商务英语PPT(1)
西安电力高等专科学校-教师培训心得体会
CREATING A COMPANY
IMAGE
A company image is an intangible item, but
it‟s as important. Istablished company
images
car be changed and shaped through planned,
consistent marketing strategies;
consider
these item when establishing or change our company
image.
(1)Make sure our brochures,
advertisements, product, packages and business
cards
reflect our image.
(2)Combined our
sales strategy and tactics with our company image.
(3)We should create a image that will do
anything to please its customers, Make
sure
our customer service policies are consistent with
our desired imagine.
(4)Match the
promotional events in which you participate to our
image.
(5)Focus our publicity efforts on
publications that match our image.
A good
company image enhances public recognition and
increased popularity will
translate into great
trading volume and profits.
Interview
Finding the best possible
people who can fit within our culture and
contribute with
our organization is a
challenge and an opportunity. These special
features will help us
recruit and retain all
the talents we need. Here are some tips for better
selecting.
<1>Improve our candidate pool, use
professional association web sites and magazines
to advertise for professional staff, the key
to build our candidate pool before you need
it.
<2>Hire the sure people, we can‟t
afford the time to train a possibly successful
candidate.
<3>Involve employees in the
hiring process they can assist us to review resume
and
qualificatio
n of potential
candidates. They can help us interview people to
assess their potential
“fit” within our
company.
<4>Pay better than our competitor,
we will get what we are willing to pay for in the
job market.
Work
Eviroment
The way the workplace is
designed has greater significance then we think it
affect
heslth well being and work.
In
swenden, sickness absence has been high among the
working population,in
recent years .Research
shows that psychosocial environmental fatctors
have a great
influence on metal and
physiological health,,and physiological
health,andwe know
that job satisfaction
probably plays on important part,physiologicaill
health is the
most common cause of sickness
absence among office workers. Companysshould
create appealing working environment, so that
employees will look forward to coming
to work
each day, And a business-casual professional
environment enables employees
to be more
productive
Reducing Overheads
Starting up a business is
an expensive people don‟t realize the high
costs that often go into starting up a new
business. Expenses like advertlising,
equipment and machinery,offices space,
licensing and fees to make our company
business legal all add up ..sometimes turning
out to be more money than expected The
following are some ways you can cut costs by
reducing overheads;
<1>Hire the right number
of people, if we have a seasonal business,
consiner hiring
part-time or seasonal
employers.
<2>Reduce training costs,
employees afford their own training and
certification by
offering perks to them,Such
as additional vacation time.
<3>Rent
equipment, By renting instead of buying your
equipment.
<4>Call on friend,if you have
friends in centain areas, don‟t hesitate to call
on them
and see if he call help you.
Internal communication
Our company is
committed to a strong internal communications
culture and
practice,its board ranged of
communication activities ,channels and media
strive to
help employees manage and use
corporate information we receive in our work and
in
doing so,it can be fully engaged in the
delivery of company strategy ,our company
promotes a culture where good communications
practice is intergrated into every
interaction
with and between employees and where shared vision
and goals ,shared
knowledge ,openness,speed
and integrity are paramount.
our company
measures its performance in internal
communications through the
companywide annual
employee opinion survey as well as targeted
surveys around
specific communication
activities,there are three channels for
communicating with
employees magazine,our
company offers daily online news from around the
organization and internet.
Teamwork
The distinctions between a team
and a work group are very important,because
the operating level of a group effects.
Fundamental factors that distinguish between
work groups and real teams are the
presence or
the absence of :
1 An incremental performance
need or opportunity
2 Ture interdependence and
real shared accountability
The best single
criterion to use for determining whether a team or
a work group is
the best choice for giving a
given situation is this :is there a need to make a
significant
difference in organizational
performance?It is important to select the right
kind of
group :either work group or team ,the
decision whether to become a real team or a
work group should be made based on the
advantages obtained versus the investment
required
Reducing
production cost
Cost reduction
is an important factor in importing the state of a
business,It can
obviously result in higher
profits and stronger are several methods
business leaders or managers use to reduce
costs that be damaging to the health of
organization ,these include
downsizing,reducing,customer service and cutting
corners
in production of the biggest effects
of downsizing to reduce costs is that
the good
employees quickly leave the company for greener
,the company
is left with the dead wood
employees ,who are supposed to do twice the work
as
these days of changing technologies and
methods,it is necessary to train our
workers
to keep them up to date.
In
conclusion,crude method to reduce costs,such as
downsizing are not effective
can actually harm
a business,helping our suppliers ,training your
workers can help to
eliminate waste and
improve the profits of our business
.
Our credo
We belive our first
responsibility is to mothers and fathers and all
other who use our
products and services
<1>In meeting their needs everything we do
must be of high quality.
<2>We must condtantly
strive to reduce our costs in order to maintain
reasonable
prices.
<3>Customers‟orders
must be serviced promptly and accurately
<.4>Compensation must be fair and adequate
<5>Employeers must feel free to make
suggestions and complaints
<6>Our final
responsibility is to our stockholders. Business
must make a sound profit.
<7>We must
experiment with new ideas.
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