商务英语期中试卷
蓝色清真寺-师德案例
Match the words with their
corresponding definitions. （每题1分，共10题， 10%）
1.
maintenance
2. payroll
3. custom
4.
etiquette
5. patent
6. recruit
a. put
into practice
b. a selection or series
c.
formal rules for polite behavior in society
d.
keeping equipment in good condition
e.
introduce a new product onto the market
f. something done in a society because of
tradition
7. range g. a list of
employees and the wages they are paid
8.
implement h. the right to make or sell an
invention
9. launch i. operating
costs
10. overheads j. hire
Put the following from English into Chinese or
vice versa. （每题1.5分，共10题， 15%）
1. terms of
payment 6.参与式管理
2.
interpersonal skill 7.人力资源管理
3. customer relations
8.顾客忠诚度
4. household income
9. 知名度
5. product counterfeiting
10. 研发部
Fill in the blanks according to
the first given letters.（每题1分，共15题，15% ）
The
amount of responsibility of any individual in a
company depends on the
1
p _____ that he
or she occupies in its
2
h_____.
Managers, for example, are responsible for leading
the people
directly under them, who are called
3
s_____. To do this successfully, they
must use their
4
a_____,
which is the
right to take decisions and give
5
o .
Managers often
6
d_____ authority. This
means that employees, at lower levels of the
company hierarchy can participate in
7
d_____-making.
The characteristic of
management often vary according to national
8
c , which can determine
how
managers are trained, how they lead people and how
they approach their jobs.
Janis Williams has
decided to invest a part of her savings on the
stock
9
m . She contacts
a
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b for further advice about how to
do this, and he recommends a selection of
different
companies’
11
s that she
might be interested in buying. He also explains
how these companies
have
12
p in
the past and how much she can expect to receive in
13
d . He tells her how
the
transactions will be carried out and lets her know
how much
14
c she will have to pay
for the service. Once Janis has agreed to the
terms, he contacts his representative on the stock
exchange, who arranges the transaction. At the
end of the day the transaction has been completed
and Janis has become a
15
s .
1
Cloze(Complete the extract
from the letter of application below, using an
expression from A in
the correct form and a
preposition from B. 30% （每题3分，共10题， 30%）
A
B
to believe
from
to collaborate
in (ⅹ4)
to result
to
to report
on
to benefit
for (ⅹ2)
to work
with
to be responsible
to be involved
to succeed
to reply
I am writing to 1 the position of
Senior Computer Programmer. As you can see in my
enclosed curriculum vitae, I already hold the
position of Team Manager where I 2 three
other Team Managers form different divisions
of the company. I have recently 5 a major
research and development project where my tram
was asked to 6 a new network
application for the company’s accounts
department. During this project we 7
solving a
number of complex technical
problems. This program is now in the final stages
and once complete
will 8 considerable
savings in both cost and time. While I am happy in
m present
position, I would welcome the
challenge of managing a bigger team. I firmly 9
the value
of teamwork and power sharing which
I know are important elements in the working
environment
of your company. Moreover, I feel
sure that on both a personal and professional
level I would be
able to 10 the
opportunity of working for a company with such a
well-established international
reputation.
Translation: （每题3分，共10题， 30%）
1. Your
company has been introduced to us by the Bank of
China as prospective buyers of
electronic
products. As we deal in the items, we shall be
pleased to
____________________________(与你建立直接的贸易关系)
2. In reply to your letter dated March 28, we
enclose our latest illustrated catalogue
_______________. (供你方参考)
3. We are
interested in your “Red Flower” Brand Varnish(清漆),
but_______________(很遗
憾)your price is about 8%
higher than that of other suppliers for similar
quality products.
4.
If__________________(你方价格有竞争力), we are willing to
place our first order for 1200
dozen,ie,400
dozen of each type.
5. Our products are
popular in the world market, with its
__________________(优良的品质)
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programmers who 3 me directly. As an
additional part of my job I have to 4
and____________(合理的价格) worth
introduction.
6. Recently, mountain bike great
demand for us, ___________(不能保证) that new orders
on June
30 before delivery.
7. We've
decided to ________(委托你方) with the sole agent of
our toy products in China
8. In music product
market,
___________________________(是索尼最先开发了随身听)but the
current market leader is Apple with its ipod.
9. I will _______________(承担责任)for my
mistakes.
10. I am sure ______________________
_______________(那么晚睡觉对史密斯的健康不利)
Reading （每题2分，共20题，40%)
Passage 1
In
recent years many countries of the world have been
faced with the problem of how to make
their
workers more productive. Some experts claim the
answer is to make jobs more varied. But do
more varied jobs lead to greater productivity?
There is evidence to suggest that while variety
certainly makes the workers’ life more
enjoyable, it does not actually make him work
harder. As far
as increasing productivity is
concerned, the variety is not an important factor.
Other experts feel that giving the worker
freedom to do his job in his own way is important
and
there is no doubt that this is true. The
problem is that this kind of freedom cannot easily
be given in
the modern factory with its
complicated machinery which must be used in a
fixed way. Thus while
freedom of choice may be
important, there is usually very little that can
be done to create it.
Another important
consideration is how much each worker contributes
to the product he is making.
In most factories
the worker sees only one small part of the
product. Some car factories are now
experimenting with having many small
production lines rather than one large one, so
that each
worker contributes more to the
production of the cars on his line. It would seem
that not only is the
degree; of workers’
contribution an important factor, therefore, but
it is also one we can do
something about.
To what extent more money led to greater
productivity? The workers themselves certainly
think this is important. But perhaps they want
more money only because the work they do is so
boring. Money just lets them enjoy their spare
time more. A similar argument may explain demands
for shorter working hours. Perhaps if we
succeed in making their jobs more interesting,
they will
neither want more money, nor will
shorter working hours be so important to them.
1. Which of these possible factors leading to
greater productivity is not true?
A) To make
jobs more varied.
B) To give the worker
freedom to do his job in his own way.
C)
Degree of work contribution.
D) Demands for
longer working hours.
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2.
Why workers want more money?
A) Because their
jobs are too boring. B) In order to enjoy more
spare time.
C) To make their jobs more
interesting. D) To demand shorter working hours.
3. The last sentence in this passage means
that if we succeed in making workers’ jobs more
interesting __.
A) they will want more
money
B) they will demand shorter working
hours
C) more money and shorter working hours
are important factors
D) more money and
shorter working hours will not be so important to
them
4 . In this passage, the author tells
us __.
A) how to make the workers more
productive
B) possible factors leading to
greater efficiency
C) to a certain extent
more money lead to greater productivity
D)
how to make workers’ jobs more interesting
5
. The author of this passage is probably a __.
A) teacher B) worker C) manager D)
physicist
Passage 2
Over the past
decade, the environmental movement has exploded
onto the mind of mainstream
consumers, a fact
not lost on marketers and advertisers. Green
advertising; started in the mid-1980s
when
issues of the environment muscled their way to the
forefront of marketing. Advertisers saw
the
consumer desire for environmentally safe products
and tried to meet the demand as quickly as
possible. Not surprisingly, this first wave
suffered from rough and poorly conceived marketing
efforts. Many advertisers embraced a genuine
concern for the environment. But consumers
realized
that some companies made false claims
and exploited the movement, using such nebulous
(模糊
的)terms as “environmentally friendly” and
“green.”
Consumers grew wary of environmental
appeals, and advertisers reacted by reducing its
emphasis. To avoid future trouble, many
companies waited for state and federal governments
to
define terms and provide legal guidelines,
which paved the road to a second wave. In 1992 the
Federal Trade Commission established
guidelines for green marketing, followed shortly
by state
governments. California passed
particularly strict laws, setting definitions for
terms like “ozone
friendly,” “biodegradable,”
and “recycled.”
According to the state’s
court, “California seeks to guard against
potentially specious; claims
or ecological
puffery (吹捧) about products with minimal
environmental attributes.” Texas,
Massachusetts, Minnesota, Tennessee,
Connecticut, and Washington soon followed the
Golden
State’s lead. The rigid regulations
have left a number of advertisers confused and
frustrated,
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although some
feel that environmental claims have already peaked
and are on their way out. Some
believe that
we’ve now entered green advertising’s third wave,
where environmental concern is now
part of the
mainstream.
6 . What were some early problems
with Green advertisements?
A) They were
expensive. B) No one believed them.
C) They were unsuccessful. D) They were
often deceptive.
7. What was the response by
consumers?
A) Consumers were responsible.
B) Consumers were hostile.
C) Consumers
didn’t care all the time. D) Consumers got
tired of it.
8 . How did Green
advertisements change after the first wave?
A) They became more popular. B) They
were more regulated.
C) They became better
produced. D) They became less honest.
9. When did the green third wave come?
A)
When environmental concern rise.
B) When
advertisers are self-regulating themselves.
C) When advertisements become very regulated.
D) When the mainstream also becomes concerned
about it.
10. Which of the following state
takes the lead in guarding against ecological
puffery of products
with minimal environmental
attributes?
A) Massachusetts. B) Texas.
C) California. D) Connecticut.
Passage 3
The eight airlines of the One-
world alliance have joined forces to give world
travelers a simple
way to plan and book a
round-the-world journey. It's called the One-world
Explorer program.
One-world Explorer is the
perfect solution for a once-in-a-lifetime holiday
or an extended
business trip. It's a great way
for you to explore the four corners of the earth
in the safe hands of the
eight One-world
airlines.
You can have hundreds of
destinations to choose from, because the One-world
network covers
the globe. And, as you travel
around the world, you'll have the support of
260,000 people from all
our airlines, who are
devoted to the success of your journey, helping
you make smooth transfers and
offering support
all along the way.
The One-world goal is to
make global travel easier and more rewarding for
everyone of our
travelers. We try our best to
make you feel at home, no matter how far from home
your journey may
take you.
We can offer
travelers benefits on a scale beyond the reach of
our individual-net-works. You'll
find more
people and more information to guide you at every
stage of your trip, making transfers
5
smoother and global travel less of a
challenge.
11. One-world in the passage
refers to
A) a travel agency
B) a union
of airlines
C) a series of tourist
attractions
D) the title of a flight program
12. The One-world Explorer program is said to
be most suitable for those who
A) have been
to the four corners of the earth
B) travel
around the world on business
C) want to
explore the eight airlines
D) need support
all along the way
13. The advantage of the
alliance lies in
A) its detailed travel
information
B) its unique booking system
C) its longest business flights
D) its
global service network
14. We can learn from
the last paragraph that One-world
A) offers
the lowest prices to its passengers
B) keeps
passengers better informed of its operations
C) offers better services than any of its
member airlines alone
D) is intended to make
round-the-world trips more challenging
15.
The purpose of the advertisement is to
A)
promote a special flight program
B) recommend
long distance flights
C) introduce different
flights
D) describe an airlines group
Passage 4
It is pretty much a one-way
street. While it may be common for university
researchers to try
their luck in the
commercial world, there is very little traffic in
the opposite direction. Pay has
always been
the biggest deterrent, as people with families
often feel they cannot afford the drop in
salary when moving to a university job. For
some industrial scientists, however, the
attractions of
academia (学术界) outweigh any
financial considerations.
Helen Lee took a 70%
cut in salary when she moved from a senior post in
Abbott Laboratories
to a medical department at
the University of Cambridge. Her main reason for
returning to academia
mid-career was to take
advantage of the greater freedom to choose
research questions. Some areas
6
of inquiry have few prospects of a
commercial return, and Lee’s is one of them.
The impact of a salary cut is probably less
severe for a scientist in the early stages of a
career.
Guy Grant, now a research associate at
the Unilever Centre for Molecular Informatics at
the
University of Cambridge, spent two years
working for a pharmaceutical (制药的) company before
returning to university as a post-doctoral
researcher. He took a 30% salary cut but felt it
worthwhile
for the greater intellectual
opportunities.
Higher up the ladder, where a
pay cut is usually more significant, the demand
for scientists
with a wealth of experience in
industry is forcing universities to make the
transition (转换) to
academia more attractive,
according to Lee. Industrial scientists tend to
receive training that
academics do not, such
as how to build a multidisciplinary team, manage
budgets and negotiate
contracts. They are also
well placed to bring something extra to the
teaching side of an academic
role that will
help students get a job when they graduate, says
Lee, perhaps experience in
manufacturing
practice or product development. “Only a small
number of undergraduates will
continue in an
academic career. So someone leaving university who
already has the skills needed to
work in an
industrial lab has far more potential in the job
market than someone who has spent all
their
time on a narrow research project.”
16. By “a
one-way street” (Line 1, Para. 1), the author
means ________.
A) university researchers know
little about the commercial world
B) there is
little exchange between industry and academia
C) few industrial scientists would quit to
work in a university
D) few university
professors are willing to do industrial research
17. The word “deterrent” (Line 2, Para. 1)
most probably refers to something that ________.
A) keeps someone from taking action C)
attracts people’s attention
B) helps to move
the traffic D) brings someone a
financial burden
18. What was Helen Lee’s
major consideration when she changed her job in
the middle of her
career?
A) Flexible work
hours. C) Her preference for the lifestyle
on campus.
B) Her research interests.
D) Prospects of academic accomplishments.
19.
Guy Grant chose to work as a researcher at
Cambridge in order to ________.
A) do
financially more rewarding work
B) raise his
status in the academic world
C) enrich his
experience in medical research
D) exploit
better intellectual opportunities
20. What
contribution can industrial scientists make when
they come to teach in a university?
A)
Increase its graduates’ competitiveness in the job
market.
B) Develop its students’ potential in
research.
7
C) Help it to
obtain financial support from industry.
D)
Gear its research towards practical applications.
V. Finding out the extra word.
（每题1分，共5题，5%）
Read the text below about a
special kind of competition.
In most of
the lines 1-5 there is one extra word which does
not fit. One or two lines, however,
are
correct.
If a line is correct, write CORRECT
on your Answer Sheet.
If there is an extra
word in the line, write the extra word in CAPITAL
LETTERS on your
Answer Sheet.
1 The competition, which there is held every
two years, is organized by the international
2
Training Organization. All U.K. competitors
qualify for the team by getting through
3 a
tough national competition. Their backgrounds are
vary from arts to sciences,
4 and students
to the self-employed. Since they do not know which
skill area they
5 will be tested in, they
must to train for everything before the start of
the competition.
Answer Sheet (A)
Class________ Name
__________ No.____________ Score________
I. Match the words from the text with
their corresponding definitions. 10%
1. ____
2. ____ 3. ____ 4.____ 5.____
6. ____ 7. ____ 8. ____ 9.____
10.____
II．Fill in the blanks using
the appropriate word or phrases from the text. 15%
1_____________ 2. _____________
3. ____________
4.______________
5._____________ 6. ____________
7. ______________ 8. _____________
9._____________
10._____________
11. ____________ 12. ____________
13._____________ 14.____________
15._____________
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III.
Reading 40%
Passage one 1.___ 2.___
3.___ 4.___ 5.__ _
Passage two
6.___ 7.___ 8.__ 9.___ 10.
Passage three 11. 12. 13.
14. 15.
Passage four 16.__
_ 17.__ 18 ___ 19.___ 20.
IV. Cloze 30%
1 2
3 4
5
6 7 8
9 10
V.
Finding out the extra word. 5%
1. _________
2. __________ 3. __________ 4. ________ __
5. ____ ____
1
答案： 1 d 2 g 3 f 4 c 5 h
6 j 7 b 8 a 9 e 10 i
2
答案：
1
position 2 hierarchy 3 subordinate 4
authority 5 orders 6 delegate
7
decision 8 culture 9 market 10 broker 11
shares 12 performed
13 dividends 14
commission 15 shareholder
3
答案：
1-5 DADBC 6-10 DDBDC 11-15 DBDBD
16-20 CABDA
4
答案
1 apply for
2 am responsible 3 report to 4
collaborate with
5 been involved in 6
work on 7 succeeded in 8 result in
9 believe in 10benefit from
5
9
Key:
T T
(摘自
BEC中级阅读全真试题)
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