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Home Inns
Tra Class
Daisy
Number16
Outline
Background of Home Inns
Glorious Achievements
of Home Inns
Management Ideas of Home Inns
ience
t
Prospects of
Home Inns
Growth
ble Enviroment and
Bright Future
sion
Good
morning,everyone.I’m Daisy. Number sixteen. Today
I’d like to tell you
about an famous franchise
company, Home Inns.
In my brief
presentation we will begin by the background of
Home Inns. Then I’ll
give an overview about
it’s glorious achievements. Further more, I’ll
introduce it’s
management ideals. And finally
I’d like to talk about it’s prospect and some
oppinions
about it’s future development. If
you have any questions, I’ll be happy to answer
them
at the end.
1. The
Background of Home Inns
So let’s look at the
background Home Inns.
Home Inns, a
comprehensive hotel, based in Beijing, has started
chain operation in
June 2002. It created by
Capital Travel Group—with the largest capital in
China, and
Xiecheng Travel Web—the biggest
hotel distribtor in China investment management.
Modest life, natural life
(适度生活，自然自在）
is the hotel’s theme.
Using the experience of other econnomy hotel
in European and American for
reference, Home
Inns provides the clean and warm hotel product
,including
accommodation, dining and
amusement, to all kinds coustomers,.
Glorious Achievements of Home Inns
Home
Inns aims at building up the renowned brand of
Chinese Econnomy Inns.
Reviewing the pass, we
can find that Home Inns’honnors were legion. Here
I can
show you some of them.
In
February, Inns was awarded the honourable title
of Top 20 of
Chinese Hotel
Chain.
（2002中国饭店业集团20强）
Also in
July, 2004, Home Inns was the only one economy
hotel to won the The
Vanguard of Chinese
National Brand of 2004 Hotel.
(2004年中国饭店业民族品牌先锋)
What’s more, in February,
2008, the trademark of Home Inns was elected the
Chinese Wellknown Trademark.
Home
Inns make a great progress in 2010,. First of all,
the occupancy rates in the
fourth quarter
reached 92.9%. Secondly, expiring on the end of
December, Home Inns
had over 900 chain hotels
thoughout the country, covering more than 160
cities. Last
but not the least, Home Inns
gross 530 billion RMB ( matched 80.4 million
dollars
about ), and net profit of
359.5 billion RMB ( matched 54.5 million dollars
about ).
Management Ideas of Home
Inns
The mainly management ideas are four,
convience, warmth , comfort and value.
ience
Convience means Home Inns is located at
a appropriate position with traffic
convenience. And it also provides shuttle bus
service, limousine service for some
customers.
Warmth refers to the kind greeing
and tender care.
t
Comfort
absolutely means Home Inns promise to try their
best to make every
customer comfortable with
their professional services.
What’s more, value is the meaning of the
reasonable price and high quality
services.
Prospects of Home Inns
Grouwth
Built up in 2002,Home Inns entered
it’s period of rapid growth during the next 3
years.
Here you can see. The total
chain hotels are in rapid upward trend since 2002
to
2010. In June 2002, it’s twenty chains
hotels. In November 2005, there are 61. Then,
in May 2006, it’s 131. And in December 2010,
it’s 900.
ble Enviroment and Bright
Future
It is said that nowadays abundant
market demand provide a advantageous situation
to economy hotels’ rise and development.
Due to the beatiful surroundings, convienit
traffic and cheap price, economy hotels
have
the strong competitive ability. Many professionals
see huge potential in the
economy hotel
sector.
And here is a form about Home
Inns.
sion