英语应用文写作教学课件(示范)
马丁路德金演讲稿-语文课前三分钟演讲
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英语应用文写作教学课件（示范）
课程编号：12x5003
教学课件：Week 11
Review
Type 1
Type 2 Memos, Agenda & Minutes of
a Meeting
Type 3 Telegrams, Telexes
Review: Form
Announcements:
1) in the
form of a letter: directed outward to announce
changes in the address phone number, or
in
executive personnel, to announce the establishment
of new branches, the change in product
prices,
etc.
2) in the form of a notice: directed
inward to cover a wider range of topics.
3) in
the form of a broadcast: delivered on emergent
occasions.
Announcement
Attention:
Another place for “Name of the Unit” is above the
body.
Body____________________________________
____________________________________
NoticeNote
_______________________________
_____________________________________________
Lost Name of the Unit [1]
Attention:
Another place for “Date” is above the body.
Weekday, Date
Body_______________________
__________________________________——____________
Review: Content
__________________________
_________________________________________________
Specify “who, what, why, when, where and how”
to inspire the expected response.
Contact
Rule of Relevancy
Signature
Review:
Language
Date [1]
Be concise and precise.
Attention to the integration of formality and
emotion of language. Study
the following
instances and consider the use of pronouns and
impersonal structures.
1a
We are pleased
to inform you that on account of rapid increase in
the volume of our trade with
New York, we have
decided to open a new branch at 314 Broadway with
Mr. Li Xiao-gang in
charge.
1b
It is a
great pleasure to inform you that approved by the
Board of Directors the Personnel
Department
has decided to appoint you the secretary of
General Manager.
2a
We are so sorry to
inform you that due to the present economic
depression, the board of directors
has decided
to dismiss some employees from their posts, and
you are one among them.
2b
We regret to
inform you that we have received no reply to our
letter in which we asked for
settlement of our
account sent to you on June 20.
3a
We
inform you that the business hitherto carried on
in the name if J. B. & Co. will be continued
under the style of Jack Black & Company,
Limited.
3b
如对您有帮助，请购买打赏，谢谢您！
This is to announce the establishment of Hunan
Trading Company in this city for the purpose of
carrying on import and export business as well
as other activities in connection with foreign
trade.
3c
It is hereby proclaimed that
the Board of Directors has decided to appoint Ms
Liu Ling secretary
of the management.
Activity 1
Directions: Read the criteria
of “good announcement” listed below. Then form
pairs and examine
your partner’s
announcements. Point out the problems, if any, to
himher.
A good announcement should
---
specify all the relevant details concerning who,
what, why, when, where and how;
______ Tom,
As
--- be clear and precise in language;
you _____, we are planning to _____ a new
branch in Guangzhou. We need an
--- be
complete yet concise in content;
experienced
executive to set up the operation and after
serious consideration, the board 0f
---
provide explanation for unusual or unexpected
happenings.
______ agreed that you are the
ideal person _____ this challenging _____.
Activity 2
We hope you would accept this
______. If you are ______ to accept, please come
to my
Directions: Please fill in the blanks
with appropriate words.
office on Friday 3:00
pm and I would ______ to discuss further ______
with you.
Very _____ yours,
Attention: This is less
formal.
Mary Green
Activity 3
Directions: Please
translate the following announcement into English.
致： 全体推销员
Reference:
主题： 年终销售会议
发自： 秘书林洁
To: All salesmen
Type 2
Memos, Agenda & Minutes of a Meeting
2003年度最后一次销售会议将于12月28日星期五上午10点至下午5点在总公司举行。
Subject: The Year-end Sales Meeting
A
memorandum is an informal document usually short
and on a single subject calling attention to
将供应午餐。
From: Lin Jie, Secretary
or
reminding the recipient of something important. It
serves as an exchanging of information
议程将于11月底寄出。如果你有任何议题需要提出，请于11月26日前寄给我。
th
from 10:00 The concluding sales meeting
for 2003 will be held on Friday, December
28
between departments within a business or
official agency or between agencies for the
following
如果你无法出席，请于12月1日前打电话至8688399。
am
until 5:00 pm at the Head Office.
purposes:
非常感谢。
1)
Lunch will be provided.
To give information;
2)
The agenda
will be mailed by the end of November.
To
request information;
th
.
3)
If you
have any items to be included, please forward them
to me by November 28
To request action;
st
.
4)
If you are unable to attend,
please call 8688399 not later than December 1
To put forward suggestions
Thank you very
much.
The format of a memorandum is
diagramed as follows:
Date [1]: _______
To: _______
From: ______
Subject
[2]: ______
Body
To:
_______
From: ______
Subject: ______
Date: _______
Body
FROM: _______
TO: _______
DATE:
______
SUBJECT: ______
Body
Attention:
1. The element “Date” may
appear in different places.
2. Sometimes
“Subject” is replaced by “Reference”.
When it
appears in the form of a letter, a memo usually
includes
--- Heading (Addresser’s Name,
Address, Phone No., Telegram No., Telex No.,
etc.). If this is
already inscribed on the top
of the stationary, it begins with
如对您有帮助，请购买打赏，谢谢您！
--- Date,
---
Addressee’s Name, Title, Address
--- Subject
[1]
--- Salutation
--- Body
---
Complimentary Close
--- Signature
Attention: Subject should be centered when it
appears below the salutation.
Dear Sir,
Sometimes a memo may include information about
distribution list, copy notation (C. C.) or even
enclosure. The format then is like this:
Subject: ________
Body
______________________________
(Signature:
Initials of the sender)
Or
_______________________________
Distribution list: insiders
)
(
Date: ______
Complimentary
Close
(C.C.: outsiders)
Activity 1
From: ______
Signature
(Enclosure)
Directions: read the sample
and generalize the features.
To: ________
Sample
Ref: ______ (Initials of the
person in charge)
V ﹡I ﹡P
Critical
Review:
C. C. _______
VIDEO INSTRUCTIONAL
PRODUCTS
1) Name of the company, addressee,
addresser, subject and date
Subject: _______
To: Mear Evans, Sales Department Manager
2) The addressee’s title
Body
From:
Sara Davidson S. D. (signed)
3) Subject
(Typist’s initials)
Subject: New Product
Proposal
4) Complete date
(Enclosure)
Date: November 8, 19—
5) “CONFIDENTIAL”
CONFIDENTIAL
6) Structure: Para. 1 Main
idea - Para. 2 Details- Para. 3 Response
expected
The New Products Committee hopes
to present a proposed new product to the
7)
Language: clear, concise, complete, correct,
courteous
VIP Board of Directors at their
December meeting. The first draft of the proposal
outlines
8) Sentence structure
the product
concept, potential sales, and cost estimates for a
new industrial training film.
9) Tone:
Courteous & professional
The new training film
follows the design of earlier products used in
industry on video
Features
cassette
recorders. It will focus on the pest-control
industry. Its primary purpose will be to
An
acceptable memo(randum) should
train pest-
control technicians to eradicate pests in
residential and commercial properties
---
include Title line, specifying the receiver, the
sender, the subject and the date;
while
maintaining safety standards for both the PC
technician and personnel working or
--- tell
information related to the company, from sales to
bowling team;
living in the area. The product,
an innovation in both pest control and in
training, appears to
--- place the major
information in the first paragraph, then needed
detail and if necessary required
have good
market potential.
action or response from the
audience;
--- usually not be so formal;
The committee looks forward to presenting the
proposal to you and your staff prior to
---
keep record or require action (that is, the
receiver should keep a copy);
the December
Board meeting. We think you will have valuable
contributions to make to the
--- follow the
standardized format: single space, block format;
double space between paragraphs,
overall plan
and can suggest methods by which the proposal can
best be presented to the
triple space before
the body.
Board. By next Friday, please
suggest a time most appropriate for our
discussion.
Activity 2
Directions:
Suppose you are the office director. Please write
a memo to remind heads of
departments of
certain arrangements during Managing Director’s
absence. Your memo should
include the
following points given in Chinese:
第一，
经理出发的时间；
第二， 副经理将负责日常事务，并主持下一次的例会；
第三，
本周的例会取消，通知下一次例会的时间。
Reference:
Distribution list