A.sell应与物品搭配,不能与money
搭配。C.put在此句中应与in或
into搭配。D.rub意为“摩擦”或“勉强维持”,是不及物动词,且
不能与money搭配。只
有pull sth. out of有“把……从……中拉出来”的意思,所以B是正确答案。
33、A
从句中的only可以看出亚洲的金融危机对智利的影响较其他拉美国家迟,只是下
午的交易出现了下
降。而后一句中提供的数据0.72%、0.64%与阿根廷和墨西哥的4%和2.9
%相比要小得多。这样看来,
在同一天智利受的影响较小。所以A.slightly(稍微地、轻微地
)是正确答案。
PART FIVE
34、THE 35、WHERE
36、ON 37、BY 38、WHICH 39、CORRECT
40、THAT 41、CORRECT 42、THEM
43、CORRECT 44、OF 45、
CORRECT