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[南开大学]《电子商务英语》19秋期末考核(答案参考)
辛亥革命影评-发廊活动
【奥鹏】-[南开大学]《电子商务英语》19秋期末考核
试卷总分:100
得分:100
第1题,Firewalls typically run monitoring
() to detect and thwart external attacks
on
the site, and are needed to protect internal
corporate networks.
A、software
B、hardware
C、operation system
D、internet
正确答案:A
第2题,The Web is a large system of （）
that offers many kinds of information to
anyone on the Internet or to a lesser extent
on an inter-intra-network.
A、Http
B、telnet
C、servers
D、modems
正确答案:C
第3题,( ) are market-makers: they bring buyers
and sellers together and facilitate
transactions.
A、brokers
B、enterpriser
C、human resources departments
D、enterprise
leaders
正确答案:A
第4题,The new
logistics strategy requires the support of the
relevant ( ),for
computer provides brand new
manners to process the traditional task.
A、firewall
B、logistic software
C、ERP
D、supply-chain
正确答案:B
第5题,()is a point of entry to the web, usually
a search engine that includes
diversified
content or services.
A、portal
B、classifieds
C、paid placement
D、contextual advertising
正确答案:A
第6题,•Members of Internet-based
supply chains will need to evaluate their security
needs and employ ()and other electronic
security tools to protect confidential data.
A、patents
B、passwords
C、telnet
D、encryption technologies
正确答案:D
第7题,()is the flow of intermediate goods and
services from one business to another.
A、EDI
B、the supply chain
C、EC
D、TPN
正确答案:B
第8题,•Regardless of their
basic purposes ― B2C or B2B ― virtually all EC
sites
rest on the same (), communication
protocols, Web standards and security systems.
A、informaiton
B、patent
C、network
structure
D、contract
正确答案:C
第9题,E-commerce was first developed in the ()
A、1960s
B、1970s
C、1980s
D、1990s
正确答案:A
第10题,() is the financial
institution that establishes an account with a
merchant
and processes payment card
authorizations and payments.
A、SET
B、Electronic Wallet
C、An acquirer
D、A
payment gateway
正确答案:C
第11题,The supply chain is the flow of () and
services from one business to another.
A、money
B、intermediate goods
C、EC
D、TPN
正确答案:B
第12题,EC set a high
demands on the responsiveness, flexibility,
visibility,and
optimization of().
A、sales
activity
B、tractions
C、security system
D、logistics service
正确答案:D
第13题,() is a key factor in successfully moving
products through the supply chain.
A、Information management
B、information
opening
C、information sharing
D、information flowing
E、none of them
正确答案:A
第14题,On the Internet, a
() is a site that consists of links to other
websites.
A、password
B、system
C、portal
D、strategy
正确答案:C
第15题,TPN
refers to()
A、Trading Process Network Post
B、Trading Price Network Post
C、Trading
Price Net Position
D、Trading Process Nigation
Post
正确答案:D
第16题,In
considering the underlying infrastructure, it is
important to keep in mind
that () is not the
real key.
A、technologys
B、service
C、sales
D、marketing
正确答案:A
第17题,To B2B EC, the focus of vendors'
competition has been turned from the products
to ().
A、profit
B、service
C、low-
cost
D、efficiency
正确答案:B
第18题,Manufacturer model is also called ()
A、a direct model
B、e-tailer
C、catalog
merchant
D、Bit vendor
正确答案:A
第19题,Firewalls appear primarily in two
flavors: application level gateways and
()
A、intranet
B、extranet
C、software
D、proxy servers
正确答案:D
第20题,A search engine reads its () of sites and
site information around the world
for
particular items searched on by users.
A、webpage
B、database
C、attachment
D、password
正确答案:B
第21题,EC creates the customized new
business model and set a high demands on the
() of logistics service
A、responsiveness
B、flexibility
C、visibility
D、optimization
正确答案:A,B,C,D
第22题,Data about () and their () are valuable,
especially when that information
is carefully
analyzed and used to target marketing campaigns.
A、consumers
B、market situation
C、consumption habits
D、buyers
正确答案:A,C
第23题,Members of Internet-based
supply chains will need to evaluate their （） and
employ （） and other electronic security tools
to protect confidential data.
A、security needs
B、encryption technologies
C、patent
D、firework
正确答案:A,B
第24题,all
EC sites rest on the same().
A、network
structure
B、communication protocols
C、Web
standards
D、security systems
正确答案:A,B,C,D
第25题,EC can be prosperous because
of()
A、wide use of computer
B、maturity and
wide adoption of Internet
C、popularity of
credit cards
D、secure transaction agreement
正确答案:A,B,C,D
第26题,If you need to
access information and know where it is on the
Web, you only
need to enter the entire
www address into your browser’s Uniform Resource
Locator
(URL) field.
A、错误
B、正确
正确答案:B
第27题,From a web marketing
standpoint, one of the difficulties you face when
you
offer a number of products aimed at
different groups is to facilitate the feedback
speed to visitors quickly and move them to
their own sections.
A、错误
B、正确
正确答案:A
第28题,When dreaming up ideas for your
e-business, keep in mind that everything sells
well over the web.
A、错误
B、正确
正确答案:A
第29题,Brokerage models
include marketplace exchange, content-targeted
advertising,
bounty broker and.
information exchange agency.
A、错误
B、正确
正确答案:A
第30题,GPRS can not charge
the user per data bit of information sent and
received.
A、错误
B、正确
正确答案:A
第31题,Mobile commerce is any transaction,
involving the transfer of partnership
or
rights to use goods and services
A、错误
B、正确
正确答案:A
第32题,Metamediary model
can facilitate transactions between buyer and
sellers, and
it get involved in the actual
exchange of goods or services between the parties.
A、错误
B、正确
正确答案:A
第33题,To participate in an EDI network, each
member must maintain an EDI translator
to
convert information to and from its computer
language into the common EDI language.
A、错误
B、正确
正确答案:B
第34题,Despite
their limitation, however, these systems may
eliminate---or
significantly reduce---the
costs that companies face when using privately
owned
electronic networks, making it difficult
for smaller companies to afford EDI.
A、错误
B、正确
正确答案:A
第35题,Two levels
of network policy directly influence the sales,
installation and
use of a firewall system.
A、错误
B、正确
正确答案:B
第36题,What are the major benefits of B2B?
正确答案:
第37题,What are the
industries affected by M-Commerce?
正确答案:
第38题,短语翻译（英译汉）：online tracking
正确答案:
第39题,短语翻译（英译汉）：banner ads
正确答案:
第40题,短语翻译（英译汉）：joint ventures
正确答案:
第41题,短语翻译（英译汉）：direct marketing:
正确答案:
第42题,短语翻译（英译汉）：electronic media
正确答案:
第43题,短语翻译（英译汉）：
intellectual property:
正确答案:
第44题,短语翻译（英译汉）：the popularity of credit cards
正确答案:
第45题,短语翻译（英译汉）：target
marketing campaigns
正确答案:
第46题,短语翻译（英译汉）：multiple-language versions
正确答案:
第47题,短语翻译（英译汉）：mirror
sites
正确答案: