专四阅读详解 心之所愿 无事不成
亲爱的英文单词-学生会期末工作总结
星期2 Tuesday
Nothing is
impossible to a willing heart. 心之所愿,无事不成。
学习内容
Text A
Text B
Text C
Text D
今日练习
Text A
Maybe your youth group has
talked about taking everyone to the mountains this
winter for
their annual ski trip. You can’t
wait to go… But there’s just one little thing:
you’ve never
snowboarded before!
Well,
have no fear. If we were sitting next to each
other on the bus ride into the mountains,
here’s what I’d tell you:
If you can,
learn when the snow is soft. I know snowboarding
on fresh snow isn’t always an
option, but
you’re going to be falling like crazy during the
first weekend. Since you’re desired to
fall,
the question becomes: Would you rather fall on
concrete or a down comforter? There’s that
much of a difference, so try boarding right
after a snowstorm.
Ride the high-speed
detachable lifts. All the big resorts have them:
high-speed detachable
quad lifts that slow to
a crawl just before you drop your seat into the
bench. The older
double-chair-lifts and
triple-chair-lifts are harder to deal with because
they don’t slow down when
you get on. It’s
also much easier disembarking from a high-speed
detachable quad when you reach
the top because
the lift slows way down. You’ll also frustrate
yourself by riding pomas and T-bras,
so avoid
them as well.
You should also beg, borrow or
steal wrist guards and a helmet. Well, don’t steal
them, but
wrist guards should be standard
equipment for beginner snowboarders. Most broken
bones happen
when boarders try to break their
fall by sticking their arms out, but this maneuver
often results
injuries. And, of course, you’ve
got to protect your head.
Learn to fall the
right way. Since falling is a given, learn to fall
in the right way. When you
feel yourself
starting to lose your balance, get as low as
possible — almost like you’re sliding into
second base. Let your body absorb the blow.
Bend your knees while resisting the urge to stick
out
your arms to break your fall. If you can
“get down” the moment you feel yourself losing
your
balance, you’ll probably crash without
experiencing injury.
Get good instruction. I
am all for friends-teaching their friends, but
sometimes it’s best to
leave the instruction
to the professionals. Friends may be great
boarders but horrible instructors,
and many
can’t tell you what you’re doing wrong.
If you
can afford it, take a snowboard class from the
local ski school. Snowboard instruction
has
improved a lot in the last few years. While some
people want to figure it out on their own, but
I still recommend a class for the first day or
two.
Don’t get discouraged. You can count on
the first day being the worst day. Everyone has a
题 材
体育运动
教育管理
女性时尚
经济手段
词
数
517
400
398
540
建议时间
6.5分钟
5分钟
6分钟
7.5分钟
错误统计
6
5
4
5
做题备忘
hard time at first, but the
good news is that snowboarding has a really fast
learning curve,
especially compared to skiing
and surfing. You should feel tremendous progress
by the end of first
day or second day.
Well, there you have it. Snowboarding’s a
great sport, and you’re going to get hooked. Just
be
sure to give yourself a few days to adjust
to making your board carve those big turns.
1.
Why should beginners try snowboarding right after
a snowstorm?
[A] Because that may prevent
them from getting seriously injured.
[B]
Because they will fall on snow just like falling
on the concrete.
[C] Because they can learn
how to board faster.
[D] Because the weather
is best for them to learn snowboarding.
2.
Which lift would be better for a beginner?
[A]
Double-chair-lifts. [B] T-bars.
[C]
Triple-chair-lifts. [D] Quad lifts.
3.
The author seems to disapprove that
[A]
beginners must fall down many times during the
first week.
[B] beginners should have standard
equipments.
[C] when you lose your balance,
you should protect your head.
[D] when you
lose your balance, you should stretch out your
arms.
4. When you decide to learn
snowboarding, you’d better
[A] practice on
down comforter.
[B] ask for help from your
friends.
[C] attend a snowboard class.
[D]
practice on concrete.
5. “…the good news
is…compared to skiing and surfing” in Para. 9
means
[A] to learn surfing is slower than to
learn snowboarding.
[B] to learn skiing is
easier than to learn snowboarding.
[C] to
learn surfing is faster than to learn skiing.
[D] to learn snowboarding is slower than to
learn surfing.
6. What is the author’s
attitude towards snowboarding?
[A]
Indifferent. [B] Approving.
[C] Negative.
[D] Objective.
Text B
The Masters of
Business Administration (MBA), the best-known
business school label, is an
introduction to
general management. The traditional MBA, Harvard
style, has remained largely
unaltered since
the 1950s, and seeks to provide a thorough
knowledge of business functions
through the
case study — a feature incidentally borrowed from
law school. In a similar fashion to
law
school, the graduate management programs train
students to think in a particular way,
ultimately teaching future business leaders
how to analyze problems quickly and contrive
concise
solutions. However, business comprises
more than merely manipulating numbers or sourcing
rational answers to problems. Today, both
companies and schools are increasingly aware that
business is a human activity; it’s ultimately
by and about people.
John Quelch is a
business school insider who detects the
limitations of the traditional syllabus.
According to Quelch, leadership is an area
that schools have not fully addressed. “The basic
technical training managers need is
more widespread. But leadership skills are in
short supply.
This could become a major
constraint on the speed with which multinational
companies can
expand,” he says.
Leadership is notoriously hard to teach, but
programs do have the capacity to provide a
grounding in non-business areas and personal
growth. “You want to produce graduates who will
be effective. To do this, they need to know
their own skills. Our job is not only to cram
finance
down their throats, but helps develop
them as people,” explains Leo Murray, director of
Cranfield
School of Management in the U.K.
Cranfield uses philosophy in its core, which
since 1997 has offered an evening lecture series
including both Aristotelian and present-day
thinking. Self-awareness is crucial at the school,
which will grant the theme even more space.
“These issues help people think,” states Murray.
The
better you understand yourself, goes the
logic, the better you can manage others. The Said
Business School (SBS) at Oxford University
champions a more integrated approach. John Kay,
SBS director, is keen to leverage the
intellectual might of the wider university. Access
to faculty
from other disciplines including
philosophy, politics and economics, he believes,
could give SBS
an edge over other school.
These are surely steps in the right direction. But
there is more. In future,
developing a gut
instinct for business may be as important as
understanding the figures. To create
an MBA to
meet the challenges of the 21st century business
schools will have to try harder, and
they know
it.
7. Which quality of today’s MBA is highly
valued?
[A] A thorough knowledge of business
functions.
[B] The ability to do case study.
[C] The capacity of manipulating numbers.
[D] Something other than technical training.
8. What is the main restriction on the
development of multinational companies?
[A]
Traditional syllable.
[B] Unawareness of
business schools.
[C] Lacking in leadership
skill training.
[D] Basic technical training.
9. According to Leo Murry, how can schools
provide more effective graduate?
[A] By
teaching them leadership.
[B] By knowing their
skills.
[C] By cramming down finance.
[D]
By developing them as individuals.
10.
Cranfield offers evening lecture series on
philosophy to
[A] teach philosophical
implications of finance theories.
[B] promote
the candidates’ leadership.
[C] test a more
integrated approach to MBA education.
[D]
compete with the Said Business School.
11.
According to the passage, the author believes that
[A] traditional MBA programs stress the
candidates’ working experience.
[B] technical
training alone is inadequate for today’s business
leaders.
[C] leadership can never be taught in
MBA programs.
[D] a gut instinct for business
is unreliable in decision-making.
Text C
Right-hand rings are the new
assertion of female freedom.
As soon as
journalists start writing about advertising
campaigns, you know the ads are
working.
In the United States right now, you can hardly
open a magazine without reading about the
“latest trend in jewellery” — the right-hand
diamond ring.
According to these news
items, economically independent women, like the
ones seen on Sex
and the City, are no longer
waiting for a man to buy them a rock for the ring
finger of their left
hand. Married or not,
they are buying their own diamonds, and wearing
them on the right hand as
a symbol of their
independence.
Sales of rings are indeed
up, but not all (and maybe none) of this should be
traced to a new
wave in feminist thinking.
In fact, the trend can be traced to
September 2003, when the giant De Beers diamond
company launched a massive advertising
campaign across the US called “Women of the World,
Raise Your Right Hand”.
According to
the ads, which appear in top-ten magazines such as
Vogue, wearing a diamond
on the right hand
means you are independent and free.
Obviously, the idea is to get well-paid women to
buy their own diamonds, something they
traditionally do not do. But in recent months
Sarah Jessica Parker, from Sex and the City, has
been
spotted with a monster-sized right-hand
ring, as has newly separated Halle Berry. Female
band
Destiny’s Child wrote a song about their
right-hand rings, with the lyrics: “I buy my own
diamonds, I buy my own rings. The rock I’m
rocking, I bought it for me.”
The idea of
using feminism to sell stuff to women is not new.
Before cigarette advertising
was banned,
Virginia Slims tried, through advertising, to link
smoking with female independence.
It worked:
more women took up the habit.
The De Beers
campaign is also working. In a recent magazine
article, writer Hermione Eyre
announced the
“beginning of a revolution” in the diamond trade,
saying: “(The ads) mark the
creation of the
Me-Ring, as brilliant and expensive as an
engagement ring, only symbolizing
independence, not alliance. It is a token of
love from you to yourself.”
But not
everybody agrees. Women of the world are putting
out their right hands, with credit
cards
attached. Maybe it proves only one thing: men
can’t tell these women what to do, but
marketers certainly can.
12. What is the
basic reason to increase the sales of diamond
rings?
[A] Feminism asserts that it’s female
freedom to wear right-hand rings.
[B]
Jewellery company uses the ad to trigger the new
trend.
[C] More well-paid women can afford
their own diamonds.
[D] Some pop actresses
lead the women to follow the trend.
13. Which
of the following statements is INCORRECT?
[A]
Wearing rings on right hand is related to female
independence.
[B] Jewellery companies promoted
their diamonds in top-ten magazines.
[C]
Advertisers make efforts to get traditional women
to buy their product.
[D] Many pop female
stars can serve as the spokeswomen for the trend.
14. By mentioning cigarette advertising, the
author intends to
[A] imply that
advertising can affect consumers profoundly.
[B] contrast the ads influence by jewellery
and cigarette ads.
[C] show that The De Beer
is as competitive t as Virginia Slims.
[D]
reveal that pop music fans are also subject to
smoking.
15. What’s the main point of the
passage?
[A] Right-hand rings are symbols of
female independence.
[B] Publications like
magazines can steer fashion.
[C] Marketers
use ads to exert a subtle influence on consumers.
[D] Pop entertainers play the leading role in
female consuming.
Text D
Titanic, the
largest vessel in the world, entered service in
1912. It was said that the builders
and owners
of Titanic claimed that she was “practically
unsinkable”. However, as soon as the
waves of
North Atlantic closed over the Titanic, its
disastrous destiny began. It sank on 15 April
1912, with the loss of the 1503 passengers and
crew. From then on, the myth began surrounding
her design, construction and trans-atlantic
voyage. Today, the Titanic disaster is a classic
tale, a
modern folk tale.
Though it sank,
the steel and coal from the Titanic have been
transformed into a new line of
luxury
wristwatches that claim to capture the essence of
the legendary ocean liner which sank in
watchmaker Romain Jerome SA billed its “Titanic-
DNA” collection as among the
most exclusive
pieces showcased this week at Baselworld, the
watch and jewellery industry’s
largest annual
trade fair.
“It is very luxurious and very
inaccessible,” said Yvan Arpa, chief executive of
the
three-year-old company that hopes the
limited edition watches will attract both
collectors and
luxury goods buyers. “So many
rich people buy incredibly complicated watches
without
understanding how they work, because
they want a story to tell,” he said. “To them we
offer a
story.” The North Atlantic wreck site
of the Titanic, which hit an iceberg and sank on
its first
voyage from the English port of
Southampton to New York, have been protected for
more than a
decade but many relics were taken
in early diving expeditions.
Romain Jerome
said it purchased a piece of the hull weighing
about 1.5 kg (3 pounds) that
was retrieved in
1991, but declined to identify the seller. The
metal has been certified as authentic
by the
Titanic’s builders Harland and Wolff. To make the
watches, which were offered for sale for
the
first time in Basel for between $$7,800 and
$$173,100, the Swiss company created an alloy using
the thick flat pieces from the Titanic with
steel being used in a Harland and Wolff duplicate
of the
vessel. The gold, platinum and steel
time pieces have black dial faces made of
lacquer(亮漆) paint
that includes coal recovered
from the remains of the Titanic wreck site,
offered for sale by the U.S.
company RMS
Titanic Inc.
Arpa said the combination of new
and old materials saturated the watches with a
sense of
renewal, instead of representing a
reminder of the 1,500 passengers who drowned when
the ocean
liner met her tragic end off the
coast of Newfoundland. “It is a message of hope,
of life stronger
than death, of rebirth,” he
said in an interview in Romain Jerome’s exposition
booth in Basel,
where more than 2,100
exhibitors are showing their latest wares amid a
boom for the luxury goods
sector. The company
will make 2,012 watches to coincide with the
centenary anniversary of the
Titanic’s sinking
in 2012.
Arpa also said the young watchmaker
would unveil a new series next year commemorating
another famous legend, but declined to
offer clues of what is to come. “For a new brand,
you have
to find something different to be
interesting,” he said. Asked if the next
collection would be based
on Scotland’s
legendary Loch Ness monster, he smiled and said:
“Ooh. Have you found it?”
16. The purpose of
paragraph one is
[A] to describe the luxury of
Titanic.
[B] to arouse reader’s interest in
the “unsinkable” vessel.
[C] to criticize the
builders and owners for their dishonesty.
[D]
to lead readers to the theme of the luxurious
watches.
17. According to paragraph 2, the
wristwatches
[A] are made out of fragments of
Titanic.
[B] are the most expensive pieces in
the exposition.
[C] have the essence of the
legendary Titanic.
[D] have some connection
with the sunk Titanic.
18. What does the
wristwatch serve as?
[A] A reminder of the
people died in the disaster.
[B] An indication
of hopefulness.
[C] A commemoration of the
centenary anniversary.
[D] A symbol of wealth
and status.
19. What can we learn from Arpa’s
words in the last paragraph?
[A] People have
already found what the next series would be.
[B] Scotland’s legendary Loch Ness monster is
an interesting legend.
[C] We can’t get any
clues about the new series from chief executive
Arpa.
[D] Romain Jerome was intending to base
the next collection on Loch Ness monster.
20.
From the passage, we can infer that
[A]
Titanic is the largest vessel in the world.
[B] The luxury wristwatches are of limited
number.
[C] Romain Jerome must make a fortune
from the watch.
[D] many relics of Titanic
were taken in early diving expeditions.
词汇难句
语境词汇
Text A
1. detachable
a.可拆卸的,可分离的
2. disembark vt.&vi.(从车等上面)下来;登录
3. maneuver n.行动;策略;阴谋vt.&vi..调动;演习;耍阴谋
4.
given n.注定要发生的事a.规定的prep.考虑到(某事物)
5. be all
for sth 完全赞成某事
6. hook vt.引„上钩:get hooked 对„上瘾
n.钩子
Text B
1. contrive vt.发明,设计;谋划;设法做到
2. detect vt.发现,发觉;查明
3. syllabus n.教学大纲
4. address vt.致力于„n.地址;演说
5.
notoriously ad.众所周知地;恶名昭彰地
6. leverage
vt.促使„改变
5. edge n.优势;刀刃;边缘v.挤进
6. gut
a.本能的n.肠子,内脏;[常pl.]胆量
Text C
1.
assertion n.断言,主张
2. be traced to 追溯到„
3.
launch v.发起,开办
4. separate v.夫妻分居;分开a.分开的,各自的
5. lyric n.歌词
6. stuff n.产品,商品;原料;东西
7. token n.象征
Text D
1. close
over 淹没,覆盖
2. showcase vt.陈列,使亮相n.玻璃陈列柜
3.
retrieve vt.复得,收回
4. authentic a.真实的,可信的
5. saturate vt.使充满,浸透
6. renewal n.更新,复活
难句突破
Text A
1. The older double-
chair-lifts and triple-chair-lifts are harder to
deal with because they don’t slow
down when
you get on.
【分析】复合句。because引导原因状语从句,此从句里又嵌套一个w
hen引导的时间状语
从句。
【译文】那些老式的两座和三座吊椅比较难对付,因为它们不会在你要坐上时减速。
2.
If you can “get down” the moment you feel yourself
losing your balance, you’ll probably crash
without experiencing injury.
【分析】复合句。句子主干是you’ll
crash。if引导条件状语从句,此从句里又嵌套一个the
moment引导的时间状语从句。
【译文】如果你能在感觉失去平衡的一刹那“降低”身体的重心,那你很可能只会摔倒而不
会受
伤。
Text B
1. The traditional MBA,
Harvard style, has remained largely unaltered
since the 1950s, and seeks
to provide a
thorough knowledge of business functions through
the case study — a feature
incidentally
borrowed from law school.
【分析】简单句。句子有两个并列的谓语has remained和seeks;Harvard
style是the traditional
MBA的同位语;feature是case
study的同位语;过去分词短语borrowed from law
school作
feature的后置定语。
【译文】自20世纪50年代起,传统的哈佛模
式的MBA课程大体上没有变化,这种MBA
教育试图通过个案研究的方式来提供商业运
作方面的全面知识。这点是偶然地从法学院借鉴
过来的。
2. Today, both
companies and schools are increasingly aware that
business is a human activity; it’s
ultimately
by and about people.
【分析】并列复合句。分号连接两个分句,前一个分句中有一个that引导的宾语从句。
【
译文】今天,学校和公司都越来越意识到商业是人类的活动,它最终要靠人类实现并围绕
人类展开的。
Text C
1. In fact, the trend can be
traced to September 2003, when the giant De Beers
diamond company
launched a massive advertising
campaign across the US called “Women of the World,
Raise Your
Right Hand”.
【分析】复合句。when引导非限制性定语从句修饰September 2003,called…
是过去分词
短语作定语,修饰campaign。
【译文】实际上这个新潮流2003年9月就出现了,当时行业巨头戴比尔(De
Beers)钻石公司
在全美发起一场盛大的广告宣传攻势,号召“全世界的女性,举起你的右手”。
2. But in recent months Sarah Jessica Parker,
from Sex and the City, has been spotted with a
monster-sized right-hand ring, as has newly
separated Halle Berry.
【分析】复合句。句子的主干是Sarah
Jessica Parker has been spotted with a
ring。as引导比较
状语从句,从句中主谓倒装,正常语序应为as newly
separated Halle Berry
has,其中has后
省略主句中相同部分been…ring。
【译文】但近几个月,人们
发现《欲望城市》的女主角萨拉·杰西卡·派克右手戴了一个特
大号钻戒,就像刚刚和丈夫分居的哈利·
贝瑞一样。
Text D
1. Though it sank, the
steel and coal from the Titanic have been
transformed into a new line of
luxury
wristwatches that claim to capture the essence of
the legendary ocean liner which sank in
1912.
【分析】复合句。though引导让步状语从句;主句中含有两个定语从句:that引导定语从句<
br>修饰wristwatches,which引导的定语从句修饰ocean liner。
【
译文】尽管它沉没了,来自泰坦尼克号的钢铁和煤炭却被制成了一系列崭新的豪华腕表,
该腕表宣称凝聚
了这艘1912年传奇客轮的精华。
2. The North Atlantic wreck
site of the Titanic, which hit an iceberg and sank
on its first voyage
from the English port of
Southampton to New York, have been protected for
more than a decade
but many relics were taken
in early diving expeditions.
【分析】并列复合句。but连接两个
并列分句;前一分句里包含一个which引导的定语从句
来修饰Titanic。
【译文】
在从英国南安普敦前往纽约的第一次航行中,泰坦尼克号触冰山沉没。十多年来,
人们对北大西洋上的泰
坦尼克号沉没地点采取了保护措施。不过此前一些探险者已经从沉船
上取走了不少遗物。
答疑解惑
Text A
【结构剖析】本文
是一篇信息传播型文章。作者主要为单板滑雪的初学者们提了些建议。一、
二段为文章的开头,主要为表
明作者的写作目的,以引出下文;三至九段则从不同的方面提
出了具体的建议;第十段结尾,作者再次提
醒初学者一定要给自己几天时间去适应。
【答案解析】
1.选[A]。推理判断题。根据题干关键词right after a snowstorm,将答
案定位于第三段。该段
倒数第二句谈到:“既然摔跤是不可避免的,那你是愿意摔在水泥地上还是羽绒被
上?”也
就是说,初学者容易摔跤,如果是刚下过雪,地面上的雪很软,摔起来就没有那么疼;由此可知,[A]正确。新鲜的雪不会让初学者感觉像摔在水泥地上,故[B]错误;[C]“初学者会
学得更快”文章未提及;[D]“那样的天气对初学者最好”说得太笼统,所以不选。
2.选[D]。
事实细节题。作者在第四段提到了几种吊车,其中他赞成初学者乘坐在上下车时
可以减速的高速可拆卸的
四座吊车,所以选[D]。由该段第三句可知,[A]、[C]所提到的吊
车不能减速,作者不推荐初学
者使用;由最后一句可知,[D]也是作者建议初学者远离的。
3.选[D]。事实细节题。文章在第五段第三句提到:Most broken bones
happen when
boarders…sticking their arms
out…;第六段倒数第二段又提到:… resisting the urge to stick out
your arms …,可见作者反复强调在滑雪时不能伸出胳膊去防止摔倒,因为这样往往会导致<
br>骨折,所以答案为[D]。[A]与第三段第二句的意思一致;[B]、[C]分别与第五段的第二句和<
br>最后一句意思相符,所以均不选。
4.选[C]。事实细节题。文章第七、八段提出:“„最好
还是把指导任务留给专业教练。朋友
可能„是个糟糕的教练„”;“如果你负担得起,就上个„滑雪板班
„”。根据以上细节内容
可知,[C]正确,而[B]错误。[A]“在鸭绒被上练习”、[D]“在水
泥地上练习”均是对第三段
信息的错误理解。
5.选[A]。语义理解题。该句话意为:„单
板滑雪是很快能被学会的,特别是和雪橇滑雪与
冲浪相比;可见学习单板滑雪要比学习雪橇滑雪以及冲浪
容易得多,花的时间也要少得多,
故选[A]。同时排除[B]、[D];文章并没有将雪橇滑雪和冲浪
作对比,故[C]也不选。
6.选[B]。观点态度题。本文涉及作者观点的内容在最后一段。原文说
,“„单板滑雪真是一
项很棒的运动,而且你会上瘾的„” 由此可见,作者对这项运动还是大加推崇的
,因此答
案选[B]。[A]“漠不关心的”、[C]“否定的”、[D]“客观的”均与原文意思不符
。
【全文翻译】
也许你所在的青年团队已经商讨过今年冬天组织大家到山上去进行一年一度
的滑雪之
旅。你迫不及待了…可是还有个小问题:你还从来没玩过滑雪板呢!
其实,没什么可
怕的。如果我们现在正并排坐在开往山里的巴士座位上,下面就是我要
告诉你的:
如果有可能
的话,要在雪比较松软的时候学习滑雪。我知道不能总在新鲜雪地上玩单板
滑雪,但是你要知道,在你学
习的第一个周末你会摔得一塌糊涂。[1]既然你注定是要摔的,
问题就变成了:你是想摔在水泥地上呢
还是摔在鸭绒被上?这有很大的区别,所以还是在暴
风雪刚过之后开始练习吧。
[2]要乘坐
高速可拆卸吊车。所有的大型雪场都有这种设备:高速可拆卸四座吊车,在
你坐上长凳之前它会减速缓行
。那些老式的两座和三座吊椅比较难对付,因为它们不会在你
要坐上时减速。到达山顶时,从高速可拆卸
吊车上下来也很容易,因为吊车会一路慢慢减速。
如果乘坐POMA式拖牵和丁字型滑雪吊车上山,你会
把自己搞得沮丧不已,所以也离它们
远点。
你还得搞到护腕和头盔,或求,或借,或偷。啊,
偷就免了吧,不过护腕可是单板滑雪
初学者们的标准配备。[3]大多数的骨折发生在滑
雪者试图伸出胳膊以避免摔跤时,而这种
举动经常损伤。当然了,你还得保护你的脑袋。
要学
会用正确的方式摔倒。由于摔跟头不可避免,所以要学会用正确的方式摔倒。当你
觉得自己开始失去平衡
了,就尽可能地降低重心——就像你打棒球时滑入二垒那样。让你的
身体吸收冲击力。[3]弯曲膝盖,
同时克制住伸出胳膊去防止摔倒的本能。如果你能在感觉
失去平衡的一刹那“降低”身体的重心,那你很
可能只会摔倒而不会受伤。
[4]要获得良好的指导。我很赞成朋友教朋友,不过有时候最好还是把指
导任务留给专
业教练。朋友可能自己滑得很棒,但却是个糟糕的教练,而且很多人无法指出你什么地方做
错了。
[4]如果你负担得起,就上个当地滑雪学校的滑雪板班。滑雪教学在最近几年里进步
了
很多。尽管有些人想自己摸索门道,但我还是建议最初的一两天上个课。
别灰心。你可以料
想到第一天肯定是最糟糕的一天。每个人初学时都会遇上困难,[5]
但好消息是单板滑雪是很快能被学
会的,特别是和雪橇滑雪与冲浪相比。第一天或者第二天
结束的时候你应该会感觉有很大的进步。 好了,现在你都知道了。[6]单板滑雪真是一项很棒的运动,而且你会上瘾的。只是一
定要给自己
几天时间去适应你的滑雪板切划出那些大拐弯!
Text B
【结构剖析】本文
是一篇信息传播型文章。文章前三段为分析论说段:首先指出了传统的
MBA教育存在的局限性,然后对
这些局限做了具体分析;文章最后一段为举例论证段:主
要以两所学校为例子,讲述他们在提高学员领导
能力和思想意识等方面所做的努力。
【答案解析】
7. 选[D]。事实细节题。第一段第
二句谈到,传统的MBA模式试图通过“个案研究”来提
供“商业运作方面的知识”;接着又在该段末尾
说,然而商业不仅是“操控数字”,当今的学
校和公司都越来越意识到商业是人类的活动,它最终要靠人
类实现并围绕人类展开。综上所
述,当今受到高度重视不再是专业的技术训练,故[D]正确,同时排除
[A]、[B]、[C]。
8.
选[C]。事实细节题。由题干关键词restriction和multinational compani
es,将信息定位于
第二段末。该句明确提到“这可能会成为制约跨国公司发展速度的主要因素”,因此
解答本
题的关键是弄清“这”所指代的对象。由其前一句“经理们需要更广泛的基础技能培训,但
领导技能的培训供应不足”可知,本题答案为[C],同时看出[D]是对该句信息的错误理解;
[A
]、[B]在该段都有提到,但不是主要的制约因素,不符题意。
9.
选[D]。事实细节题。由题干关键词provide more effective
graduate,将信息定位于第三段
四、五句To do
this…;由此可知[D]是第五句中help develop them as
people的同义转述,故
正确。第三段首句提到“传授领导能力是很难的事”,且它不是Leo
Murry 的观点,故[A]
不选;[B]的干扰性极大,但原文提到的是要让学生了解自己的技能,
而不是学校去了解,
故该项也不正确;[C]与该段第五句的意思相反。
10. 选[B]。
事实细节题。第四段提到,该学院提供的哲学系列的讲座有助于人们去思考,
如果你越能更透彻地理解自
我,你越能更好地去管理别人。由此可见,该课程是为了培养提
高毕业生的领导能力,故[B]正确。[
A]“教授金融理论的哲学含义”是对原文信息的胡乱猜
测;[B]“测试MBA教育的一种更复杂的方
法”、[D]“与赛德学院竞争”文中均未提及。
11. 选[B]。推理判断题。第一段提到,商业
不仅仅是操控数字或搜寻对问题的理性回答„越
来越意识到商业是人类的活动,它最终要靠人类实现并围
绕人类展开的„由此可知,选项[B]
“专门技术训练对当今的领导人来说是远远不够的”正确。选项[
A]原文未提及;第三段第
一句说“Leadership is notoriously hard
to teach, but…”即可排除[C];文中最后一段肯定了直
觉(gut
instinct)的重要性,故排除[D]。
【全文翻译】
工商管理硕士学位(MBA)
,知名度最高的商学院头衔,是通向综合管理的必由之路。自
20世纪50年代起,传统的哈佛模式的M
BA课程大体上没有变化,[7]这种MBA教育试图
通过个案研究的方式来提供商业运作方面的全面知
识。这点是偶然地从法学院借鉴过来的。
与法学院模式相似的是,研究生管理项目训练学生用独特的方式
思考问题,最终教这群未来
的商业领导人如何快速分析问题并设计出简明的解决方案。[7][11]然
而,商业不仅仅是操控
数字或搜寻对问题的理性回答。今天,学校和公司都越来越意识到商业是人类的活
动,它最
终要靠人类实现并围绕人类展开。
约翰·奎尔奇是商学院的内部人士,他发现了传统
教学大纲的局限性。奎尔奇认为,在
商学院教育中领导能力的培养还未得到足够的重视,[8]他说,“
经理们需要更广泛的基础技
能培训,但领导技能的培训供应不足。这可能会成为制约跨国公司发展速度的
主要因素。”
总所周知,传授领导能力是一件很难的事,但这些项目的确能为非商业领域和个人成长<
br>打下基础。英国科兰菲尔德管理学院的主任里奥·马雷解释说,[9]“要想培养出有高效率
的毕
业生,他们需要了解自己的技能,但我们所要做的不仅是要给他们灌输有关金融的东西,
而且要帮助他们
发展自我。”
[10]自1997年起,科兰菲尔德管理学院就开始以哲学为核心内容提供晚间系列讲
座,
讲座内容既包括亚里士多德学院派思想也包括现今的思想。在这个学院里自我意识很重要,
这将赋予哲学主题更大的空间。[10]马雷说:“这些问题有助于人们去思考。”正如哲学上说
的,如
果你能更透彻地理解自我,你就越是能更好地去管理别人。牛津大学的赛德学院(SBS)
支持综合性更
强的方法。赛德学院的主任约翰·凯致力于开发利用牛津大学作为智力资源优
势。他相信,包括从事哲学
、政治、经济在内的其他学科的教师会使赛德学院比其他学校更
有竞争优势。这当然是在朝正确方向前进
,但仍需继续向前发展。在未来,培养商业方面的
直觉与理解数字同等重要,要想培养能够迎接21世纪
挑战的MBA,商学院还需更加努力。
对此他们都很清楚。
Text C
【结构剖析】本文是一篇现象解释型文章。前三段阐明现象:女性右手戴戒指流行起来;第
四段至八九
段,分析了产生这种现象的原因;最后两段总结全文:商家广告的巨大影响是右
手戴戒指流行起来的根本
原因。
【答案解析】
12. 选[B]。推理判断题。通观全文,主要是说广告对女性消费
者的影响。第五段就否定了
女性解放思潮是销售上升的原因,故不选[A];紧接着下一段就说到戴比尔
公司的广告掀起
了这一右手戴戒指的新潮流,综合可知应选[B]。而由第八段第一句话可知[C]不是
促使妇女
买钻戒的根本原因,只是广告宣传的目的;文章举女明星们的例子只是为了说明她们也受了广告的影响,随了右手戴戒指的潮流,故[D]不是销售增加的根本原因。
13. 选[C]。事
实细节题。由文章第四段末和第七段末可知[A]表述正确。由第七段段首可以
推断出[B]“珠宝公司
在十大顶尖杂志上推销他们的钻石”正确;联系第七段和第八段第一
句可知:广告宣传右手戴戒指意味着
独立和自由,其目的是为了让收入颇丰的女性买以前他
们根本不买的戒指,文章并未提到广告是想让“传
统的女性”买戒指,故[C]是对原文信息
的错误理解,故为本题答案。第八段第二、三句举了一些女明
星也在右手带戒指的例子,说
明[D]正确。
14. 选[A]。事实细节题。文章第九段举
香烟广告的例子,并在该段最后一句谈到:广告起
了作用,更多的女性抽起了香烟。由此可知,举例主要
是为了说明广告对女性消费者的影响。
选项[A]符合题意。[B]、[C]对举例的目
的没有搞清。[D]文章没有提及。
15. 选[C]。主旨大意题。全文最后一句话揭示了主旨。原
文提到,这可能只证明一件事:
男人不能指使女性干什么,市场营销人员却一定可以。由此可见本文主要
说明市场营销人员
用广告给消费者带来的影响力,因此,[C]正确。而[A]“右手戴戒指是女性独立
的象征”、
[B]“像杂志一样的刊物能引领时尚”、[D]“流行艺人在女性消费方面起着带头作用”
都不
能很好地概括全文。
【全文翻译】
右手戴戒指是女性自由的新主张。
只要记者们开始对某一宣传广告评头论足,你就可以知道,这些广告已经奏效。
目前在美国,你翻开任何一本杂志,都会看到珠宝的最新流行趋势——右手戴钻戒的广
告。
这些广告认为,经济上独立的女性就像是电视剧《欲望城市》中的女主角,不再等男人
为她们买一枚戴在
左手上的钻戒。不论结婚与否,她们都自己买钻戒,并且戴在右手上以示
独立。
[12]戒指的销量的确上升了,但这不能完全归因于(也许根本不能归因于)新一轮的女
权主义思潮。
实际上,这个新潮流2003年9月就出现了,[12]当时行业巨头戴比尔(De
Beers)钻石
公司在全美发起一场盛大的广告宣传攻势,号召“世界的女性,举起你的右手”。
[13]这一广告刊登在包括《时尚》在内的十大顶尖杂志上。它认为右手戴钻戒就意味着你是自由独立的。
[12][13]显然,其目的是要让那些收入颇丰的女性自己买钻戒
,这种东西她们原来根本
不买。但近几个月,人们发现《欲望城市》的女主角萨拉·杰西卡右手戴了一个
特大号钻戒,
像刚刚和丈夫分居的哈利·贝瑞一样。“命运之子”女子演唱组还写了一首关于她们右手戴
戒指的歌,其中唱道:“我给自己买钻石,我给自己买戒指。我在晃动我的钻石,我为自己
买的
。”
这种利用女权主义向女性促销产品的立意并不新鲜。[14]在香烟广告被禁止以前,斯
丽
姆丝就试图通过广告把吸烟和女性独立联系起来。这一招果然见效,更多女性都开始抽起了
香
烟。
戴比尔公司的宣传也奏效了,作家Hermione Eyre
在最近一期杂志上称这是“一场钻石
业革命的开始 ”。他写道:这一广告标志着“自我戒指”的诞生,
它像订婚戒指一样璀璨、
昂贵,但却象征着独立,而非联姻。它是自己爱自己的象征。”
但不是所有的人都同意他的看法。全世界的妇女们正伸出她们握有信用卡的右手。[15]
这可能只证明
一件事:男人不能指使女性干什么,市场营销人员却一定可以。
Text D
【结构剖析】本文是一篇信息传播型文章。第一段以“泰坦尼克号”沉没的事件引入文章的
话题
;第二至五段为文章的主体,主要介绍了Romain
Jerome将泰坦尼克号的残骸制成豪华
手表的事情;文章结尾提到,Romain
Jerome未来将推出新系列的手表来纪念另一个著名的
传奇。
【答案解析】
16. 选[D]。推理判断题。文章首段谈到了泰坦尼克是“世界上最大的油轮”,她的建造者和修建者曾宣称她“不可沉没”,但在第一次航行时就沉入了海底;从那以后泰坦尼克的传奇
就成了“
经典的故事”,也是“现代的民间故事”。由此可见,作者大量的铺垫,只是为了引
出下
文将要谈到的、与泰坦尼克有关的luxurious watches,而不单是让读者对泰坦尼克本身
感兴趣。故[D]才是第一段的最终目的;[A]、[B]、[C]都太肤浅。
17. 选[D]。
事实细节题。第二段首句谈到,泰坦尼克的钢铁和煤炭被制成了腕表,其中的
transform…in
to和该段最后一句提到的Titanic-
DNA告诉我们,腕表里只是“含有”泰坦尼
克的钢铁和煤炭碎片,故不能用made out of(
由„制成),[A]错误;第二段并未谈到腕表的
价格,只在最后一句谈到腕表公司认为他们的表一定能
跻身the most exclusive(最高级的)
展品之列,故[B]也不正确;[C]的内容
也是该公司所宣称的,不能成为事实,故也错误。腕
表用到了泰坦尼克的碎片,联系了它的传奇故事,所
以 [D]为本题答案。
18. 选[B]。事实细节题。文章第五段首句说,腕表并不是对泰坦尼克
号上死难者的纪,故[A]
与文意相反;第二句谈到,Arpa在一次采访中说:“(腕表)传达的讯息
是希望„” 因此,
[B]正确。该段最后一句可知,即将生产出来“2012只腕表”是百年的纪念
,故[C]与题干不
符;[D]“是财富和身份的象征”文章未提及。
19. 选[C]。推
理判断题。文章最后提到了Arpa的两句话,其中当被问到新的系列收藏品是
否基于苏格兰的怪兽的传
说时,他笑着说:“噢,你已经知道了?”;联系该段首句but后的
句子可以看出,Arpa那样回答
的目的其实就是不想透露有关公司下一系列手表的信息,故
[C]正确。[A]、[D]均是对“你已经
知道了?”的肤浅理解;[B]“苏格兰的Loch
Ness怪兽
传说很有趣”表面上看是结合了Arpa的两句话,但实质上属于推断过度,故也不选。
20. 选[B]。推理判断题。由首段首句、第三段尾句可知[A]、[D]均为原文提到的事实,不
是
推断,故不合题意;第三段首句曾提到,Romain Jerome公司希望借“这款限量版的手表
”
获得手表收藏家和奢侈品爱好者的关注;由此推出该款豪华手表是有限的,故[C]正确。[C]“Romain Jerome公司一定会因手表赚大钱”说法太绝对,且在文章中没有任何相关信息。
【全文翻译】
世界上最大的豪华客轮泰坦尼克号,在1912年进行了它的第一次航行。据说
泰坦尼克
号的建造者和所有者曾宣称这艘轮船是“不可沉没的”。但是,当北大西洋上的波浪淹没这艘轮船时,它的悲惨命运就开始了。这艘船于1912年4月15日沉没,1503名乘客和船员
丧
生。从那一刻起,有关它的设计、构造以及跨越大西洋之旅的传说就开始了。今天,泰坦
尼克号的灾难成
了一个经典的故事,一个现代的民间故事。
[17]尽管它沉没了,来自泰坦尼克号的钢铁和煤炭却被
制成了一系列崭新的豪华腕表,
该腕表宣称凝聚了这艘1912年传奇客轮的精华。日内瓦钟表制造商
Romain Jerome SA 公
司宣称,[17]他们的“泰坦尼克号DNA” 系列腕表足可
以于本周在巴塞尔跻身最高级展品
之列。巴塞尔钟表首饰展是钟表珠宝行业最豪华的最盛大的年度交易会
。
公司首席执行官伊凡阿尔帕说“它非常豪华非常难得。”[20]这家公司只有三年历史,
希望凭借这种限量版的手表赢取手表收藏者以及奢侈品买家的关注。“有那么多的富人去买
复杂得让人
不敢相信的手表,买的时候连表的功能都没有搞明白,原因就是他们想有点可以
说道的东西。”阿尔帕说
“我们为他们准备了这种东西”。在从英国南安普敦前往纽约的首次
航行中,泰坦尼克号触冰山沉没。十
多年来,人们对北大西洋上的泰坦尼克号沉没地点采取
了保护措施。不过此前一些探险者已经从沉船上取
走了不少遗物。
Romain Ierome 公司说自己买了一块重约1.5公斤的船体残片,是1
991年打捞上来的,
但却拒绝透露卖主的身份。这块金属已经通过了泰坦尼克号制造商哈罗德与沃尔夫
造船厂的
鉴定。为了制造这一系列首次公开销售时价格在7800至173100美元之间的手表,这家
瑞士
公司用泰坦尼克号残片以及哈罗德与沃尔夫船厂制造泰坦尼克号的复制品时所用的钢铁制
造
了一种合金。这款以黄金,白金和钢铁为材质的手表有着黑色的表盘,表盘上的黑漆当中
有从沉船地点的
残骸堆里打捞上来的煤炭,发售这些煤炭的则是美国的RMS泰坦尼克公司。
阿尔帕说,新旧材料的组
合为手表注入了新生的感觉,[18]因此它并不是对泰坦尼克号
1500名乘客——当
轮船在纽芬兰的海滨走到悲剧终点时落水身亡的人——的纪念。“它传达
的讯息是希望,是生命比死亡坚
强,是新生”, 在一次巴塞尔举办的Romain Jerome公司展
览上,阿尔帕接受采访时说。
在那里,逾2100名参展商向奢侈品经营专柜展示他们最新的
货款。该公司还将生产2012块手表,
因为2012 年是泰坦尼克号沉没的百年纪念。
阿帕尔同时还指出,手表制造商将在来年推出新一系
列的手表来纪念另一个著名的传
奇,[19]不过他并没有提供更多的线索。“对于一个新的品牌,你一
定要发现它与众不同的
令人感兴趣之处。”当被问到新的系列收藏品是否基于苏格兰的Loch
Ness 怪兽的传说时,
他笑着说:“噢,你已经知道了?”。
星期2 Tuesday
Nothing is impossible to
a willing heart. 心之所愿,无事不成。
学习内容
Text A
Text B
Text C
Text D
今日练习
Text A
Maybe your youth group has talked
about taking everyone to the mountains this winter
for
their annual ski trip. You can’t wait to
go… But there’s just one little thing: you’ve
never
snowboarded before!
Well, have no
fear. If we were sitting next to each other on the
bus ride into the mountains,
here’s what I’d
tell you:
If you can, learn when the snow is
soft. I know snowboarding on fresh snow isn’t
always an
option, but you’re going to be
falling like crazy during the first weekend. Since
you’re desired to
fall, the question becomes:
Would you rather fall on concrete or a down
comforter? There’s that
much of a difference,
so try boarding right after a snowstorm.
Ride
the high-speed detachable lifts. All the big
resorts have them: high-speed detachable
quad
lifts that slow to a crawl just before you drop
your seat into the bench. The older
double-
chair-lifts and triple-chair-lifts are harder to
deal with because they don’t slow down when
you get on. It’s also much easier disembarking
from a high-speed detachable quad when you reach
the top because the lift slows way down.
You’ll also frustrate yourself by riding pomas and
T-bras,
so avoid them as well.
You should
also beg, borrow or steal wrist guards and a
helmet. Well, don’t steal them, but
wrist
guards should be standard equipment for beginner
snowboarders. Most broken bones happen
when
boarders try to break their fall by sticking their
arms out, but this maneuver often results
injuries. And, of course, you’ve got to
protect your head.
Learn to fall the right
way. Since falling is a given, learn to fall in
the right way. When you
feel yourself starting
to lose your balance, get as low as possible —
almost like you’re sliding into
second base.
Let your body absorb the blow. Bend your knees
while resisting the urge to stick out
your
arms to break your fall. If you can “get down” the
moment you feel yourself losing your
balance,
you’ll probably crash without experiencing injury.
Get good instruction. I am all for friends-
teaching their friends, but sometimes it’s best to
leave the instruction to the professionals.
Friends may be great boarders but horrible
instructors,
and many can’t tell you what
you’re doing wrong.
If you can afford it, take
a snowboard class from the local ski school.
Snowboard instruction
has improved a lot in
the last few years. While some people want to
figure it out on their own, but
I still
recommend a class for the first day or two.
Don’t get discouraged. You can count on the
first day being the worst day. Everyone has a
题 材
体育运动
教育管理
女性时尚
经济手段
词
数
517
400
398
540
建议时间
6.5分钟
5分钟
6分钟
7.5分钟
错误统计
6
5
4
5
做题备忘
hard time at first, but the
good news is that snowboarding has a really fast
learning curve,
especially compared to skiing
and surfing. You should feel tremendous progress
by the end of first
day or second day.
Well, there you have it. Snowboarding’s a
great sport, and you’re going to get hooked. Just
be
sure to give yourself a few days to adjust
to making your board carve those big turns.
1.
Why should beginners try snowboarding right after
a snowstorm?
[A] Because that may prevent
them from getting seriously injured.
[B]
Because they will fall on snow just like falling
on the concrete.
[C] Because they can learn
how to board faster.
[D] Because the weather
is best for them to learn snowboarding.
2.
Which lift would be better for a beginner?
[A]
Double-chair-lifts. [B] T-bars.
[C]
Triple-chair-lifts. [D] Quad lifts.
3.
The author seems to disapprove that
[A]
beginners must fall down many times during the
first week.
[B] beginners should have standard
equipments.
[C] when you lose your balance,
you should protect your head.
[D] when you
lose your balance, you should stretch out your
arms.
4. When you decide to learn
snowboarding, you’d better
[A] practice on
down comforter.
[B] ask for help from your
friends.
[C] attend a snowboard class.
[D]
practice on concrete.
5. “…the good news
is…compared to skiing and surfing” in Para. 9
means
[A] to learn surfing is slower than to
learn snowboarding.
[B] to learn skiing is
easier than to learn snowboarding.
[C] to
learn surfing is faster than to learn skiing.
[D] to learn snowboarding is slower than to
learn surfing.
6. What is the author’s
attitude towards snowboarding?
[A]
Indifferent. [B] Approving.
[C] Negative.
[D] Objective.
Text B
The Masters of
Business Administration (MBA), the best-known
business school label, is an
introduction to
general management. The traditional MBA, Harvard
style, has remained largely
unaltered since
the 1950s, and seeks to provide a thorough
knowledge of business functions
through the
case study — a feature incidentally borrowed from
law school. In a similar fashion to
law
school, the graduate management programs train
students to think in a particular way,
ultimately teaching future business leaders
how to analyze problems quickly and contrive
concise
solutions. However, business comprises
more than merely manipulating numbers or sourcing
rational answers to problems. Today, both
companies and schools are increasingly aware that
business is a human activity; it’s ultimately
by and about people.
John Quelch is a
business school insider who detects the
limitations of the traditional syllabus.
According to Quelch, leadership is an area
that schools have not fully addressed. “The basic
technical training managers need is
more widespread. But leadership skills are in
short supply.
This could become a major
constraint on the speed with which multinational
companies can
expand,” he says.
Leadership is notoriously hard to teach, but
programs do have the capacity to provide a
grounding in non-business areas and personal
growth. “You want to produce graduates who will
be effective. To do this, they need to know
their own skills. Our job is not only to cram
finance
down their throats, but helps develop
them as people,” explains Leo Murray, director of
Cranfield
School of Management in the U.K.
Cranfield uses philosophy in its core, which
since 1997 has offered an evening lecture series
including both Aristotelian and present-day
thinking. Self-awareness is crucial at the school,
which will grant the theme even more space.
“These issues help people think,” states Murray.
The
better you understand yourself, goes the
logic, the better you can manage others. The Said
Business School (SBS) at Oxford University
champions a more integrated approach. John Kay,
SBS director, is keen to leverage the
intellectual might of the wider university. Access
to faculty
from other disciplines including
philosophy, politics and economics, he believes,
could give SBS
an edge over other school.
These are surely steps in the right direction. But
there is more. In future,
developing a gut
instinct for business may be as important as
understanding the figures. To create
an MBA to
meet the challenges of the 21st century business
schools will have to try harder, and
they know
it.
7. Which quality of today’s MBA is highly
valued?
[A] A thorough knowledge of business
functions.
[B] The ability to do case study.
[C] The capacity of manipulating numbers.
[D] Something other than technical training.
8. What is the main restriction on the
development of multinational companies?
[A]
Traditional syllable.
[B] Unawareness of
business schools.
[C] Lacking in leadership
skill training.
[D] Basic technical training.
9. According to Leo Murry, how can schools
provide more effective graduate?
[A] By
teaching them leadership.
[B] By knowing their
skills.
[C] By cramming down finance.
[D]
By developing them as individuals.
10.
Cranfield offers evening lecture series on
philosophy to
[A] teach philosophical
implications of finance theories.
[B] promote
the candidates’ leadership.
[C] test a more
integrated approach to MBA education.
[D]
compete with the Said Business School.
11.
According to the passage, the author believes that
[A] traditional MBA programs stress the
candidates’ working experience.
[B] technical
training alone is inadequate for today’s business
leaders.
[C] leadership can never be taught in
MBA programs.
[D] a gut instinct for business
is unreliable in decision-making.
Text C
Right-hand rings are the new
assertion of female freedom.
As soon as
journalists start writing about advertising
campaigns, you know the ads are
working.
In the United States right now, you can hardly
open a magazine without reading about the
“latest trend in jewellery” — the right-hand
diamond ring.
According to these news
items, economically independent women, like the
ones seen on Sex
and the City, are no longer
waiting for a man to buy them a rock for the ring
finger of their left
hand. Married or not,
they are buying their own diamonds, and wearing
them on the right hand as
a symbol of their
independence.
Sales of rings are indeed
up, but not all (and maybe none) of this should be
traced to a new
wave in feminist thinking.
In fact, the trend can be traced to
September 2003, when the giant De Beers diamond
company launched a massive advertising
campaign across the US called “Women of the World,
Raise Your Right Hand”.
According to
the ads, which appear in top-ten magazines such as
Vogue, wearing a diamond
on the right hand
means you are independent and free.
Obviously, the idea is to get well-paid women to
buy their own diamonds, something they
traditionally do not do. But in recent months
Sarah Jessica Parker, from Sex and the City, has
been
spotted with a monster-sized right-hand
ring, as has newly separated Halle Berry. Female
band
Destiny’s Child wrote a song about their
right-hand rings, with the lyrics: “I buy my own
diamonds, I buy my own rings. The rock I’m
rocking, I bought it for me.”
The idea of
using feminism to sell stuff to women is not new.
Before cigarette advertising
was banned,
Virginia Slims tried, through advertising, to link
smoking with female independence.
It worked:
more women took up the habit.
The De Beers
campaign is also working. In a recent magazine
article, writer Hermione Eyre
announced the
“beginning of a revolution” in the diamond trade,
saying: “(The ads) mark the
creation of the
Me-Ring, as brilliant and expensive as an
engagement ring, only symbolizing
independence, not alliance. It is a token of
love from you to yourself.”
But not
everybody agrees. Women of the world are putting
out their right hands, with credit
cards
attached. Maybe it proves only one thing: men
can’t tell these women what to do, but
marketers certainly can.
12. What is the
basic reason to increase the sales of diamond
rings?
[A] Feminism asserts that it’s female
freedom to wear right-hand rings.
[B]
Jewellery company uses the ad to trigger the new
trend.
[C] More well-paid women can afford
their own diamonds.
[D] Some pop actresses
lead the women to follow the trend.
13. Which
of the following statements is INCORRECT?
[A]
Wearing rings on right hand is related to female
independence.
[B] Jewellery companies promoted
their diamonds in top-ten magazines.
[C]
Advertisers make efforts to get traditional women
to buy their product.
[D] Many pop female
stars can serve as the spokeswomen for the trend.
14. By mentioning cigarette advertising, the
author intends to
[A] imply that
advertising can affect consumers profoundly.
[B] contrast the ads influence by jewellery
and cigarette ads.
[C] show that The De Beer
is as competitive t as Virginia Slims.
[D]
reveal that pop music fans are also subject to
smoking.
15. What’s the main point of the
passage?
[A] Right-hand rings are symbols of
female independence.
[B] Publications like
magazines can steer fashion.
[C] Marketers
use ads to exert a subtle influence on consumers.
[D] Pop entertainers play the leading role in
female consuming.
Text D
Titanic, the
largest vessel in the world, entered service in
1912. It was said that the builders
and owners
of Titanic claimed that she was “practically
unsinkable”. However, as soon as the
waves of
North Atlantic closed over the Titanic, its
disastrous destiny began. It sank on 15 April
1912, with the loss of the 1503 passengers and
crew. From then on, the myth began surrounding
her design, construction and trans-atlantic
voyage. Today, the Titanic disaster is a classic
tale, a
modern folk tale.
Though it sank,
the steel and coal from the Titanic have been
transformed into a new line of
luxury
wristwatches that claim to capture the essence of
the legendary ocean liner which sank in
watchmaker Romain Jerome SA billed its “Titanic-
DNA” collection as among the
most exclusive
pieces showcased this week at Baselworld, the
watch and jewellery industry’s
largest annual
trade fair.
“It is very luxurious and very
inaccessible,” said Yvan Arpa, chief executive of
the
three-year-old company that hopes the
limited edition watches will attract both
collectors and
luxury goods buyers. “So many
rich people buy incredibly complicated watches
without
understanding how they work, because
they want a story to tell,” he said. “To them we
offer a
story.” The North Atlantic wreck site
of the Titanic, which hit an iceberg and sank on
its first
voyage from the English port of
Southampton to New York, have been protected for
more than a
decade but many relics were taken
in early diving expeditions.
Romain Jerome
said it purchased a piece of the hull weighing
about 1.5 kg (3 pounds) that
was retrieved in
1991, but declined to identify the seller. The
metal has been certified as authentic
by the
Titanic’s builders Harland and Wolff. To make the
watches, which were offered for sale for
the
first time in Basel for between $$7,800 and
$$173,100, the Swiss company created an alloy using
the thick flat pieces from the Titanic with
steel being used in a Harland and Wolff duplicate
of the
vessel. The gold, platinum and steel
time pieces have black dial faces made of
lacquer(亮漆) paint
that includes coal recovered
from the remains of the Titanic wreck site,
offered for sale by the U.S.
company RMS
Titanic Inc.
Arpa said the combination of new
and old materials saturated the watches with a
sense of
renewal, instead of representing a
reminder of the 1,500 passengers who drowned when
the ocean
liner met her tragic end off the
coast of Newfoundland. “It is a message of hope,
of life stronger
than death, of rebirth,” he
said in an interview in Romain Jerome’s exposition
booth in Basel,
where more than 2,100
exhibitors are showing their latest wares amid a
boom for the luxury goods
sector. The company
will make 2,012 watches to coincide with the
centenary anniversary of the
Titanic’s sinking
in 2012.
Arpa also said the young watchmaker
would unveil a new series next year commemorating
another famous legend, but declined to
offer clues of what is to come. “For a new brand,
you have
to find something different to be
interesting,” he said. Asked if the next
collection would be based
on Scotland’s
legendary Loch Ness monster, he smiled and said:
“Ooh. Have you found it?”
16. The purpose of
paragraph one is
[A] to describe the luxury of
Titanic.
[B] to arouse reader’s interest in
the “unsinkable” vessel.
[C] to criticize the
builders and owners for their dishonesty.
[D]
to lead readers to the theme of the luxurious
watches.
17. According to paragraph 2, the
wristwatches
[A] are made out of fragments of
Titanic.
[B] are the most expensive pieces in
the exposition.
[C] have the essence of the
legendary Titanic.
[D] have some connection
with the sunk Titanic.
18. What does the
wristwatch serve as?
[A] A reminder of the
people died in the disaster.
[B] An indication
of hopefulness.
[C] A commemoration of the
centenary anniversary.
[D] A symbol of wealth
and status.
19. What can we learn from Arpa’s
words in the last paragraph?
[A] People have
already found what the next series would be.
[B] Scotland’s legendary Loch Ness monster is
an interesting legend.
[C] We can’t get any
clues about the new series from chief executive
Arpa.
[D] Romain Jerome was intending to base
the next collection on Loch Ness monster.
20.
From the passage, we can infer that
[A]
Titanic is the largest vessel in the world.
[B] The luxury wristwatches are of limited
number.
[C] Romain Jerome must make a fortune
from the watch.
[D] many relics of Titanic
were taken in early diving expeditions.
词汇难句
语境词汇
Text A
1. detachable
a.可拆卸的,可分离的
2. disembark vt.&vi.(从车等上面)下来;登录
3. maneuver n.行动;策略;阴谋vt.&vi..调动;演习;耍阴谋
4.
given n.注定要发生的事a.规定的prep.考虑到(某事物)
5. be all
for sth 完全赞成某事
6. hook vt.引„上钩:get hooked 对„上瘾
n.钩子
Text B
1. contrive vt.发明,设计;谋划;设法做到
2. detect vt.发现,发觉;查明
3. syllabus n.教学大纲
4. address vt.致力于„n.地址;演说
5.
notoriously ad.众所周知地;恶名昭彰地
6. leverage
vt.促使„改变
5. edge n.优势;刀刃;边缘v.挤进
6. gut
a.本能的n.肠子,内脏;[常pl.]胆量
Text C
1.
assertion n.断言,主张
2. be traced to 追溯到„
3.
launch v.发起,开办
4. separate v.夫妻分居;分开a.分开的,各自的
5. lyric n.歌词
6. stuff n.产品,商品;原料;东西
7. token n.象征
Text D
1. close
over 淹没,覆盖
2. showcase vt.陈列,使亮相n.玻璃陈列柜
3.
retrieve vt.复得,收回
4. authentic a.真实的,可信的
5. saturate vt.使充满,浸透
6. renewal n.更新,复活
难句突破
Text A
1. The older double-
chair-lifts and triple-chair-lifts are harder to
deal with because they don’t slow
down when
you get on.
【分析】复合句。because引导原因状语从句,此从句里又嵌套一个w
hen引导的时间状语
从句。
【译文】那些老式的两座和三座吊椅比较难对付,因为它们不会在你要坐上时减速。
2.
If you can “get down” the moment you feel yourself
losing your balance, you’ll probably crash
without experiencing injury.
【分析】复合句。句子主干是you’ll
crash。if引导条件状语从句,此从句里又嵌套一个the
moment引导的时间状语从句。
【译文】如果你能在感觉失去平衡的一刹那“降低”身体的重心,那你很可能只会摔倒而不
会受
伤。
Text B
1. The traditional MBA,
Harvard style, has remained largely unaltered
since the 1950s, and seeks
to provide a
thorough knowledge of business functions through
the case study — a feature
incidentally
borrowed from law school.
【分析】简单句。句子有两个并列的谓语has remained和seeks;Harvard
style是the traditional
MBA的同位语;feature是case
study的同位语;过去分词短语borrowed from law
school作
feature的后置定语。
【译文】自20世纪50年代起,传统的哈佛模
式的MBA课程大体上没有变化,这种MBA
教育试图通过个案研究的方式来提供商业运
作方面的全面知识。这点是偶然地从法学院借鉴
过来的。
2. Today, both
companies and schools are increasingly aware that
business is a human activity; it’s
ultimately
by and about people.
【分析】并列复合句。分号连接两个分句,前一个分句中有一个that引导的宾语从句。
【
译文】今天,学校和公司都越来越意识到商业是人类的活动,它最终要靠人类实现并围绕
人类展开的。
Text C
1. In fact, the trend can be
traced to September 2003, when the giant De Beers
diamond company
launched a massive advertising
campaign across the US called “Women of the World,
Raise Your
Right Hand”.
【分析】复合句。when引导非限制性定语从句修饰September 2003,called…
是过去分词
短语作定语,修饰campaign。
【译文】实际上这个新潮流2003年9月就出现了,当时行业巨头戴比尔(De
Beers)钻石公司
在全美发起一场盛大的广告宣传攻势,号召“全世界的女性,举起你的右手”。
2. But in recent months Sarah Jessica Parker,
from Sex and the City, has been spotted with a
monster-sized right-hand ring, as has newly
separated Halle Berry.
【分析】复合句。句子的主干是Sarah
Jessica Parker has been spotted with a
ring。as引导比较
状语从句,从句中主谓倒装,正常语序应为as newly
separated Halle Berry
has,其中has后
省略主句中相同部分been…ring。
【译文】但近几个月,人们
发现《欲望城市》的女主角萨拉·杰西卡·派克右手戴了一个特
大号钻戒,就像刚刚和丈夫分居的哈利·
贝瑞一样。
Text D
1. Though it sank, the
steel and coal from the Titanic have been
transformed into a new line of
luxury
wristwatches that claim to capture the essence of
the legendary ocean liner which sank in
1912.
【分析】复合句。though引导让步状语从句;主句中含有两个定语从句:that引导定语从句<
br>修饰wristwatches,which引导的定语从句修饰ocean liner。
【
译文】尽管它沉没了,来自泰坦尼克号的钢铁和煤炭却被制成了一系列崭新的豪华腕表,
该腕表宣称凝聚
了这艘1912年传奇客轮的精华。
2. The North Atlantic wreck
site of the Titanic, which hit an iceberg and sank
on its first voyage
from the English port of
Southampton to New York, have been protected for
more than a decade
but many relics were taken
in early diving expeditions.
【分析】并列复合句。but连接两个
并列分句;前一分句里包含一个which引导的定语从句
来修饰Titanic。
【译文】
在从英国南安普敦前往纽约的第一次航行中,泰坦尼克号触冰山沉没。十多年来,
人们对北大西洋上的泰
坦尼克号沉没地点采取了保护措施。不过此前一些探险者已经从沉船
上取走了不少遗物。
答疑解惑
Text A
【结构剖析】本文
是一篇信息传播型文章。作者主要为单板滑雪的初学者们提了些建议。一、
二段为文章的开头,主要为表
明作者的写作目的,以引出下文;三至九段则从不同的方面提
出了具体的建议;第十段结尾,作者再次提
醒初学者一定要给自己几天时间去适应。
【答案解析】
1.选[A]。推理判断题。根据题干关键词right after a snowstorm,将答
案定位于第三段。该段
倒数第二句谈到:“既然摔跤是不可避免的,那你是愿意摔在水泥地上还是羽绒被
上?”也
就是说,初学者容易摔跤,如果是刚下过雪,地面上的雪很软,摔起来就没有那么疼;由此可知,[A]正确。新鲜的雪不会让初学者感觉像摔在水泥地上,故[B]错误;[C]“初学者会
学得更快”文章未提及;[D]“那样的天气对初学者最好”说得太笼统,所以不选。
2.选[D]。
事实细节题。作者在第四段提到了几种吊车,其中他赞成初学者乘坐在上下车时
可以减速的高速可拆卸的
四座吊车,所以选[D]。由该段第三句可知,[A]、[C]所提到的吊
车不能减速,作者不推荐初学
者使用;由最后一句可知,[D]也是作者建议初学者远离的。
3.选[D]。事实细节题。文章在第五段第三句提到:Most broken bones
happen when
boarders…sticking their arms
out…;第六段倒数第二段又提到:… resisting the urge to stick out
your arms …,可见作者反复强调在滑雪时不能伸出胳膊去防止摔倒,因为这样往往会导致<
br>骨折,所以答案为[D]。[A]与第三段第二句的意思一致;[B]、[C]分别与第五段的第二句和<
br>最后一句意思相符,所以均不选。
4.选[C]。事实细节题。文章第七、八段提出:“„最好
还是把指导任务留给专业教练。朋友
可能„是个糟糕的教练„”;“如果你负担得起,就上个„滑雪板班
„”。根据以上细节内容
可知,[C]正确,而[B]错误。[A]“在鸭绒被上练习”、[D]“在水
泥地上练习”均是对第三段
信息的错误理解。
5.选[A]。语义理解题。该句话意为:„单
板滑雪是很快能被学会的,特别是和雪橇滑雪与
冲浪相比;可见学习单板滑雪要比学习雪橇滑雪以及冲浪
容易得多,花的时间也要少得多,
故选[A]。同时排除[B]、[D];文章并没有将雪橇滑雪和冲浪
作对比,故[C]也不选。
6.选[B]。观点态度题。本文涉及作者观点的内容在最后一段。原文说
,“„单板滑雪真是一
项很棒的运动,而且你会上瘾的„” 由此可见,作者对这项运动还是大加推崇的
,因此答
案选[B]。[A]“漠不关心的”、[C]“否定的”、[D]“客观的”均与原文意思不符
。
【全文翻译】
也许你所在的青年团队已经商讨过今年冬天组织大家到山上去进行一年一度
的滑雪之
旅。你迫不及待了…可是还有个小问题:你还从来没玩过滑雪板呢!
其实,没什么可
怕的。如果我们现在正并排坐在开往山里的巴士座位上,下面就是我要
告诉你的:
如果有可能
的话,要在雪比较松软的时候学习滑雪。我知道不能总在新鲜雪地上玩单板
滑雪,但是你要知道,在你学
习的第一个周末你会摔得一塌糊涂。[1]既然你注定是要摔的,
问题就变成了:你是想摔在水泥地上呢
还是摔在鸭绒被上?这有很大的区别,所以还是在暴
风雪刚过之后开始练习吧。
[2]要乘坐
高速可拆卸吊车。所有的大型雪场都有这种设备:高速可拆卸四座吊车,在
你坐上长凳之前它会减速缓行
。那些老式的两座和三座吊椅比较难对付,因为它们不会在你
要坐上时减速。到达山顶时,从高速可拆卸
吊车上下来也很容易,因为吊车会一路慢慢减速。
如果乘坐POMA式拖牵和丁字型滑雪吊车上山,你会
把自己搞得沮丧不已,所以也离它们
远点。
你还得搞到护腕和头盔,或求,或借,或偷。啊,
偷就免了吧,不过护腕可是单板滑雪
初学者们的标准配备。[3]大多数的骨折发生在滑
雪者试图伸出胳膊以避免摔跤时,而这种
举动经常损伤。当然了,你还得保护你的脑袋。
要学
会用正确的方式摔倒。由于摔跟头不可避免,所以要学会用正确的方式摔倒。当你
觉得自己开始失去平衡
了,就尽可能地降低重心——就像你打棒球时滑入二垒那样。让你的
身体吸收冲击力。[3]弯曲膝盖,
同时克制住伸出胳膊去防止摔倒的本能。如果你能在感觉
失去平衡的一刹那“降低”身体的重心,那你很
可能只会摔倒而不会受伤。
[4]要获得良好的指导。我很赞成朋友教朋友,不过有时候最好还是把指
导任务留给专
业教练。朋友可能自己滑得很棒,但却是个糟糕的教练,而且很多人无法指出你什么地方做
错了。
[4]如果你负担得起,就上个当地滑雪学校的滑雪板班。滑雪教学在最近几年里进步
了
很多。尽管有些人想自己摸索门道,但我还是建议最初的一两天上个课。
别灰心。你可以料
想到第一天肯定是最糟糕的一天。每个人初学时都会遇上困难,[5]
但好消息是单板滑雪是很快能被学
会的,特别是和雪橇滑雪与冲浪相比。第一天或者第二天
结束的时候你应该会感觉有很大的进步。 好了,现在你都知道了。[6]单板滑雪真是一项很棒的运动,而且你会上瘾的。只是一
定要给自己
几天时间去适应你的滑雪板切划出那些大拐弯!
Text B
【结构剖析】本文
是一篇信息传播型文章。文章前三段为分析论说段:首先指出了传统的
MBA教育存在的局限性,然后对
这些局限做了具体分析;文章最后一段为举例论证段:主
要以两所学校为例子,讲述他们在提高学员领导
能力和思想意识等方面所做的努力。
【答案解析】
7. 选[D]。事实细节题。第一段第
二句谈到,传统的MBA模式试图通过“个案研究”来提
供“商业运作方面的知识”;接着又在该段末尾
说,然而商业不仅是“操控数字”,当今的学
校和公司都越来越意识到商业是人类的活动,它最终要靠人
类实现并围绕人类展开。综上所
述,当今受到高度重视不再是专业的技术训练,故[D]正确,同时排除
[A]、[B]、[C]。
8.
选[C]。事实细节题。由题干关键词restriction和multinational compani
es,将信息定位于
第二段末。该句明确提到“这可能会成为制约跨国公司发展速度的主要因素”,因此
解答本
题的关键是弄清“这”所指代的对象。由其前一句“经理们需要更广泛的基础技能培训,但
领导技能的培训供应不足”可知,本题答案为[C],同时看出[D]是对该句信息的错误理解;
[A
]、[B]在该段都有提到,但不是主要的制约因素,不符题意。
9.
选[D]。事实细节题。由题干关键词provide more effective
graduate,将信息定位于第三段
四、五句To do
this…;由此可知[D]是第五句中help develop them as
people的同义转述,故
正确。第三段首句提到“传授领导能力是很难的事”,且它不是Leo
Murry 的观点,故[A]
不选;[B]的干扰性极大,但原文提到的是要让学生了解自己的技能,
而不是学校去了解,
故该项也不正确;[C]与该段第五句的意思相反。
10. 选[B]。
事实细节题。第四段提到,该学院提供的哲学系列的讲座有助于人们去思考,
如果你越能更透彻地理解自
我,你越能更好地去管理别人。由此可见,该课程是为了培养提
高毕业生的领导能力,故[B]正确。[
A]“教授金融理论的哲学含义”是对原文信息的胡乱猜
测;[B]“测试MBA教育的一种更复杂的方
法”、[D]“与赛德学院竞争”文中均未提及。
11. 选[B]。推理判断题。第一段提到,商业
不仅仅是操控数字或搜寻对问题的理性回答„越
来越意识到商业是人类的活动,它最终要靠人类实现并围
绕人类展开的„由此可知,选项[B]
“专门技术训练对当今的领导人来说是远远不够的”正确。选项[
A]原文未提及;第三段第
一句说“Leadership is notoriously hard
to teach, but…”即可排除[C];文中最后一段肯定了直
觉(gut
instinct)的重要性,故排除[D]。
【全文翻译】
工商管理硕士学位(MBA)
,知名度最高的商学院头衔,是通向综合管理的必由之路。自
20世纪50年代起,传统的哈佛模式的M
BA课程大体上没有变化,[7]这种MBA教育试图
通过个案研究的方式来提供商业运作方面的全面知
识。这点是偶然地从法学院借鉴过来的。
与法学院模式相似的是,研究生管理项目训练学生用独特的方式
思考问题,最终教这群未来
的商业领导人如何快速分析问题并设计出简明的解决方案。[7][11]然
而,商业不仅仅是操控
数字或搜寻对问题的理性回答。今天,学校和公司都越来越意识到商业是人类的活
动,它最
终要靠人类实现并围绕人类展开。
约翰·奎尔奇是商学院的内部人士,他发现了传统
教学大纲的局限性。奎尔奇认为,在
商学院教育中领导能力的培养还未得到足够的重视,[8]他说,“
经理们需要更广泛的基础技
能培训,但领导技能的培训供应不足。这可能会成为制约跨国公司发展速度的
主要因素。”
总所周知,传授领导能力是一件很难的事,但这些项目的确能为非商业领域和个人成长<
br>打下基础。英国科兰菲尔德管理学院的主任里奥·马雷解释说,[9]“要想培养出有高效率
的毕
业生,他们需要了解自己的技能,但我们所要做的不仅是要给他们灌输有关金融的东西,
而且要帮助他们
发展自我。”
[10]自1997年起,科兰菲尔德管理学院就开始以哲学为核心内容提供晚间系列讲
座,
讲座内容既包括亚里士多德学院派思想也包括现今的思想。在这个学院里自我意识很重要,
这将赋予哲学主题更大的空间。[10]马雷说:“这些问题有助于人们去思考。”正如哲学上说
的,如
果你能更透彻地理解自我,你就越是能更好地去管理别人。牛津大学的赛德学院(SBS)
支持综合性更
强的方法。赛德学院的主任约翰·凯致力于开发利用牛津大学作为智力资源优
势。他相信,包括从事哲学
、政治、经济在内的其他学科的教师会使赛德学院比其他学校更
有竞争优势。这当然是在朝正确方向前进
,但仍需继续向前发展。在未来,培养商业方面的
直觉与理解数字同等重要,要想培养能够迎接21世纪
挑战的MBA,商学院还需更加努力。
对此他们都很清楚。
Text C
【结构剖析】本文是一篇现象解释型文章。前三段阐明现象:女性右手戴戒指流行起来;第
四段至八九
段,分析了产生这种现象的原因;最后两段总结全文:商家广告的巨大影响是右
手戴戒指流行起来的根本
原因。
【答案解析】
12. 选[B]。推理判断题。通观全文,主要是说广告对女性消费
者的影响。第五段就否定了
女性解放思潮是销售上升的原因,故不选[A];紧接着下一段就说到戴比尔
公司的广告掀起
了这一右手戴戒指的新潮流,综合可知应选[B]。而由第八段第一句话可知[C]不是
促使妇女
买钻戒的根本原因,只是广告宣传的目的;文章举女明星们的例子只是为了说明她们也受了广告的影响,随了右手戴戒指的潮流,故[D]不是销售增加的根本原因。
13. 选[C]。事
实细节题。由文章第四段末和第七段末可知[A]表述正确。由第七段段首可以
推断出[B]“珠宝公司
在十大顶尖杂志上推销他们的钻石”正确;联系第七段和第八段第一
句可知:广告宣传右手戴戒指意味着
独立和自由,其目的是为了让收入颇丰的女性买以前他
们根本不买的戒指,文章并未提到广告是想让“传
统的女性”买戒指,故[C]是对原文信息
的错误理解,故为本题答案。第八段第二、三句举了一些女明
星也在右手带戒指的例子,说
明[D]正确。
14. 选[A]。事实细节题。文章第九段举
香烟广告的例子,并在该段最后一句谈到:广告起
了作用,更多的女性抽起了香烟。由此可知,举例主要
是为了说明广告对女性消费者的影响。
选项[A]符合题意。[B]、[C]对举例的目
的没有搞清。[D]文章没有提及。
15. 选[C]。主旨大意题。全文最后一句话揭示了主旨。原
文提到,这可能只证明一件事:
男人不能指使女性干什么,市场营销人员却一定可以。由此可见本文主要
说明市场营销人员
用广告给消费者带来的影响力,因此,[C]正确。而[A]“右手戴戒指是女性独立
的象征”、
[B]“像杂志一样的刊物能引领时尚”、[D]“流行艺人在女性消费方面起着带头作用”
都不
能很好地概括全文。
【全文翻译】
右手戴戒指是女性自由的新主张。
只要记者们开始对某一宣传广告评头论足,你就可以知道,这些广告已经奏效。
目前在美国,你翻开任何一本杂志,都会看到珠宝的最新流行趋势——右手戴钻戒的广
告。
这些广告认为,经济上独立的女性就像是电视剧《欲望城市》中的女主角,不再等男人
为她们买一枚戴在
左手上的钻戒。不论结婚与否,她们都自己买钻戒,并且戴在右手上以示
独立。
[12]戒指的销量的确上升了,但这不能完全归因于(也许根本不能归因于)新一轮的女
权主义思潮。
实际上,这个新潮流2003年9月就出现了,[12]当时行业巨头戴比尔(De
Beers)钻石
公司在全美发起一场盛大的广告宣传攻势,号召“世界的女性,举起你的右手”。
[13]这一广告刊登在包括《时尚》在内的十大顶尖杂志上。它认为右手戴钻戒就意味着你是自由独立的。
[12][13]显然,其目的是要让那些收入颇丰的女性自己买钻戒
,这种东西她们原来根本
不买。但近几个月,人们发现《欲望城市》的女主角萨拉·杰西卡右手戴了一个
特大号钻戒,
像刚刚和丈夫分居的哈利·贝瑞一样。“命运之子”女子演唱组还写了一首关于她们右手戴
戒指的歌,其中唱道:“我给自己买钻石,我给自己买戒指。我在晃动我的钻石,我为自己
买的
。”
这种利用女权主义向女性促销产品的立意并不新鲜。[14]在香烟广告被禁止以前,斯
丽
姆丝就试图通过广告把吸烟和女性独立联系起来。这一招果然见效,更多女性都开始抽起了
香
烟。
戴比尔公司的宣传也奏效了,作家Hermione Eyre
在最近一期杂志上称这是“一场钻石
业革命的开始 ”。他写道:这一广告标志着“自我戒指”的诞生,
它像订婚戒指一样璀璨、
昂贵,但却象征着独立,而非联姻。它是自己爱自己的象征。”
但不是所有的人都同意他的看法。全世界的妇女们正伸出她们握有信用卡的右手。[15]
这可能只证明
一件事:男人不能指使女性干什么,市场营销人员却一定可以。
Text D
【结构剖析】本文是一篇信息传播型文章。第一段以“泰坦尼克号”沉没的事件引入文章的
话题
;第二至五段为文章的主体,主要介绍了Romain
Jerome将泰坦尼克号的残骸制成豪华
手表的事情;文章结尾提到,Romain
Jerome未来将推出新系列的手表来纪念另一个著名的
传奇。
【答案解析】
16. 选[D]。推理判断题。文章首段谈到了泰坦尼克是“世界上最大的油轮”,她的建造者和修建者曾宣称她“不可沉没”,但在第一次航行时就沉入了海底;从那以后泰坦尼克的传奇
就成了“
经典的故事”,也是“现代的民间故事”。由此可见,作者大量的铺垫,只是为了引
出下
文将要谈到的、与泰坦尼克有关的luxurious watches,而不单是让读者对泰坦尼克本身
感兴趣。故[D]才是第一段的最终目的;[A]、[B]、[C]都太肤浅。
17. 选[D]。
事实细节题。第二段首句谈到,泰坦尼克的钢铁和煤炭被制成了腕表,其中的
transform…in
to和该段最后一句提到的Titanic-
DNA告诉我们,腕表里只是“含有”泰坦尼
克的钢铁和煤炭碎片,故不能用made out of(
由„制成),[A]错误;第二段并未谈到腕表的
价格,只在最后一句谈到腕表公司认为他们的表一定能
跻身the most exclusive(最高级的)
展品之列,故[B]也不正确;[C]的内容
也是该公司所宣称的,不能成为事实,故也错误。腕
表用到了泰坦尼克的碎片,联系了它的传奇故事,所
以 [D]为本题答案。
18. 选[B]。事实细节题。文章第五段首句说,腕表并不是对泰坦尼克
号上死难者的纪,故[A]
与文意相反;第二句谈到,Arpa在一次采访中说:“(腕表)传达的讯息
是希望„” 因此,
[B]正确。该段最后一句可知,即将生产出来“2012只腕表”是百年的纪念
,故[C]与题干不
符;[D]“是财富和身份的象征”文章未提及。
19. 选[C]。推
理判断题。文章最后提到了Arpa的两句话,其中当被问到新的系列收藏品是
否基于苏格兰的怪兽的传
说时,他笑着说:“噢,你已经知道了?”;联系该段首句but后的
句子可以看出,Arpa那样回答
的目的其实就是不想透露有关公司下一系列手表的信息,故
[C]正确。[A]、[D]均是对“你已经
知道了?”的肤浅理解;[B]“苏格兰的Loch
Ness怪兽
传说很有趣”表面上看是结合了Arpa的两句话,但实质上属于推断过度,故也不选。
20. 选[B]。推理判断题。由首段首句、第三段尾句可知[A]、[D]均为原文提到的事实,不
是
推断,故不合题意;第三段首句曾提到,Romain Jerome公司希望借“这款限量版的手表
”
获得手表收藏家和奢侈品爱好者的关注;由此推出该款豪华手表是有限的,故[C]正确。[C]“Romain Jerome公司一定会因手表赚大钱”说法太绝对,且在文章中没有任何相关信息。
【全文翻译】
世界上最大的豪华客轮泰坦尼克号,在1912年进行了它的第一次航行。据说
泰坦尼克
号的建造者和所有者曾宣称这艘轮船是“不可沉没的”。但是,当北大西洋上的波浪淹没这艘轮船时,它的悲惨命运就开始了。这艘船于1912年4月15日沉没,1503名乘客和船员
丧
生。从那一刻起,有关它的设计、构造以及跨越大西洋之旅的传说就开始了。今天,泰坦
尼克号的灾难成
了一个经典的故事,一个现代的民间故事。
[17]尽管它沉没了,来自泰坦尼克号的钢铁和煤炭却被
制成了一系列崭新的豪华腕表,
该腕表宣称凝聚了这艘1912年传奇客轮的精华。日内瓦钟表制造商
Romain Jerome SA 公
司宣称,[17]他们的“泰坦尼克号DNA” 系列腕表足可
以于本周在巴塞尔跻身最高级展品
之列。巴塞尔钟表首饰展是钟表珠宝行业最豪华的最盛大的年度交易会
。
公司首席执行官伊凡阿尔帕说“它非常豪华非常难得。”[20]这家公司只有三年历史,
希望凭借这种限量版的手表赢取手表收藏者以及奢侈品买家的关注。“有那么多的富人去买
复杂得让人
不敢相信的手表,买的时候连表的功能都没有搞明白,原因就是他们想有点可以
说道的东西。”阿尔帕说
“我们为他们准备了这种东西”。在从英国南安普敦前往纽约的首次
航行中,泰坦尼克号触冰山沉没。十
多年来,人们对北大西洋上的泰坦尼克号沉没地点采取
了保护措施。不过此前一些探险者已经从沉船上取
走了不少遗物。
Romain Ierome 公司说自己买了一块重约1.5公斤的船体残片,是1
991年打捞上来的,
但却拒绝透露卖主的身份。这块金属已经通过了泰坦尼克号制造商哈罗德与沃尔夫
造船厂的
鉴定。为了制造这一系列首次公开销售时价格在7800至173100美元之间的手表,这家
瑞士
公司用泰坦尼克号残片以及哈罗德与沃尔夫船厂制造泰坦尼克号的复制品时所用的钢铁制
造
了一种合金。这款以黄金,白金和钢铁为材质的手表有着黑色的表盘,表盘上的黑漆当中
有从沉船地点的
残骸堆里打捞上来的煤炭,发售这些煤炭的则是美国的RMS泰坦尼克公司。
阿尔帕说,新旧材料的组
合为手表注入了新生的感觉,[18]因此它并不是对泰坦尼克号
1500名乘客——当
轮船在纽芬兰的海滨走到悲剧终点时落水身亡的人——的纪念。“它传达
的讯息是希望,是生命比死亡坚
强,是新生”, 在一次巴塞尔举办的Romain Jerome公司展
览上,阿尔帕接受采访时说。
在那里,逾2100名参展商向奢侈品经营专柜展示他们最新的
货款。该公司还将生产2012块手表,
因为2012 年是泰坦尼克号沉没的百年纪念。
阿帕尔同时还指出,手表制造商将在来年推出新一系
列的手表来纪念另一个著名的传
奇,[19]不过他并没有提供更多的线索。“对于一个新的品牌,你一
定要发现它与众不同的
令人感兴趣之处。”当被问到新的系列收藏品是否基于苏格兰的Loch
Ness 怪兽的传说时,
他笑着说:“噢,你已经知道了?”。