BEC高级课本范文(打印版)
四川专科学校排名-反法西斯手抄报
Unit1a P8 Report writing Ex 4:
Sample answer: (235words)
Reassessment of job satisfaction: Sue
Pearson(PR Dept.)
Introduction
This report
sets out to use Workset colours to assess the
accuracy of my job description as PR officer
and to suggest a number of changes.
Findings
It is clear that there is a
difference between the way the company views the
job and the reality as I
perceive it. Firstly,
a number of areas which demand a significant
proportion of my time are not
mentioned in the
official job brief. The segment on the pie chart
which provides most cause for concern
is the
pink sector; this relates to my attendance at a
number of meetings which I can contribute little.
Another significant area is the grey segment;
this refers to the unscheduled time I spend
sorting out
computer problems. I feel these
activities are hampering my core work. As can be
seen from the pie
charts, the time I spend
actively working to meet the goals agreed with my
line manager is less than
envisaged.
Conclusions
The above discrepancies
clearly indicate that my current job brief is
inaccurate.
Recommendations
I would
recommend that my official job brief should be
updated using the Workset colours. It would also
be valuable to consider the proportion of non-
core colours in the pie chart and to investigate
whether
work in these areas could be carried
out by someone else more suited to these tasks.
Unit1b P12 Flexible working Ex 5:
Sample answer: (250words)
Resource
Planning Manager: Assessment of Suitability for
Home-based Working
Introduction
The
purpose of this report is to assess the
suitability of my position as Resource Planning
Manager for
home-based working.
Findings
My working pattern and that of my colleagues
varies from week to week. During certain periods a
large
proportion of my time is spent doing
fieldwork. This is followed by office-based
collating and recording
the data collected.
Once the results have been recorded, I proof-read
the colour copies of all reports and
maps.
As regards communication with colleagues,
department meetings are held once a fortnight. At
other
times, the individual members of the
team communicate either face-to-face or by phone,
depending on
their location. Apart from
official meetings, the same results can be
achieved whether I am in the office
or working
elsewhere.
Conclusion
It is clearly that I
could be able to undertake the duties while
working from home for a large proportion
of my
time. Clearly, some days would be spent in the
office for face-to-face communication with
colleagues. It would also be necessary to use
the technical facilities at times. However, in
order to be
able to work effectively from
home, I would need to be provided with a networked
computer and printer.
Recommendations
I
would suggest that I should be given the necessary
equipment to work partially from home for a trial
period. After this time, further consultation
should take place in order to reassess the
situation.
U2a P20 Describing graphs Ex 4:
Sample answer: (132words)
1
The share price of IBM and AOL showed a
upward trend from June until the end of r,
while AOL shares then continued to rise
steadily over the next three months, the price of
IBM shares fell
slightly. By March 1999 both
shares were worth about $$100.
AOL shares then
shot up, almost doubling in value within four
weeks. They reached a high of $$180 in
mid-
April before collapsing to just over $$100 per
share at the beginning of May. There was a slight
recovery during that month however, despite
this by June 1999 the price of AOL shares was once
again
about $$100. In contrast, despite minor
fluctuations, IBM shares made a steady recovery
over the three
month period, finishing at just
over $$100, almost equal to AOL.
U3a P34
Replying to an enquiry Ex 7:
Sample answer:
(219words)
Dear Mr Zampieri
With
reference to your letter dated 14 June, in which
you requested information about A Cut Above,
please find enclosed details about our company
and the services we offer.
Our aim is always
to provide our clients with the best combination
of food, entertainment and location.
By
choosing A Cut Above, you can relax and enjoy your
special occasion while we do all the work.
Events catered for by A Cut Above include
corporate functions such as conversations and
Christmas
balls and also family celebrations
such as birthdays, weddings and anniversaries.
A Cut Above offers a variety of services from
simply providing a gourmet menu to helping you
choose
the right venue and organise
entertainment. We specialise in using our
experience to meet your needs. To
help us
achieve this aim, we always arrange a meeting with
a new client well before the date of any
event
in order to discuss the various possibilities.
As you can appreciate, we are unable to give
quotations before our initial briefing with a
client as price
per head varies with the
choice of menu.
To arrange a meeting or for
any further information, please do not hesitate to
contact myself or Elena
Polidoro on 01623
713698.
A Cut Above looks forward to hearing
from you.
Yours sincerely
Sinead Welsh
U3bP38 Business practices in China Ex 3:
Sample answer: (244words)
Dear Chen
I was very pleased to receive your letter. As
requested, I enclose some advice about visiting
Milan.
There are lots of good hotels near the
Fiera and I recommend the Hotel Wagner; it is
about a ten-minute
walk from the trade fair
and also has the metro and train connections. The
public transport system here
is quite reliable
and I do not think you need to hire a car; the
traffic in Milan can be a bit chaotic.
Finding
somewhere to eat in the evening should be easy.
There are plenty of restaurants and pizzerias
near the hotel. My favourite is Nove Cento,
which serves excellent seafood pasta.
It is
difficult to know what to recommend for
sightseeing as the city has so much to offer. If
you are
interested in art, then the world
famous ‘Last Supper’ by Leonardo da Vinci is a
short train ride from the
hotel or you could
visit the Brera art gallery. There is also the
Duomo, Milan’s huge gothic cathedral. If
you
are interested in football, there should be
midweek match featuring either AC or Inter Milan.
Alternatively, you could visit the fashion
area around via Montenapoleone.
Thank you for
inviting me for a meal one evening during you
stay. I would be very happy to accept.
I look
forward to hearing from you nearer the time. We
can then make the arrangements for where and
when we are going to meet.
Best regards
Maurizio
U4b P50
Ex 3 Suggested
answer: (127words)
2
The last
years of twentieth century saw the Internet being
used by more and more companies as a
business
tool. In 1997 e-commerce was very limited earning
a revenue of less than $$25 billion. However,
since then, there has been a steady growth
worldwide. This trend looks set to continue into
the next
century with revenue from e-commerce
rising to reach almost $$200 billion by 2003.
Like e-commerce, e-business has shown steady
growth with revenue tripling in the period 1997 to
2000,
rising from about $$50 billion to $$150
billion. However, during there is predicted to be
a far more
dramatic increase in e-business
revenue over the next three years. It is thought
that by 2003 revenue
from e-business will have
reached over $$800 billion worldwide.
U5a P80
A motivation survey Ex 3:
Sample answer:
(116words)
Findings
A number of
employees clearly suffer from a lack of motivation
as a result of dissatisfaction in one or
more
areas of their work. The key findings are outlined
below:
Staff feel undervalued by the
company, both on a financial and a personal level.
It is generally felt
that the company’s
competitors offer higher levels of remuneration.
The perception that the
managers are
unappreciative of staff efforts is particularly
noticeable in the Sales Department.
Certain
employees feel under-challenged. The company is
clearly not exploiting its human
resources.
There appears to be a breakdown of
communication in the Production Department. The
confusion
and resultant ill-feeling towards
managers has the potential to disrupt the
production cycles.
Recommendations
We
strongly recommend the following measures:
an evaluation of job profiles throughout the
company to assess whether skills could be utilised
more
efficiently
a review of the current
salary structure involving the comparison with
similar organisations
It is also essential to
investigate and take action regarding the
communication in the Production and
Sales
Department.
U5b P84 The headhunting process
Ex 4:
Sample answer: (234words)
Dear
Mr Jacobs
I am writing to apply to the
position of Sales Adviser for the North East
Region which was advertised in
Herald
International yesterday.
Although I am
currently working in the Marketing Department of a
large multinational, I would
appreciate to
work for a rapidly expanding young company such as
yours.
As you can see from my enclosed CV, I
obtained an honours degree in Sales and Marketing
from
Nottingham University in 1994. I
thoroughly enjoyed the six months I spent in
working in Boots plc as
pert of the course.
During this time I gained invaluable insights into
the nature of sales. After leaving
university
I initially spent time working for a small local
firm before finding my current job and I feel
that I am more suited to the dynamics and
varied demands of a smaller firm.
Not only has
my experience familiarised me with the challenges
faced by the industry today but, having
been
brought up in the north east, I know the region,
its problems and its undoubted potential. As a
result,
I feel that I would be able to relate
to your customers on both a professional and a
personal level.
I am available for interview
from 15 September and would be pleased to discuss
my CV in more detail
then,
I look forward
to hearing from you.
Yours sincerely
U6a
P92 The EKIA way Ex 5:
Sample answer:
(226words)
3
Limitless
Horizons, our travel agency and advisory service
specializing in adventure holidays in remote
locations, was founded in 1989 by Rob Davies.
We do not arrange accommodation in well-known
resorts, thus encouraging travellers to
discover the real country they are visiting. We
constantly seek out
new adventure holidays
which allow travellers to mix with local people
rather than retreat to the beach
or their
hotel.
Although all our advice is impartial,
it is influenced by certain core values:
Respect for local values and practices
Respect for individual needs and independence
Believe in the need to limit the
environmental impact of our activities.
We
believe that as privileged visitors to sometimes
fragile environments, we should take nothing but
photographs and leave nothing but footprints.
Wherever possible, we encourage the use of
small independent companies. We also insist on
local
guides and seek to house travellers in
modest accommodation. Our clients can look forward
to living the
local culture and eating the
local suicine; Limitless Horizons rejects the
concept of Coca-Cola trek.
Our representatives
are constantly travelling in order to update and
check our information. These trips
are funded
solely by Limitless Horizons. We pay our way,
accepting no hand-outs or free-flights, thus
ensuring the only factors influencing our
advice to you are your needs and those of the area
you wish to
visit.
U6bP96 Building
international teams Ex2:
Sample answer:
(230words)
Dear Jacek
Further to our
conversation of 11 November, I writing to confirm
your visit. Since this will be your first
trip
to the United Kingdom, I include some information
about the way we operate.
The first meeting is
scheduled for 11.15am and you should be ready to
start promptly. Some people say
that the
British have a rather relaxed attitude to time and
that starting 15 minutes late is normal.
However, Jim Walsh, the Head of Sales, is
extremely keen on punctuality, so do not be
tempted to take
any risks.
One difference
between this office and yours that you may notice
is the apparent lack of formality
between
colleagues here. In British it is usual to use a
person’s first name once you have been
introduced and you will be invited to do so.
Also, please do not feel offended if our staff
here do not use
your professional title; only
the medical doctors are given the title ‘Doctor’
here. As I said, especially
between
colleagues, it is common simply to use a person’s
first name.
A number of our managers are women
and you should be aware that they are treated in
exactly the same
way as their male
counterparts.
If you have any further
questions, please do not hesitate to contact me on
020 779 2603.
I look forward to seeing you on
8 December.
Yours sincerely
U8a P118
Promoting a brand Ex 4:
Sample answer:
(249words)
Introduction
This proposal
sets out to examine options for the successful
globalisation of our‘Borders’ brand. The
initial marker under consideration is
Continental Europe. For the purposes of this
proposal, we will be
considering three aspect
of the brand, namely our logo, the ‘Borders’
concept and finally, the product
itself,
‘Borders’ wellington boots.
Findings
The
following findings summarise our key findings.
It was found that our existing logo, a pair
of wellington boots encircled by the word
‘Borders’, is
visual enough to be used in
markets where English is not widely spoken.
4
Attitudes to outerwear differ
throughout Europe and our boots are likely to
appeal to different
market sectors in
different areas. This has serious implications for
the benefits we wish to publicise.
Although
Danish farmers would be willing to purchase such a
high quality product, farmers in some
countries are unlikely to choose a British
brand over a domestic product. However, the very
Britishness of the product would appeal to the
style-conscious elements of the French and Italian
markets, summoning up images of the English
upper classes and country houses.
Our
current product is multi-purpose and as such would
not need adapting to suit different sectors of
the European market.
Conclusions
It
was agreed that although the present logo and
product are suitable for globalisation as they
stand, we
propose that the ‘Borders’ concept
be adapted for different markets.
Recommendations
We recommend that further
studies be carried out into the marketing
strategies best suited to different
European
regions.
U8b P122 Supplier relationships Ex
3:
Sample answer: (246words)
Introduction
The aim of the report is to
recommend a supplier for our new range of
leisurewear. A committee from
the Purchasing
Department was presented with a shortlist of five
potential suppliers to select from. The
criteria considered was price, quality,
delivery and flexibility.
Findings
It was
found that, taking the companies’ overall ratings
into consideration, there was negligible
difference between suppliers. Consequently,
the committee decided to narrow its focus to the
area
considered to be of major importance for
QuayWest’s image, namely quality and price.
Consort Trading Despite offering the
best deal financially, the company is unable to
guarantee
garments compliant with EU
standards.
Samokovska Although it
produces goods of an extremely high quality
for exclusive markets, this supplier charge
high prices,
part of which would necessarily
be passed on to
customers.
Namlong
Sportswear The poor standards of craftsmanship
make it difficult to justify paying the
prices
quoted.
Shiva Trading Sample items
from this supplier show an acceptable quality
level.
Furthermore, the deals currently on
offer make it an attractive option.
Hai Xin
Group There is some doubt as to whether
garments produced by this company
would meet
EU standards. In view of this, the prices appear
unreasonably
high.
Conclusions
It was
felt to be unwise to risk compromising the
company’s image by using suppliers
of low
quality goods. Similarly, using an expensive
supplier could affect QuayWest’s
reputation
for value for money.
Recommendations
Consequently, it is suggested that QuayWest
negotiates a contract with Shiva Trading.
Exam
Focus
P66 suggested answer:
(124words)
Although sales at both ASEF
Chemicals and Chemicon Ltd experienced a number of
fluctuations over the period 1995-1999,
turnover at both companies showed a general
upword trend.
5
At the
beginning of the period ASEF sales stood at just
over $$30m. They experienced
a fall the
following year, before picking up again in 1997
and reaching a peak of
$$60m in 1998. Sales
fell again slightly the following year but
remained higher than
their 1997 level.
Chemicon sales exceeded those of ASEF in 1995
($$42m compared to
$$31m). Despite experiencing
a fall in 1997, the overall trend was a slight
rise over the
four year period. Both companies
ended 1999 with turnover of around $$50m with
Chemicon outselling ASEF for the first time
since 1996.
P68 Sample answer: (243words)
Introduction
This report sets out to
examine how the company should re-invest this
year’s profits.
The areas under consideration
are the purchase of new computers, the provision
of
language training courses and the payment
of special bonuses.
Areas under consideration
New computers
The majority of company
computers are quite new and fast enough to handle
the work done on them.
Consequently, new
computers would not be recommended.
Language
training courses
The company aims to increase
exports, particularly in Spain and France.
Therefore, Language
training courses would be
an excellent idea for those employees who deal
with business partners
and customers overseas.
In addition, training courses would increase
motivation: staff would enjoy
the lessons and
perceive that the company in investing in them.
Therefore, language training would
be an
option.
Special bonus payments
Although
special bonus payments would have a beneficial
impact on motivation, they would have no
direct effect on the company’s operations.
There are also potential problems concerning the
selection
of staff eligible for the payments
and the setting of a precedent for future
payments. Therefore,
bonus payments would not
be advisable.
Recommendations
It is felt
that the best solution for the company and staff
would be to invest in language training. It is
suggested that the company should organise
course in French and Spanish. Those employees who
have
contact with partners and customers
should be assured of places but other invested
members of staff
should also be allowed to
attend.
P69 Sample answer: (250words)
Dear Recardo
Further to our conversation
of 30 March, I am writing to outline the proposed
programme for your visit
to our offices (12-15
April).
On Thursday morning I will be at the
airport to meet your flight and, assuming there
are no delays, I will
take you straight to
your hotel so that you can check in and freshen
up. As Mr Wilkins wishes to see you
before the
meeting, a business lunch has been arranged. We
will then travel to the company in time for
the meeting, scheduled to run from 14.30 to
18.00. After such a long day I suggest dinner at
your hotel.
Friday’s meeting is due to start
at 09.30. A taxi has been arranged to pick you up
at the hotel at 08.50.
Since the meeting lasts
all day, the company will provide a working lunch.
After work you will have a
chance to return to
your hotel before dinner at The Riverside Lodge at
20.00.
Your name has been entered for the Golf
Tournament (08.30 on Saturday morning). Mr Wilkins
will
collect you from your hotel at 08.00.
After the competition there is a formal dinner
with a distinguished
speaker at 19.30.
I
look forward to meeting you on the 12
th
.
In the meantime, please do not hesitate to contact
me on 020
755 9800. Yours sincerely
6