雅思大作文范文：媒体和文化
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雅思大作文范文：媒体和文化
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范文
As
international media companies expand across the
world, the
growing popularity and uniformity
of some media programs (such as TV
shows,
movies, fashion shows) is causing worldwide
concern. Many
people have strong views toward
this trend. In my opinion, international
media
is closely linked to cultural globalization and
cultural
homogeneity.
The dominance of
international media is a sign of Western cultural
imperialism and has the potential to thwart
cultural diversity. It is not a
secret that
international media is owned and operated by a
handful of
giant corporations, such as Time
Warner. They control large sectors of
the
media market and place national media companies at
risk. The
contraction in the number of media
owners will cause a proportional
reduction, in
the variety of programs broadcasted. For example,
painting,
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music and
movies accessible in the media have a small number
of genres,
imposing restraints on one's
knowledge of artworks of different cultural
backgrounds.
In addition to seizing
control over those creative industries, global
entertainment companies affect cultural
diversity by reshaping the
perceptions,
beliefs and norms of ordinary citizens in
different countries.
Most of the cultural
values and ideals promoted by the leading
mainstream media are of American origin.
American culture values
individuality,
maximization of one's benefits and material
wealth, rather
than communal life and family
solidarity, the values and norms
previously
treasured in
Asian people now imitate American
people, causing the alteration of
their
perceptions of family. This radical change can be
attributed to
those movies and TV programs
that portray the success of American
individuals or corporations.
The loss of
media diversity is also responsible for people's
narrow
sense of ways of life. The ruling class
of many countries speaks English,
favors
Western food, wears Western-style jackets and even
prefers
Western weddings. Young people are
captivated by American basketball
and some
even daubing the names of NBA stars on their
school
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sweatsuits.
All these transformations in life are the result
of the
audience's exposure to Hollywood
movies, TV shows and sports reports.
The loss
of media diversity will lead to degradation of
culture and to a
minimization of cultural
diversity. It is a worrying trend, as people need
cultural diversity to preserve and pass on
their valuable heritage to
future generations,
including lifestyle.
As shown above,
international media, controlled by a handful of
transnational media corporations, is exporting
Western culture
worldwide and putting many
indigenous cultures at the risk of extinction.
The uniformity of media programs has led to
that of artworks, norms and
ways of life
wherever international media goes.
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