大学英语Unit14 Advertising_ppt
薄荷日记-苏大附中
v1.0 可编辑可修改
Unit 14 Advertising
Part A
Communicative Function
Agreement or Disagreement
Listen to the
conversations, paying attention to the ways people
agree and disagree
with the opinions
expressed. Decide whether the second speaker
agrees or disagrees
with the first speaker.
1. a. Agree b. Disagree
2. a. Agree b. Disagree
3. a.
Agree b. Disagree
4. a. Agree
b. Disagree
5. a. Agree b.
Disagree
6. a. Agree b. Disagree
7. a. Agree b. Disagree
8. a.
Agree b. Disagree
Script
1.
2.
3.
4.
5.
--Do you think we should put an
ad in the newspaper to sell our apartment
--Sure, why not
--Campus Daily isn't very
interesting this week.
--You can say that
again.
--I hear putting an ad in a newspaper
costs a lot of money.
--It depends.
--In
my opinion watching so many TV ads is a waste of
time.
--I couldn't agree with you less.
--You don't care for commercials on TV, do you
--I'll say I don't.
111
v1.0 可编辑可修改
6.
7.
--Didn't you think the movie we saw last night
was fascinating
--I wouldn't say that.
--There'll be a football match between England
and France on Channel 10
tonight.
8.
--Are you absolutely sure
--The design of the movie ads appeals to me
very much.
--You said it.
Listening
Strategy
Listen to the short conversations and
choose the right answers to the questions you
hear.
Example: --You like to go
shopping in the supermarket, don't you
--Yes, it's so convenient. Besides,
things are cheaper.
Q: Does the woman
enjoy shopping in the supermarket
a. Yes
b. No
1. a. Yes b. No
2.
a. Yes b. No
3. a. Yes
b. No
4. a. Yes b. No
5. a.
Yes b. No
6. a. Yes b.
No
7. a. Yes b. No
8. a. Yes
b. No
Script
1.
--How do you
like our campus, John
--Well, it's very large
but it's not clean enough.
222
v1.0 可编辑可修改
2.
Q:
Does John have a favorable opinion of the campus
--How do you like your English teacher, Li
Ming
--She's very strict and her classes are
always well-organized. Besides,
she often
gives up her free time for her students.
3.
4.
Q: Does Li Ming like
her English teacher
--How did you enjoy your
vacation, Jack
--Although it was short, I
visited many museums and art galleries.
Q:
Did Jack enjoy his vacation
--Michael,
everybody says Professor Fall is a boring teacher.
What do you
think
5.
6.
--Everyone falls asleep in his
class. And he's hard to talk to.
Q: Is
Professor Fall popular among his students
--What's your impression of New York, Barbara
--I really like the stores and the museums
appeal to me, too.
Q: Does Barbara like New
York very much
--Do you like living on campus
--I think so. But sometimes the dorm is so
noisy that I can't get anything
done.
Q:
Does the woman have a completely favorable opinion
of living on campus
7.
--Do you
think you will major in medicine, Mary
--I
think being a doctor means a lot of study and then
working all sorts
of hours.
8.
Q: Does Mary want to major in medicine
--How do you like living with your roommates
--Well, sometimes it's hard to share a room
with others but you get along
with your
roommates by compromising.
333
v1.0 可编辑可修改
Q: Does
the woman get along with her roommates
Part B
Listening Tasks
A Conversation
Placing an Ad
Script
Placing an Ad
(Ring …Ring … Sound of phone being picked up)
John: Hello, Campus Daily, advertising
department. This is John speaking.
Maggie:
Hi. I'm calling to place a couple of ads.
John: Sure. Under what classification
Maggie: Well, I'd like one in the
John:
All right. And how would you like your ad to read
Maggie: It should read
apartment on Fifth
Avenue, three blocks from campus. Share rent and
utilities. Available September first. Call
between 5 and 9 . and ask for
Maggie.
John: Fine. And what about your other ad
Maggie: That one I'd like under
blue sofa
and easy chair for sale, excellent condition, $$350
or
best offer. Call between 5 and 9 . and ask
for Maggie.
that
John: Uh, huh. You'll
want your phone number on these, right
Maggie:
Oh sure. Thanks for reminding me. It's 555-6792.
John: And how long do you want these ads to
run
444
v1.0 可编辑可修改
Maggie: For a week, I guess. How much would
that be
John: Let's see—it's $$8 a week per
line. Your two ads will both take up three
lines, so that's $$24 per ad.
Maggie: All
right.
the paper.
Exercise 1:
Listening for general understanding
Listen
to the recording once and choose the right answers
to the questions you hear.
1. Who are the
two speakers in the telephone conversation
a. A newspaperman and a reader.
b. An advertising agent and a client.
c. A
real estate agent and a tenant.
d. A shop
assistant and a customer.
2. What is Maggie
doing in the conversation
a. She is applying to work for a newspaper.
b. She is trying to sell her apartment through
a local newspaper.
c. She is running the ads
column of a campus newspaper.
d. She is having
two ads run in a school newspaper.
3. What can
you infer about Maggie
a. She will graduate
soon.
b. She feels lonely living in an
apartment all by herself.
c. She will move out
of a two-bedroom apartment.
d. She might be
unable to afford a two-bedroom apartment alone.
Exercise 2: Listening for details
Listen to the recording once again and fill in
the blanks with the missing
information.
555
v1.0 可编辑可修改
1)
Roommate
Wanted
2)
Female
roommate
wanted for pleasant, sunny two-
bedroom apartment on
3) Fifth
Avenue
,
4)
three blocks
from campus. Share
5)
rent
and utilities. Available 6)
September
1st
. Call Maggie at 7)
555-6792
between 8)
5
and 9)
9
.
Merchandise 10)
for Sale
Matching
blue 11)
sofa
and 12)
easy chair
for sale, 13)
excellent
condition
,
14)
$$350
or best 15)
offer
. Call
Maggie at 16)
555-6792
between 17)
5
and 18)
9
.
Part C
Additional Listening
A Passage
Different Kinds of Advertising
Listen to
the passage and fill in the blanks with the
missing information.
Major
Differences between Television Advertising and
Newspaper Advertising
Television advertising
Newspaper advertising
1. the most
expensive 1. the cheapest
2. generally used by
big companies 2. often used by small
companies
3. can reach a large audience
3. enjoys wide circulation
Script
Different Kinds of Advertising
666
v1.0 可编辑可修改
Advertising is
an important part of marketing. Very few companies
are able to
sell a product without
advertising. It is possible, but very unlikely.
There are
many different kinds of advertising.
The simplest is called promotion. Promotion
is
using brochures or pamphlets to advertise. Theses
can be handed to people on the
street or they
can be mailed. If they are mailed, it is called
direct mail advertising.
After direct mail
advertising, there are: newspaper advertising,
radio advertising,
magazine advertising and
television advertising. Newspaper advertising is
the
cheapest kind, while television is the
most expensive.
Television ads are generally
used by large companies selling a product to a
large
market segment. Television advertising
can be very successful because it reaches
such
a large audience. Small companies may find
television advertising too expensive,
so they
often use newspapers to advertise. However, large
companies also like
newspapers because of
their wide circulation.
Part D
Test
Your Listening
A Compound Dictation
Listen to the passage three times and supply
the missing information.
Advertising
is an important part of the free enterprise 1)
system. This is
because different businesses
are 2) competing for the same market. For this
reason,
they buy advertising 3) space in
newspapers or magazines and advertising time on
radio or TV. They each hope that
advertisements will increase 4) demand for their
products.
In order to do well in the
market, advertisers need to decide on a target; in
other words, who are possible 5) buyers for
their product For example, what is the
age and
sex of their target group How much education do
they have What are their
777
v1.0 可编辑可修改
political 6) beliefs
and values How much money do they make Some
companies such
as McDonald’s target various
groups, so they have many different ads—one for 7)
teenagers, one for families and several in
different languages.
8) After advertisers
decide on who, they need to determine where. What
is a good
place for their advertisement
Sellers of toys often advertise during children’s
TV programs on Saturday morning. Sellers of
expensive clothing advertise in Vogue
and
other fashion magazines.
9) Advertisers also
need to think about people’s motivation—their
reasons for
buying something. What makes
people buy one product but not another There are
many
possible reasons: health, profit, love,
entertainment, etc. A study of advertising
can
also be a study of psychology. 10) When we think
about the products that people
buy, we learn
about their needs, wants, fears, and values.
888