Review of Intercultural Leadership and Communication in Glob

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Review of Intercultural Leadership and Communication in Global Business
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Abstract
The dynamics of globalization mean we face a reality wherein leaders are called upon to
communicate effectively in cultural situations unfamiliar to them. This situation brings
new challenges for communication and leadership educators. This article is about
business leadership in globalization. It helps us to identify diversity in practical business,
how to avoid the problems which are caused by intercultural behaviors and how to
leverage the power of diversity for competitive advantage. More and more, leadership is
a mutual undertaking; one that calls for interweaving skills and traits that are both
personal and professional. This embraces the ability to foresee positive change, convey
mission and direction, call forth motivation and cooperation, respect diversity and
different perspectives, and promote both individuality and unity.
Keywords: intercultural, leadership, globalization, diversity, conflict, communication












Review of Intercultural Leadership and Communication in Global Business

Perhaps nothing has had a more profound effect on human communication and
hence leadership in the past half century than the movement of people around the globe
and the growing diversity of world society. Globalization is the mantra that seems to be
driving much that is new in higher education today. It has its roots in the “global
economy” and seems most relevant to the business disciplines, but there is a subtext to
globalization that resonates throughout all our institutions, and that is diversity (Caputo,
2011).
Key findings
Leadership
Whether due to the need to gain distribution in a foreign environment, to gain
lower cost production through scale, or to find the way through the regulatory
environment of foreign countries; the skill to build associations and business partnerships
is an answer to successful business leadership in new markets.

Inexorably, this requires
regular communication and a lot of travel.
Diversity
“Diversity represents a company’s fundamental attitude that it not only respects
and values the individuality of its employees but also understands how to tap the
potentially significant contributions inherent in diversity.”


Feedback
Feedback is a method to let people understand how successful they are in what
they are trying to achieve, or how they influence you. It offers a way for people to learn
how they affect the world around them, and it helps us to become more effective.
How you give feedback is as vital as how you accept it, because it can be
experienced in a very negative way.
Conflicts
Conflict is a mental andor physical disagreement in which people’s values or
needs are in opposition to each other or they think that they are opposed.
Conflict is inevitable, natural, and even healthy! What is unhealthy is unresolved
conflict allowed to fester and become a sore in the side of an otherwise productive team.
Mobbing
Ridiculing, ignoring, threats, and reducing earnings are all forms of mobbing.
In EU countries, mobbing is ranked as the fourth most frequent risk in the
workplace, and in the US and UK, one in every eight workers is subjected to mobbing.
The person who is the target of the mobbing is left without help, without
protection and alone in the workplace. Individuals who are exposed to psychological
abuse experience physiological, psychological and social problems that are related to
high levels of stress and anxiety.
Mobbing behaviors in the workplace have to be defined, and suitable policies, and
procedures need to be developed and shared with all employees to thwart the growth of
these behaviors.


Globalization
There is not one map of the world, but several maps, each of which reveals a
distinct story. There are geographic maps, that show land mass; maps that show the
populations of each country; and maps that show relative GDPs (which show that wealth
is not synonymous with population).
Cross- Cultural Communication
The study of cross- cultural communication was formerly found within businesses
and the government both seeking to expand globally. Communication underlies the
effectiveness of coordinating exchange activities, budding strong relationships, which
results in enhanced performance.
Behavioral competence refers to an individual’s elasticity and inventiveness in
reaction encounters. A manager’s behavioral competencies allow himher to connect in
significant interactions with those of many cultures.
A culturally-fluent approach to conflict means working overtime to understand
these and other ways communication varies across cultures, and applying these
understandings in order to enhance relationships across differences.
Leveraging the Power of Diversity for Competitive Advantage
The cooperation of cultures, ideas and different perceptions is now judged an
organizational asset-bringing onward greater creativity and innovation-with the
consequence that many companies are more and more focusing on corporate diversity
schemes to enhance organizational performance.
Diversity programs help to guarantee the creation, management, valuing and
leveraging of a diverse workforce that will lead to organizational effectiveness and


continuous competitiveness. HR professionals from companies on Fortune’s list of Top
100 Companies to Work For state that diversity initiatives grant organizations with a
competitive advantage by positive improvements in corporate culture, employee morale,
retention and recruitment. Participation in diversity councils is suggested as a
development path for senior leadership.
Organizations want a wider choice of leadership skills, work styles, point of view
and expertise, as well as improved representation of women and minorities among board
directors. The term “diversity” has classically referred to women and minorities. Today,
however, employers are starting to formally recognize other employees as well (e.g.,
ethnic groups, people with disabilities and self-identified gay, lesbian and bisexual
persons).
Leadership in the Global Environment
Leadership involves painting a vision of where you want to go, instituting
priorities for getting there, building the right team, aligning the organization, and holding
people accountable for results. It also needs an ability to communicate effectively so that
everyone is on the same page. In addition, effective leaders induce cultures where
mistakes are acceptable.
The leaders of today’s organizations and businesses require to be skilled at
managing people of different cultures. They need to be talented to grasp the spirit of each
culture quickly, because culture is so important in determining customer or employee
behavior. Whether for job effectiveness, career development, or for personal growth, it is
no longer enough for professionals to be culturally “aware” that differences exist. They


must develop their own set of behavioral competencies allowing them to take suitable
actions in a different cultural context.
Evaluation
This article analyzed both globalization and intercultural communication
comprehensively, emphasized the importance of intercultural knowledge. It elaborated on
what cross-cultural communication is and why it is so important to business.
Communication competence may fluctuate by cultural distance, frequency, and
usefulness of past interactions, the level of global experience of a manager, as well as the
learning milieu of the organization. But this article didn’t tell us how to practice and how
the successful leaders do in real life.
The terms feedback, conflicts and mobbing are good points in this article. If we
could master the method of feedback and handling conflicts, the communication would
be enhanced. And if we could control mobbing, the leadership would be great, the
managements’ behavior would be developed.
As global business is mentioned in this article, there should not be only leadership,
but also marketing and public relations.
Further Investigation
If it is possible, case studies among different countries could enhance the theory
and give more practical methods. Such as, successful cases and unsuccessful cases, ways
to blend in specific culture, new cultures in international companies which are neither the
culture of host country nor the culture of country where the head office is situated.
The article also mentioned “Soft power is far more effective.” So case studies
about “win the confidence of followers in intercultural milieu” would be great.

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