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CONTENT
PARTS OF ALL OF US
THE STORY BEHIND THE STORY
A GATHERING: CHICAGO
THE STORY OF WHO MOVED MY CHEESE?
Having Cheese Makes You Happy
The More Important Your Cheese Is To You The More You Want To Hold Onto It
If You Do Not Change, You Can Become Extinct
What would you do if you weren't afraid?
Smell Your Cheese Often So You Know When It Is Getting Old
Movement In A New Direction Helps You Find A New Cheese.
When You Move Beyond You Fear, You Feel Free.
Imagining Myself Enjoying The Cheese, Even Before I Find It, Lead Me To It.
The quick you let go of old cheese, the sooner you find new cheese.
It Is Safer To Search In The Maze Than Remain In A Cheseless Station.
Old Beliefs Do Not Lead You To The New Cheese.
When You See That You Can Find New Cheese, You Change Course.
Noticing Small Change Early Helps Adapt To Bigger Change That Are To Come.
The Handwriting On The Wall
Move With the Cheese and enjoy it!
A DISCUSSION: LATER THAT SAME DAY
ABOUT THE AUTHOR
·ABOUT THIS BOOK
PARTS OF ALL OF US
The Simple and The Complex
The four imaginary characters depicted in this story --
the mice:
the little people:
are intended to represent the simple and the complex parts of ourselves, regardless of our age, gender,
race, or nationality.
Sometimes we may act like Sniff
Who sniffs out change early, or Scurry
Who scurries into action, or Hem
Who denies and resists change as he fears it will lead to something worse, or Haw
Who learns to adapt in time when he sees changing leads to something better!
Whatever parts of us we choose to use, we all share something in common:a need to find our way in the
maze and succeed in changing times.
CONTENTNEXT
The Story Behind the Story by Kenneth Blanchard, Ph.D.
I am thrilled to be telling you
the book has now been written, and is available for all of us to read, enjoy and share with others.
This is something I've wanted to see happen ever since I first heard Spencer Johnson tell his great

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I remember thinking then how good the story was and how helpful it would be to me from that moment
on.
Moved My Cheese? is a story about change that takes place in a Maze where four amusing
characters look for
job, a relationship, money, a big house, freedom, health, recognition, spiritual peace, or even an activity
like jogging or golf.
Each of us has our own idea of what Cheese is, and we pursue it because we believe it makes us happy.
If we get it, we often become attached to it. And if we lose it, or it's taken away, it can be traumatic.
The in the story represents where you spend time looking for what you want. It can be the
organization you work in, the community you live in, or the relationships you have in your life.
I tell the Cheese story that you are about to read in my talks around the world, and often hear later from
people about what a difference it has made to them.
Believe it or not, this little story has been credited with saving careers, marriages and lives!
One of the many real-life examples comes from Charlie Jones; a well-respected broadcaster for NBC-TY
who revealed that hearing the story of Moved My Cheese? saved his career. His job as a
broadcaster is unique, but the principles he learned can be used by anyone.
Here's what happened: Charlie had worked hard and had done a great job of broadcasting Track and
Field events at an earlier Olympic Games, so he was surprised and upset when his boss told him he'd
been removed from these showcase events for the next Olympics and assigned to Swimming and Diving.
Not knowing these sports as well, he was frustrated. He felt unappreciated and he became angry. He
said he felt it wasn't fair! His anger began to affect everything he did.
Then, he heard the story of
After that he said he laughed at himself and changed his attitude. He realized his boss had just
his CheeseSo he adapted. He learned the two new sports and, in the process, found that doing
something new made him feel young.
It wasn't long before his boss recognized his new attitude and energy, and he soon got better
assignments. He went on to enjoy more success than ever and was later inducted into Pro Football's Hall
of Fame -- Broadcasters' Alley.
That's just one of the many real-life stories I've heard about the impact this story has had on people --
from their work life to their love life.
I'm such a strong believer in the power of My Cheese?
pre-publication edition to everyone (more than 200 people) working with our company. Why?
Because like every company that wants to not only survive in the future but stay competitive, The Ken
Blanchard Companies are constantly changing. They keep moving our
may have wanted loyal employees, today we need flexible people who are not possessive about
way things are done around here
And yet, as you know, living in constant white water with the changes occurring all the time at work or in
life can be stressful, unless people have a way of looking at change that helps them understand it. Enter
the Cheese story.
When I told people about the story and then they got to read Moved My Cheese? you could
almost feel the release of negative energy beginning to occur. Person after person from every
department went out of their way to thank me for the book and told me how helpful it had been to them
already in seeing the changes going on in our company in a different light. Believe me, this brief parable
takes little time to read but its impact can be profound.
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As you turn the pages, you will find three sections in this book. In the first, A Gathering, former
classmates talk at a class reunion about trying to deal with the changes happening in their lives. The
second section is The Story of
In The Story you will see that the two mice do better when they are faced with change because they keep
things simple, while the two little people's complex brains and human emotions complicate things. It is
not that mice are smarter. We all know people are more intelligent than mice.
However, as you watch what the four characters do, and realize both the mice and the little people
represent parts of ourselves -- the simple and the complex -- you can see it would be to our advantage to
do the simple things that work when things change.

In the third section, A Discussion, people discuss what The Story meant to them and how they are going
to use it in their work and in their lives.
Some readers of this book's early manuscript preferred to stop at the end of The Story, without reading
further, and interpret its meaning for themselves. Others enjoyed reading A Discussion that follows
because it stimulated their thinking about how they might apply what they'd learned to their own situation.
In any case, I hope each time you re-read
useful in it, as I do, and that it will help you deal with change and bring you success, whatever you decide
success is for you.
I hope you enjoy what you discover and I wish you well. Remember: Move with the Cheese! Ken
Blanchard
San Diego, California
A Gathering: Chicago
One sunny Sunday in Chicago, several former classmates, who were good friends in school,
gathered for lunch, having attended their high school reunion the night before. They wanted to hear more
about what was happening in each other's lives. After a good deal of kidding, and a good meal, they
settled into an interesting conversation.
Angela, who had been one of the most popular people in the class, said, sure turned out
differently than I thought it would when we were in school. A lot has changed.
certainly has,Nathan echoed. They knew he had gone into his family's business, which had
operated pretty much the same and had been a part of the local community for as long as they could
remember. So they were surprised when he seemed concerned. He asked,
we don't want to change when things change?
Carlos said,
you were Captain of the football team,Jessica said. never thought I'd hear you say
anything about being afraid!
They all laughed as they realized that although they had gone off in different directions -- from
working at home to managing companies -- they were experiencing similar feelings.
Everyone was trying to cope with the unexpected changes that had been happening to them in
recent years. And most admitted that they did not know a good way to handle them.
Then Michael said,
we didn't know what to do. So we didn't do anything differently and we almost lost it.



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and it showed me how to do it. After that, things quickly improved -- at work and in my life.

might have been told in school.

when things change.

who I wanted to act like and I changed.

soon our business did much better, because most of us adapted to change better. And like me, many
people said it helped them in their personal lives.

and were already living them, or, more commonly, they thought they already knew everything and didn't
want to learn. They couldn't see why so many others were benefiting from it.

of his time, other people kidded him saying they knew which character he was in the story --meaning the
one who learned nothing new and did not change.


The group laughed.
get something from it.

The Story of WHO MOVED MY CHEESE?
ONCE, long ago in a land far away, there lived four little characters who ran through a maze looking
for cheese to nourish them and make them happy.
Two were mice named ''Sniff'' and ''Scurry'' and two were little people -- beings who were as small as
mice but who looked and acted a lot like people today. Their names were
Due to their small size, it would be easy not to notice what the four of them were doing. But if you
looked closely enough, you could discover the most amazing things!
Every day, the mice and the little people spent time in the Maze looking for their own special cheese.
The mice, Sniff and Scurry, possessing only simple rodent brains, but good instincts, searched for
the hard nibbling cheese they liked, as mice often do.
The two little people, Hem and Haw, used their brains, filled with many beliefs and emotions, to
search for a very different kind of Cheese -- with a capital C -- which they believed would make them feel
happy and successful.
As different as the mice and little people were, they shared something in common. Every morning,
they each put on their jogging suits and running shoes, left their little homes, and raced out into the Maze
looking for their favorite cheese.
The Maze was a labyrinth of corridors and chambers, some containing delicious cheese. But there
were also dark corners and blind alleys leading nowhere. It was an easy place for anyone to get lost.
However, for those who found their way, the Maze held secrets that let them enjoy a better life.
The mice, Sniff and Scurry, used a simple trial-and-error method of finding cheese. They ran down
one corridor and, if it proved empty, they turned and ran down another. They remembered the corridors
that held no cheese and quickly went into new areas.
Sniff would smell out the general direction of the cheese, using his great nose, and Scurry would
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race ahead. They got lost, as you might expect, went off in the wrong direction and often bumped into
walls. But after a while, they found their way.
Like the mice, the two little people, Hem and Haw, also used their ability to think and learn from their
past experiences. However, they relied on their complex brains to develop more sophisticated methods
of finding Cheese.
Sometimes they did well, but at other times their powerful human beliefs and emotions took over and
clouded the way they looked at things. It made life in the Maze more complicated and challenging.
Nonetheless, Sniff; Scurry, Hem and Haw all discovered, in their own way, what they were looking for.
They each found their own kind of cheese one day at the end of one of the corridors in Cheese Station C.
Every morning after that, the mice and the little people dressed in their running gear and headed
over to Cheese Station C. It wasn't long before they each established their own routine.
Sniff and Scurry continued to wake early every day and race through the Maze, always following the
same route.
When they arrived at their destination, the mice took off their running shoes, tied them together and
hung them around their necks -- so they could get to them quickly whenever they needed them again.
Then they enjoyed the cheese.
In the beginning, Hem and Haw also raced toward Cheese Station C every morning to enjoy the
tasty new morsels that awaited them.
But after a while, a different routine set in for the little people.
Hem and Haw awoke each day a little later, dressed a little slower, and walked to Cheese Station C.
After all, they knew where the Cheese was now and how to get there.
They had no idea where the Cheese came from, or who put it there. They just assumed it would be
there.
As soon as Hem and Haw arrived at Cheese Station C each morning, they settled in and made
themselves at home. They hung up their jogging suits, put away their running shoes and put on their
slippers. They were becoming very comfortable now that they had found the Cheese.
is great,Hem said. enough Cheese here to last us little people felt
happy and successful, and thought they were now secure.
It wasn't long before Hem and Haw regarded the Cheese they found at Cheese Station C as their
cheese. It was such a large store of Cheese that they eventually moved their homes to be closer to it, and
built a social life around it.
To make themselves feel more at home, Hem and Haw decorated the walls with sayings and even
drew pictures of Cheese around them, which made them smile. One read:
Having Cheese Makes You Happy
Sometimes Hem and Haw would take their friends by to see their pile of Cheese at Cheese Station C,
and point to it with pride, saying,
and sometimes they didn't.

picked up a nice fresh piece and ate it.
Afterwards, Hem fell asleep, as he often did.
Every night the little people would waddle home, full of Cheese, and every morning they would
confidently return for more.
This went on for quite some time.
After a while, Hem's and Haw's confidence grew into the arrogance of success. Soon they became
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so comfortable they didn't even notice what was happening.
As time went on, Sniff and Scurry continued their routine. They arrived early each morning and
sniffed and scratched and scurried around Cheese Station C, inspecting the area to see if there had been
any changes from the day before. Then they would sit down to nibble on the cheese.
One morning they arrived at Cheese Station C and discovered there was no cheese.
They weren't surprised. Since Sniff and Scurry had noticed the supply of cheese had been getting
smaller every day, they were prepared for the inevitable and knew instinctively what to do.
They looked at each other, removed the running shoes they had tied together and hung conveniently
around their necks, put them on their feet and laced them up.
The mice did not overanalyze things.
To the mice, the problem and the answer were both simple. The situation at Cheese Station C had
changed. So, Sniff and Scurry decided to change.
They both looked out into the Maze. Then Sniff lifted his nose, sniffed, and nodded to Scurry, who
took off running through the Maze, while Sniff followed as fast as he could.
They were quickly off in search of New Cheese.
Later that same day, Hem and Haw arrived at Cheese Station C. They had not been paying attention
to the small changes that had been taking place each day, so they took it for granted their Cheese would
be there.
They were unprepared for what they found.

shouted loud enough someone would put it back.

Finally, he put his hands on his hips, his face turned red, and he screamed at the top of his voice,

Haw just shook his head in disbelief. He, too, had counted on finding Cheese at Cheese Station C.
He stood there for a long time, frozen with shock. He was just not ready for this.
Hem was yelling something, but Haw didn't want to hear it. He didn't want to deal with what was
facing him, so he just tuned everything out.
The little people's behavior was not very attractive or productive, but it was understandable.
Finding Cheese wasn't easy, and it meant a great deal more to the little people than just having
enough of it to eat every day.
Finding Cheese was the little people's way of getting what they thought they needed to be happy.
They had their own ideas of what Cheese meant to them, depending on their taste.
For some, finding Cheese was having material things. For others, it was enjoying good health, or
developing a spiritual sense of well-being.
For Haw, Cheese just meant feeling safe, having a loving family some day, and living in a cozy
cottage on Cheddar Lane.
To Hem, Cheese was becoming A Big Cheese in charge of others and owning a big house atop
Camembert Hill.
Because Cheese was important to them, the two little people spent a long time trying to decide what
to do. All they could think of was to keep looking around Cheeseless Station C to see if the Cheese was
really gone.
While Sniff and Scurry had quickly moved on, Hem and Haw continued to hem and haw.
They ranted and raved at the injustice of it all. Haw started to get depressed. What would happen if
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the Cheese wasn't there tomorrow? He had made future plans based on this Cheese.
The little people couldn't believe it. How could this have happened? No one had warned them. It
wasn't right. It was not the way things were supposed to be.
Hem and Haw went home that night hungry and discouraged. But before they left, Haw wrote on the
wall:
The More Important Your Cheese
Is To You The More You Want To Hold Onto It
The next day Hem and Haw left their homes, and returned to Cheese Station C again, where they
still expected, somehow, to find their Cheese.
The situation hadn't changed -- the Cheese was no longer there. The little people didn't know what to
do. Hem and Haw just stood there, immobilized like two statues.
Haw shut his eyes as tight as he could and put his hands over his ears. He just wanted to block
everything out. He didn't want to know the Cheese supply had gradually been getting smaller. He
believed it had been moved all of a sudden.
Hem analyzed the situation over and over and eventually his complicated brain with its huge belief
system took hold.
Finally, Haw opened his eyes, looked around and said,
you think they know something we don't?
Hem scoffed,
Hem continued,
We're smarter. We should be able to figure this out.

changing around here, Hem. Maybe we need to change and do things differently.

not happen to us. Or if it does, we should at least get some benefits.





Because we didn't cause this problem,Hem said. else did this and we should get
something out of it.
Haw suggested,
some New Cheese.

While Hem and Haw were still trying to decide what to do, Sniff and Scurry were already well on their
way. They went farther into the Maze, up and down corridors, looking for cheese in every Cheese Station
they could find.
They didn't think of anything else but finding New Cheese.
They didn't find any for some time -- until they finally went into an area of the Maze which they had
never been before: Cheese Station N.
They squeaked with delight. They found what they had been looking for: a great supply of New
Cheese.
They could hardly believe their eyes. It was the biggest store of cheese the mice had ever seen.
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In the meantime, Hem and Haw were still back in Cheese Station C evaluating their situation. They
were now suffering from the effects of having no Cheese. They were becoming frustrated and angry and
were blaming each other for the situation they were in.
Now and then Haw thought about his mice friends, Sniff and Scurry, and wondered if they had found
any cheese yet. He believed they might be having a hard time, as running through the Maze usually
involved some uncertainty. But he also knew that it was likely to only last for a while.
Sometimes, Haw would imagine Sniff and Scurry finding New Cheese and enjoying it. He thought
about how good it would be for him to be out on an adventure in the Maze, and to find fresh New Cheese.
He could almost taste it.
The more clearly Haw saw the image of himself finding and enjoying the New Cheese, the more he
saw himself leaving Cheese Station C.


out there.
it isn't,Haw argued. run through many parts of the Maze before, and we can do it
again.

fool of myself. Are you?
With that, Haw's fear of failing returned and his hope of finding New Cheese faded.
So every day, the little people continued to do what they had done before. They went to Cheese
Station C, found no Cheese, and returned home, carrying their worries and frustrations with them. ~They
tried to deny what was happening, but found it harder to get to sleep, had less energy the next day, and
were becoming irritable.
Their homes were not the nurturing places they once were. The little people had difficulty sleeping
and were having nightmares about not finding any Cheese.
But Hem and Haw still returned to Cheese Station C and waited there every day.
Hem said,
The Cheese is probably nearby. Maybe they just hid it behind the wall.
The next day, Hem and Haw returned with tools. Hem held the chisel while Haw banged on the
hammer until they made a hole in the wall of Cheese Station C. They peered inside but found no Cheese.
They were disappointed but believed they could solve the problem. So they started earlier, stayed
longer, and worked harder. But after a while, all they had was a large hole in the wall.
Haw was beginning to realize the difference between activity and productivity.

the Cheese back.
Haw wanted to believe that. So each day he went home to rest and returned reluctantly with Hem to
Cheese Station C. But Cheese never reappeared.
By now the little people were growing weak from hunger and stress. Haw was getting tired of just
waiting for their situation to improve. He began to see that the longer they stayed in their Cheeseless
situation, the worse off they would be.
Haw knew they were losing their edge.
Finally, one day Haw began laughing at himself.
things over and over again and wonder why things don't get better. If this wasn't so ridiculous, it would be
even funnier.
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Haw did not like the idea of having to run through the Maze again, because he knew he would get
lost and have no idea where he would find any Cheese. But he had to laugh at his folly when he saw what
his fear was doing to him.
He asked Hem,
had put everything away when they found their Cheese at Cheese Station C, thinking they wouldn't be
needing them anymore.
As Hem saw his friend getting into his running gear, he said,
Maze again, are you? Why don't you just wait here with me until they put the Cheese back?
you just don't get it,Haw said. didn't want to see it either, but now I realize they're
never going to put yesterday's Cheese back. It's time to find New Cheese.
Hem argued,

fears again that kept him where he was.
He asked himself,
He painted a picture in his mind. He saw himself venturing out into the Maze with a smile on his face.
While this picture surprised him, it made him feel good. He saw himself getting lost now and then in
the Maze, but felt confident he would eventually find New Cheese out there and all the good things that
came with it. He gathered his courage.
Then he used his imagination to paint the most believable picture he could -- with the most realistic
details -- of him finding and enjoying the taste of New Cheese.
He saw himself eating Swiss cheese with holes in it, bright orange Cheddar and American cheeses,
Italian mozzarella and wonderfully soft French Camembert cheese, and…
Then he heard Hem say something and realized they were still at Cheese Station C.
Haw said,
of those times. That's life! Life moves on. And so should we.
Haw looked at his emaciated companion and tried to talk sense to him, but Hem's fear had turned
into anger and he wouldn't listen.
Haw didn't mean to be rude to his friend, but he had to laugh at how silly they both looked.
As Haw prepared to leave, he started to feel more alive, knowing that he was finally able to laugh at
himself, let go and move on.
Haw laughed and announced,
Hem didn't laugh and he didn't respond. Haw picked up a small, sharp rock and wrote a serious
thought on the wall for Hem to think about. As was his custom, Haw even drew a picture of cheese
around it, hoping it would help Hem to smile, lighten up, and go after the New Cheese. But Hem didn't
want to see it.
It read:
If You Do Not Change, You Can Become Extinct
Then, Haw stuck his head out and peered anxiously into the Maze. He thought about how he'd
gotten himself into this cheeseless situation.
He had believed that there may not be any Cheese in the Maze, or he may not find it. Such fearfiil
beliefs were immobilizing and killing him.
Haw smiled. He knew Hem was wondering, Cheese?

As he started out into the Maze, Haw looked back to where he had come from and felt its comfort.
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He could feel himself being drawn back into familiar territory -- even though he hadn't found Cheese there
for some time.
Haw became more anxious and wondered if he really wanted to go out into the Maze. He wrote a
saying on the wall ahead of him and stared at it for some time:
What would you do if you weren't afraid?
He thought about it.
He knew that, sometimes, some fear can be good. When you are afraid things are going to get
worse if you don't do something, it can prompt you into action. But it is not good when you are so afraid
that it keeps you from doing anything.
He looked to his right, to the part of the Maze where he had never been, and felt the fear.
Then, he took a deep breath, turned right into the Maze, and jogged slowly into the unknown.
As he tried to find his way, Haw worried, at first, that he might have waited too long in Cheese Station
C. He hadn't had any Cheese for so long that he was now weak. It took him longer and it was more
painflil than usual to get through the Maze. He decided that if he ever got the chance again, he would get
out of his comfort zone and adapt to change sooner. It would make things easier.
Then, Haw smiled a weak smile as he thought,
During the next several days, Haw found a little Cheese here and there, but nothing that lasted very
long. He had hoped to find enough Cheese to take some back to Hem and encourage him to come out
into the Maze.
But Haw didn't feel confident enough yet. He had to admit, he found it confusing in the Maze. Things
seemed to have changed since the last time he was out here.
Just when he thought he was getting ahead, he would get lost in the corridors. It seemed his
progress was two steps forward and one step backward. It was a challenge, but he had to admit that
being back in the Maze, hunting for Cheese, wasn't nearly as bad as he had feared it might be.
As time went on, he began to wonder if it was realistic for him to expect to find New Cheese. He
wondered if he had bitten off more than he could chew. Then he laughed, realizing that he had nothing to
chew on at the moment.
Whenever he started to get discouraged, he reminded himself that what he was doing, as
uncomfortable as it was at the moment, was in reality much better than staying in the Cheeseless
situation. He was taking control, rather than simply letting things happen to him.
Then he reminded himself, if Sniff and Scurry could move on, so could he!
Later, as Haw looked back on things, he realized that the Cheese at Cheese Station C had not just
disappeared overnight, as he had once believed. The amount of Cheese that had been there toward the
end had been getting smaller, and what was left had grown old. It didn't taste as good.
Mold may even have begun to grow on the Old Cheese, although he hadn't noticed it. He had to
admit, however, that if he had wanted to, he probably could have seen what was coming. But he hadn't.
Haw now realized that the change probably would not have taken him by surprise if he had been
watching what was happening all along and if he had anticipated change. Maybe that's what Sniff and
Scurry had been doing.
He decided he would stay more alert from now on. He would expect change to happen and look for it.
He would trust his basic instincts to sense when change was going to occur and be ready to adapt to it.
He stopped for a rest and wrote on the wall of the Maze:
Smell Your Cheese Often So You Know
When It Is Getting Old
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Later, after not finding Cheese for what seemed a very long time, Haw came across a huge Cheese
Station which looked promising. When he went inside, however, he was most disappointed to discover
that the Cheese station was empty.

Haw was losing his physical strength. He knew he was lost and was afraid he would not survive. He
thought about turning around and heading back to Cheese Station C. At least, if he made it back, and
Hem was still there, Haw wouldn't be alone. Then he asked himself the same question again,
would I do if I weren't afraid?
Haw was afraid more often than he liked to admit, even to himself. He wasn't always sure what he
was afraid of; but, in his weakened condition, he knew now he was simply fearful of going on alone. Haw
didn't know it, but he was running behind because he was weighed down by fearful beliefs.
Haw wondered if Hem had moved on, or if he was still paralyzed by his own fears. Then, Haw
remembered the times when he had felt his best in the Maze. It was when he was moving along.
He wrote on the wall, knowing it was as much a reminder to himself as it was a marking for his friend
Hem, hopefully, to follow:
Movement In A New Direction Helps You
Find A New Cheese.
Haw looked down the dark passageway and was aware of his fear. What lay ahead? Was it empty?
Or worse, were there dangers lurking? He began to imagine all kinds of frightening things that could
happen to him. He was scaring himself to death.
Then he laughed at himself. He realized his fears were making things worse. So he did what he
would do if he wasn't afraid. He moved in a new direction.
As he started running down the dark corridor, he began to smile. Haw didn't realize it yet, but he was
discovering what nourished his soul. He was letting go and trusting what lay ahead for him, even though
he did not know exactly what it was.
To his surprise, Haw started to enjoy himself more and more.

Before long, he knew why he felt good.
He stopped to write again on the wall:
When You Move Beyond You Fear, You Feel Free
Haw realized he had been held captive by his own fear. Moving in a new direction had freed him.
Now he felt the cool breeze that was blowing in this part of the Maze and it was refreshing. He took
in some deep breaths and felt invigorated by the movement. Once he had moved past his fear, it turned
out to be more enjoyable than he once believed it could be.
Haw hadn't felt this way for a long time. He had almost forgotten how much fun it was to try new
things.
To make things even better, Haw started to paint a picture in his mind again. He saw himself in great
realistic detail, sitting in the middle of a pile of all his favorite cheeses -- from Cheddar to Brie! He saw
himself eating the many cheeses he liked, and he enjoyed what he saw. Then he imagined how much he
would enjoy all their great tastes.
The more clearly he saw the image of himself enjoying New Cheese, the more real and believable it
became. He could sense that he was going to find it.
He wrote:
Imagining Myself Enjoying The Cheese,
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Even Before I Find It, Lead Me To It
Haw wondered why he had always thought that a change would lead to something worse. Now he
realized that change could lead to something better.

Then he raced through the Maze with greater strength and agility. Before long, he spotted a Cheese
Station and became excited as he noticed little pieces of New Cheese near the entrance.
They were types of Cheeses he had never seen before, but they looked great. He tried them and
found that they were delicious. He ate most of the New Cheese bits that were available and put a few in
his pocket to have later and perhaps share with Hem. He began to regain his strength.
He entered the Cheese Station with great excitement. But, to his dismay, he found it was empty.
Someone had already been there and had left only the few bits of New Cheese.
He realized that if he had moved sooner, he would very likely have found a good deal of New
Cheese here.
Haw decided to go back and see if Hem was ready to join him.
As he retraced his steps, he stopped and wrote on the wall:
The quick you let go of old cheese, the sooner you find new cheese
After a while, Haw made his way back to Cheese Station C and found Hem. He offered Hem bits of
New Cheese, but was turned down.
Hem appreciated his friend's gesture but said,
I'm used to. I want my own Cheese back and I'm not going to change until I get what I want.
Haw just shook his head in disappointment and reluctantly went back out on his own. As he returned
to the farthest point he had reached in the Maze, he missed his friend, but realized he liked what he was
discovering. Even before he found what he hoped would be a great supply of New Cheese, if ever, he
knew that what made him happy wasn't just having Cheese.
He was happy when he wasn't being run by his fear. He liked what he was doing now.
Knowing this, Haw didn't feel as weak as he did when he stayed in Cheese Station C with no Cheese.
Just realizing he was not letting his fear stop him, and knowing that he had taken a new direction,
nourished him and gave him strength.
Now he felt that it was just a question of time before he found what he needed. In fact, he sensed he
had already found what he was looking for.
He smiled as he realized:
It Is Safer To Search In The Maze Than Remain
In A Cheseless Station
Haw realized again, as he had once before, that what you are afraid of is never as bad as what you
imagine. The fear you let build up in your mind is worse than the situation that actually exists.
He'd been so afraid of never finding New Cheese that he hadn't even wanted to start looking. But
since starting his journey, he had found enough Cheese in the corridors to keep him going. Now he
looked forward to finding more. Just looking ahead was becoming exciting.
His old thinking had been clouded by his worries and fears. He used to think about not having
enough Cheese, or not having it last as long as he wanted. He used to think more about what could go
wrong than what could go right.
But that had changed in the days since he had left Cheese Station C.
He used to believe that Cheese should never be moved and that change wasn't right.
Now he realized it was natural for change to continually occur, whether you expect it or not change
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could surprise you only if you didn't expect it and weren't looking for it.
When he realized he had changed his beliefs, he paused to write on the wall:
Old Beliefs Do Not Lead You To The New Cheese
Haw hadn't found any Cheese yet, but, as he ran through the Maze, he thought about what he had
already learned.
Haw now realized that his new beliefs were encouraging him to behave in a new way. He was
behaving differently from the way he had when he had kept returning to the same cheeseless station.
He now knew that when you change what you believe, you change what you do.
You can believe that a change will harm you and resist it. Or you can believe that finding New
Cheese will help you, and embrace the change.
It all depends on what you choose to believe.
He wrote on the wall:
When You See That You Can Find New Cheese,
You Change Course
Haw knew he would be in better shape now if he had changed much sooner and left Cheese Station
C earlier. He would feel stronger in body and spirit and he could have coped better with the challenge of
finding New Cheese. In fact, he probably would have found it by now if he had expected change, rather
than wasting time denying that the change had already taken place.
He used his imagination again and saw himself finding and savoring New Cheese. He decided to
proceed into the more unknown parts of the Maze, and found little bits of Cheese here and there. Haw
began to regain his strength and confidence.
As he thought back on where he had come from, Haw was glad he had written on the wall in many
places. He trusted that it would serve as a marked trail for Hem to follow through the Maze, if he chose to
leave Cheese Station C.
Haw just hoped he was heading in the right direction. He thought about the possibility that Hem
would read The Handwriting On The Wall and find his way.
He wrote on the wall what he had been thinking about for some time:
Noticing Small Change Early Helps Adapt
To Bigger Change That Are To Come
By now, Haw had let go of the past and was adapting to the present.
He continued on through the Maze with greater strength and speed. And before long, it happened.
When it seemed that he had been in the Maze forever, his journey -- or at least this part of his
journey -- ended quickly and happily.
Haw proceeded along a corridor that was new to him, rounded a corner, and found New Cheese at
Cheese Station N!
When he went inside, he was startled by what he saw. Piled high everywhere was the greatest
supply of Cheese he had ever seen. He didn't recognize all that he saw, as some kinds of Cheese were
new to him.
Then he wondered for a moment whether it was real or just his imagination, until he saw his old
friends Sniff and Scurry.
Sniff welcomed Haw with a nod of his head, and Scurry waved his paw. Their fat little bellies showed
that they had been here for some time.
Haw quickly said his hellos and soon took bites of every one of his favorite Cheeses. He pulled off
his shoes, tied the laces together, and hung them around his neck in case he needed them again. Sniff
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and Scurry laughed. They nodded their heads in admiration. Then Haw jumped into the New Cheese.
When he had eaten his fill, he lifted a piece of fresh Cheese and made a toast.
As Haw enjoyed the New Cheese, he reflected on what he had learned.
He realized that when he had been afraid to change he had been holding on to the illusion of Old
Cheese that was no longer there.
So what was it that made him change? Was it the fear of starving to death? Haw smiled as he
thought it certainly helped.
Then he laughed and realized that he had started to change as soon as he had learned to laugh at
himself and at what he had been doing wrong. He realized the fastest way to change is to laugh at your
own folly -- then you can let go and quickly move on.

He knew he had learned something useful about moving on from his mice friends, Sniff and Scurry.
They kept life simple. They didn't overanalyze or overcomplicate things. When the situation changed and
the Cheese had been moved, they changed and moved with the Cheese. He would remember that.
Haw had also used his wonderful brain to do what little people do better than mice.
He envisioned himself -- in realistic detail -finding something better -- much better.
He reflected on the mistakes he had made in the past and used them to plan for his future. He knew
that you could learn to deal with change.
You could be more aware of the need to keep things simple, be flexible, and move quickly.
You did not need to overcomplicate matters or confuse yourself with fearful beliefs.
You could notice when the little changes began so that you would be better prepared for the big
change that might be coming.
He knew he needed to adapt faster, for if you do not adapt in time, you might as well not adapt at all.
He had to admit that the biggest inhibitor to change lies within yourself, and that nothing gets better
until you change.
Perhaps most importantly, he realized that there is always New Cheese out there, whether you
recognize it at the time or not, and that you are rewarded with it when you go past your fear and enjoy the
adventure.
He knew some fear should be respected, as it can keep you out of real danger. But he realized most
of his fears were irrational and had kept him from changing when he needed to.
He hadn't liked it at the time, but he knew that the change had turned out to be a blessing in disguise,
as it had led him to find better Cheese.
He had even found a better part of himself.
As Haw recalled what he had learned, he thought about his friend Hem. He wondered if Hem had
read any of the sayings Haw had written on the wall at Cheese Station C and throughout the Maze.
Had Hem ever decided to let go and move on? Had he ever entered the Maze and discovered what
could make his life better?
Or was Hem still hemmed in because he would not change?
Haw thought about going back again to Cheese Station C to see if he could find Hem -- assuming
that Haw could find his way back there. If he found Hem, he thought he might be able to show him how to
get out of his predicament. But Haw realized that he had already tried to get his friend to change.
Hem had to find his own way, beyond his comforts and past his fears. No one else could do it for him,
or talk him into it. He somehow had to see the advantage of changing himself.
Haw knew he had left a trail for Hem and that he could find his way, if he could just read The
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Handwriting On The Wall.
He went over and wrote down a summary of what he had learned on the largest wall of Cheese
Station N. He drew a large piece of cheese around all the insights he had become aware of; and smiled
as he looked at what he had learned:
The Handwriting On The Wall
Change happens
They keep moving the cheese
Anticipate change
Get ready for the cheese to move
Monitor change
Smell the cheese often so you know when it is getting old
Adapt to change quickly
The quicker you let go of old cheese, the sooner you can enjoy new cheese
Change
Move with the cheese
Enjoy change
Savior the adventure and enjoy the taste of new cheese!
Be ready to change quickly and enjoy it again
They keep moving the cheese
Move With the Cheese and enjoy it!
——The end… or is it a new beginning?
A Discussion: Later That Same Day
When Michael finished telling the story, he looked around the room and saw his former classmates
smiling at him.
Several thanked him and said they got a good deal out of the story.
Nathan asked the group,
Most of them said they would like to talk about it, and so they arranged to meet later for a drink
before dinner.
That evening, as they gathered in a hotel lounge, they began to kid each other about finding their

Then Angela good-naturedly asked the group,
Haw?
Carlos answered,
had my sporting goods business, when I had a rough encounter with change.

I didn't go into action immediately.

change. I didn't even want to see it.
Michael, who felt like no time had passed since he and Carlos were close friends in school, asked,

Carlos said,
Michael laughed.

change shouldn't happen to mc. So, I was pretty upset at the time.
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Some of their former classmates who had been quiet in the beginning felt more comfortable now and
spoke up, including Frank, who had gone into the military.

want to see it. They kept relocating his people. We all tried to talk to him about the many other
opportunities that existed in the company for those who wanted to be flexible, but he didn't think he had to
change. He was the only one who was surprised when his department closed. Now he's having a hard
time adjusting to the change he didn't think should happen.
Jessica said,
than once.
Many in the group laughed, except Nathan.

He added,
see the changes coming in our business, and now it's too late -- we're having to close many of our
stores.
That surprised many in the group, because they thought Nathan was lucky to be in a secure
business he could depend on, year after year.


its huge inventory and low prices. We just couldn't compete with that.

were and didn't change. We tried to ignore what was happening and now we are in trouble. We could
have taken a couple of lessons from Haw -because we certainly couldn't laugh at ourselves and change
what we were doing.
Laura, who had become a successful businesswoman, had been listening, but had said very little
until now.
Haw and see what I'm doing wrong -- laugh at myself, change, and do she asked,
curious. How many here are afraid of change?No one responded, so she suggested, about a
show of hands?
Only one hand went up.
then continued,
of change?



I first heard the story, I loved the question:
'What would you do if you weren't afraid?
Then Jessica added,
that I will do better when I can adjust to it quickly.
remember years ago when our company was selling our encyclopedia as a set of more than
twenty books. One person tried to tell us that we should put our whole encyclopedia on a single computer
disk and sell it for a fraction of the cost. It would be easier to update, would cost us so much less to
manufacture, and so many more people could afford it. But we all resisted.


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on people door-to-door. Keeping our sales force depended on the big commissions they earned from the
high price of our product. We had been doing this successfully for a long time and thought it would go on
forever.
Laura said,
about success. They didn't notice they needed to change what had once been working.
Nathan said,

just that they 'moved the Cheese' but that the 'Cheese' has a life of its own and eventually runs out.

a difficult time. Now, another big technological change is happening in the industry and no one at the
company seems to want to deal with it. It doesn't look good. I think I could be out of a job soon.

Carlos turned to Jessica and said,
Frank offered,
Haw changed when he could finally laugh at himself and at what he was doing. No wonder he was called
Haw.
The group groaned at the obvious play on words.
Angela asked,
Elaine said,

my medical practice. They feel entitled to their 'Cheese'. They feel like victims when it's taken away and
blame others. They get sicker than people who let go and move on.
Then Nathan said quietly, as though he was talking to himself,
need to let go of and what do we need to move on to?
No one said anything for a while.

country, but I hoped it wouldn't affect us. I guess it's a lot better to initiate change while you
can than it is to try to react and adjust to it. Maybe we should move our own Cheese.

Nathan answered,
under all our old stores and built one great modern store to compete with the best of them.
Laura said,
move with the Cheese.
Frank said,
But I realize now that I would be better off if I had moved with the 'Cheese' a lot sooner in my life.

put it into use in your company?
The group didn't know it yet, but Richard was experiencing some changes himself. Recently
separated from his wife, he was now trying to balance his career with raising his teenagers.
Michael replied,
when what I should have been doing was looking ahead and paying attention to where we were going.

was in a rat race and I couldn't get out.
Laura said,
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job was to paint a picture of 'New Cheese' that we would all want to pursue, so we could enjoy changing
and succeeding, whether it was at work or in life.
Nathan asked,

the four characters in our organization. I began to see that the Sniffs, Scurrys, Hems, and Haws each
needed to be treated differently.

They were encouraged to identify how the changes could result in new products and services our
customers would want. The Sniffs loved it and told us they enjoyed working in a place that recognized
change and adapted in time.

corporate vision. They just needed to be monitored
so they didn't scurry off in the wrong direction. They were then rewarded for actions that brought us
New Cheese. They liked working in a company that valued action and results.


either too comfortable or too afraid to change. Some of our Hems changed only when they saw the
sensible vision we painted that showed them how changing would work to their advantage.

sense to them and increase their sense of security. When they realized the real danger of not changing,
some of them changed and did well. Our vision helped us turn many of our Hems into Haws.


our business didn't change quickly enough, we would all be in trouble.
Then he said,
enough to learn something new, act differently, and adapt in time to help us succeed.

helped us paint a realistic vision of New Cheese that made good sense to practically everyone.

change. And they helped us keep our sense of humor as we went after our New Cheese.
Richard commented,
Michael smiled.
Angela admitted,
Hem laughed at his fear and went on to paint a picture in his mind, where he saw himself enjoying 'New
Cheese'. It made going into the Maze less fearful and more enjoyable. And he eventually got a better
deal. That's what I want to do more often.
Frank grinned.
Carlos laughed.
Angela added,
Richard, who had been frowning during the discussion, said,
our company needs to change. I think what she's really telling me is that I need to, but I haven't
wanted to hear it. I guess I never really knew what the 'New Cheese' was that she was trying to move us
to. Or how I could gain from it.
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A slight smile crossed Richard's face as he said,
and imagining yourself enjoying it. It lightens everything up. When you see how it can make things better,
you get more interested in making the change happen.

their lives should ever change. I guess they're acting like Hem -- they're angry. They're probably afraid of
what the future holds. Maybe I haven't painted a realistic picture of 'New Cheese' for them. Probably
because I don't see it myself.
The group was quiet as several people thought about their own lives.

about my personal life. I think my current relationship is 'Old Cheese' that has some pretty serious mold
on it.
Cory laughed in agreement.
Angela countered,
is the behavior that is the cause of our bad relationship. And then move on to a better way of thinking and
acting.

Richard said,
old behavior instead of letting go of the relationship. Repeating the same behavior will just get you the
same results.

job. I'd probably have a better position by now if I did.
Then Becky, who lived in another city but had returned for the reunion, said,
story and to everyone's comments here, I've had to laugh at myself. I've been like Hem for so long,
hemming and hawing and afraid of change. I didn't realize how many other people did this as well. I'm
afraid I've passed it on to my children without even knowing it.

afraid it won't at the time.

move from Illinois to Vermont and our son was upset because he had to leave his friends. He was a star
swimmer and the high school in Vermont had no swim team. So, he was angry with us for making him
move.

and now lives happily in Colorado.

our family a lot of stress.
Jessica said,
Sniff, Scurry, Hem or Haw -- and who they feel they are. We could talk about what we feel our family's Old
Cheese is and what the New Cheese could be.

Frank then commented,
it! And I'm going to pass this story along to my friends who arc worried about leaving the military and what
the change might mean to them. It could lead to some interesting discussions.
Michael said,
we got from the Cheese story and how we could apply it to our situation.
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with change. It was very effective, especially as it spread deeper into the company.
Nathan asked,

power. They were understandably more afraid of what the change imposed from above might do to them.
So they resisted change.

when the Cheese Story was shared with literally everyone in our organization, it helped us
change the way we looked at change. It helped everyone laugh, or at least smile, at their old fears and
want to move on.
'I only wished I'd heard the Cheese story Sooner,
'How come?

so badly that we had to let people go, as I said earlier, including some good friends. It was hard on all of
us. However, those who stayed and most of those who left said the Cheese story helped them see things
differently and cope better.

great help to them.
Angela asked,
Michael replied,
was New Cheese out there just waiting to be found!

job -- made them feel better, and helped them do better in job interviews. Several got better jobs.
Laura asked,

said, 'They just moved our Cheese. Let's look for the New Cheese'. It saved a lot of time and reduced
stress.

bring about change.
Cory said,

He asked,
management? Do most people say the change is a great idea or a bad idea?


Carlos said,
them. When one person says the change is a bad idea, others say the same.

of peer pressure that fights change in any organization.
Becky asked,
Michael said simply,
Everyone laughed.

in and be left behind.
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Nathan said,
even change. Why didn't you tell us this story at our last reunion? This could work.
Michael said,
-- whether it is in a
large corporation, a small business or your family -- because an organization can only change when
enough people in it change.
Then he offered one last thought: we saw how well it worked for us, we passed the story
along to people we wanted to do business with, knowing they were also dealing with change. We
suggested we might be their 'New Cheese' -- that is, better partners for them to succeed with. It led to
new business.
That gave Jessica several ideas and reminded her that she had some early sales calls in the
morning. She looked at her watch and said,
some New Cheese.
The group laughed and began saying their goodbyes. Many of them wanted to continue the
conversation but needed to leave. As they left, they thanked Michael again.
He said,
share it with others soon.
About the Author
Dr. Spencer Johnson is an internationally respected speaker and author whose insights have helped
millions of people discover simple truths they can use to have healthier lives with more success and less
stress.
He has often been referred to as the best there is at taking complex subjects and presenting simple
solutions that work.
He is the author and co-author of the #1 best selling books
way to deal with change and The One Minute Manager?, written with legendary management consultant
Kenneth Blanchard, Ph.D., which continues to appear on business bestseller lists and has become the
world's most popular management method.
He has written many bestsellers, including The Precious Present, a perennial gift favorite; Yes or No,
a guide to better decisions; Value Tales?, the popular children's books; and five other books in the One
Minute? series: The One Minute $$ales Person, The One Minute Mother, The One Minute Father, The
One Minute Teacher and One Minute for Yourself
His education includes a B.A. in psychology from the University of Southern California, an M.D.
degree from the Royal College of Surgeons, and medical clerkships at Harvard Medical School and The
Mayo Clinic.
Dr. Johnson was Medical Director of Communications for Medtronic, the inventors of cardiac
pacemakers; Research Physician at The Institute for Inter-Disciplinary Studies, a think tank; and
Consultant to the Center for the Study of the Person, and the School of Medicine, University of California.
His books have been featured often in the media, including CNN, The Today Show, The Larry King
Show, Time Magazine, Business Week, The New York Times, The Wall Street Journal, USA Today, the
Associated Press, and United Press International.
Spencer Johnson's books are available worldwide in twenty-six lang.

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