商务英语教案.doc
泉州纺织服装职业学院-开学致辞
商务英语教案
篇一：商务英语教案
商务英语教案
Chapter 1 International Business English
I.
Suggested Teaching Plan
Students will be able
to:
1. understand the key idea of the
international business
2. master some
basic terms of international business English;
3. conduct a series of reading, listening,
speaking and
writing activities related to the
theme of the unit;
4. complete all the
relative exercises in this unit
collaboratively with other peers.
1st
periodpre-reading activities
2nd
periodwhile reading
3rd periodhighlights
of the text
4th periodafter-reading
activities
II. Teaching Method
1. ppt
or
2. teacher gives lecture mainly or
3. students read, teacher asks questions with
detailed
explanation or
4. ask students
to do ppt for presentation
III.
Explanatory Notes on Technical Terms
1.
economic surplus－profit or the money that remains
after
all the expenses are paid.
2．Portfolio－the list of shares in business owned
by a
person or a company; holdings in the form
of stocks, bonds or
other securities.
3．a
parent company－holding company.
4．turnkey
project－a project undertaken by a contractor.
5．expropriation－taking away or dispossessing .
6．collection－obtaining payment of a debt,
e.g. a bill,
cheque, etc.
7.
correspondent bank－a bank that has regular
business
with another bank or company in a
distance place.
8. insurance policy－a
document issued by the insurer,
setting out
the exact terms and conditions of an insurance
transaction.
9. insurance certificate－a
simplified insurance policy.
10. weight
memo－a note made out by a seller and used to
indicate the net and gross weights of each
package.
IV. Detailed reading
Warming-up
questions
1. How much do you know about
international business?
2. Can you
say something about the basic purpose of
business activities?
3. Do you know
what features does international business
deal
with?
1. What is Business?
?
Traditionally, exchange or trade for things people
wanted
or needed
? Technically, the
production, distribution, and sale of goods
and service for a profit
? The primary
goal of business activities is creating profit or
economic surplus
2. What is
International Business?
? As a field of
management training, it deals with the special
features of business activities that
cross national boundaries including movements of
goods,
services, capital, or personnel;
transfers of technology,
information, or data,
or even the supervision of employees.
? The
international business field encompasses
international
transactions in commodities,
international transfers of intangibles such
as technology and
data, and the performance of
international services such as
banking and
transportation. It gives special attention to the
multinational enterprises __ an
enterprise based in one country
and operating
in one or more other countries__ and the full
methods open to such enterprises for doing
business
internationally.
3. The Scope of
International Business Activities
?
Physical goods－products from mining, petroleum,
agriculture and manufacturing activities ?
Transactions in
service －construction, hotel,
tourism, business consulting, and
retailing
and
wholesaling, transportation
?
Financial areas－ commercial and investment
banking,
securities, and insurance
?
Communication media－radio, television, telegraph,
telephone, magazines, books, newspapers,
news services, networks and movies.
? *
foreign direct investment－investment that give the
investor effective control and are
accompanied by managerial participation.
*
portfolio investment－ for the sake of obtaining
investment income or capital gains rather
than entrepreneurial
income.
*different
ways of financing in foreign direct investment－
not through capital movement abroad,
but by borrowing locally,
reinvesting foreign
earnings, by the sale to the foreign affiliate
of non-financial assets such as technology, or
through funds
generated by licensing fees and
payments for management
services to the parent
company.
* direct investment includes whole
ownership and a joint
venture with one or more
partners, who may be private firms or
governments in the host country or other
international firms of
different
nationalities.
4. International Risk
? Include financial, political, regulatory, and
tax risks
? Financial risk elements involve
balance-of-payments
considerations, varying
exchange rates,
differential inflation
trends among countries, and divergent
interest
rates.
? Political risks include the risk
of expropriation and other
adversary national
policies.
? regulatory risks arise from
different legal systems,
overlapping
jurisdictions, and dissimilar
policies that
influence business practices and the application
of antitrust law.
? In the tax field,
unforeseen changes in fiscal policies and
the uncertainty of application of tax
laws.
5. On International Business
Law
? The movement of people ____ visa,
work permit,
employment agreement, and
employment
termination clauses
? The
movement of goods___ tax, antitrust, packaging and
advertising
? Transfers of information
___ patent and trademark
? Domestic laws of
the home and host states, trade rules of
regional groups, and
multilateral and
bilateral treaties between the home and host
states
6. Commercial Credit
?
Credit ___ means who takes the responsibility of
paying
money and surrendering the shipping
documents which represent the title to the
goods in handing
over the transacted goods and
paying the above said money.
? A.
Commercial credit___ remittance and collection
，the
buyer is responsible to
make
payment, the seller to surrender documents.
B. banker’s credit ___ letter of credit ， the
banker is
responsible to pay money and
tender documents on behalf of
both parties.
? The buyer can adopt three different ways
of remittance
when he sends the money to the
seller
through a bank:
1）Mail
Transfer
The buyer gives money to his
local bank. The local bank
issues a trust deed
for payment, then sends it to a correspondent
bank at the seller’s end by means of mail and
entrusts him to
pay the money to the seller.
2）Telegraphic Transfer
At the
request of the buyer, the local bank sends a trust
deed
for payment by cable directly to a
correspondent bank at the
seller’s end and
entrust him to pay money to the seller.
This method is quicker than mail transfer. The
seller can
receive the money at an early date.
But the buyer has to bear
more expenses.
3）Demand Draft
The buyer buys a bank draft
from his local bank and sends it
by mail to
the seller. On the basis of the above bank draft,
the
seller or his appointed person takes the
money from the relative
bank in his place.
? Collection
The seller
issues a draft, to which the shipping documents
are attached, forwards the draft to a bank in
his place , makes an
application for
collection and entrusts the remitting bank to
collect the purchase price from the buyer
through its
correspondent bank abroad .
Because the remitting bank instructs the
collecting bank not
to part the documents with
the latter until the draft is accepted or
paid, the buyer’s lack of commercial integrity
is guarded
against.
? DP ____ documents
against payment
The exporter is to ship
the goods ordered and deliver the
relative
shipping documents to the buyer abroad thorough
the
remitting bank and the collecting bank
with instructions not to
release the documents
to the buyer until the payment for the
goods
is made.
? Why cannot the buyer directly
send cash or banker’s draft
with his order to
the seller?
1) the buyer’s capital will be
tied up from the time of
remitting it until
the goods
arrive and are sold, especially
in cases where the goods
ordered can only be
shipped by the seller months or
years after placing the order.
2) The
seller may be unknown to the buyer, and his
commercial integrity may be
questionable.
? Insurance policy —— a
document issued by the insurer,
setting out
the exact terms
and conditions of an
insurance transaction __ the name of
the
insured, the name of commodity insured, the amount
insured,
the name of the carrying vessel, the
precise risks covered, the
period of cover,
and any exceptions there may be. It is also a
written contract of insurance between the
insurance company
and the insured.
?
Insurance certificate— is a simplified insurance
policy. It
has the necessary items
of
an insurance policy, but it doesn’t set out the
rights and
duties of the insurer and the
insured, which are subject to the
detailed
insurance clauses of a formal insurance policy. In
insurance certificate has the same effect as
an insurance policy.
? Weight memo ___ is
made out by a seller when a sale is
affected
in foreign trade,
indicating the net and
gross weights of each package, which
enables
the consignee or the customs office to check the
goods.
? Packing list—— is made out
by a seller when a sale is
affected in foreign
trade,
indicating the name of the goods,
the net weight, the gross
weight and complete
inner packing specifications and contents
of
each package. It enables the consignee to declare
the goods at
the customs office, distinguish
and check the goods when they
arrive at the
port of destinations.
7. On Management of
International Businesses
? Regardless of
the specific job, most managers perform five
basic functions.
1) planning__ involves
determining overall company
objectives and
deciding how
these goals can best be
achieved.
2) Organizing __ is the process
of putting the plan into
action. The most
important is
allocating resources,
especially human resources, deciding
on the
positions to be
created and determining the
associated duties and
responsibilities.
3) The day-to-day direction and supervision of
employees __
make the full of the
potentials of the employees and achieve the
company goals.
4) Coordinating__ to
bring into proper relations among the
various
departments of
篇二：商务英语教案
MODULE1
INTRODCTIONS
Where are you from
I am
a designer
I. Suggested Teaching Plan
Students will be able to:
1. understand
the key idea of the international business
2. master some basic terms of international
business English;
3. conduct a series of
reading, listening, speaking and
writing
activities related to the theme of the unit;
4. complete all the relative exercises in this
unit
collaboratively with other peers.
1st
periodpre-reading activities
2nd
periodwhile reading
3rd periodhighlights
of the text
4th periodafter-reading
activities
II. Teaching Method
1. ppt
or
2. teacher gives lecture mainly or
3. students read, teacher asks questions with
detailed
explanation or
4. ask
students to do ppt for presentation
III.
Explanatory Notes on Technical Terms
1.
economic surplus－profit or the money that remains
after
all the expenses are paid.
2．Portfolio－the list of shares in business owned
by a
person or a company; holdings in the form
of stocks, bonds or
other securities.
3．a parent company－holding company.
4．turnkey project－a project undertaken by a
contractor.
5．expropriation－taking away or
dispossessing .
6．collection－obtaining
payment of a debt, e.g. a bill,
cheque, etc.
7. correspondent bank－a bank that has
regular business
with another bank or company
in a distance place.
8. insurance policy－a
document issued by the insurer,
setting out
the exact terms and conditions of an insurance
transaction.
9. insurance certificate－a
simplified insurance policy.
10. weight
memo－a note made out by a seller and used to
indicate the net and gross weights of each
package.
IV. Detailed reading
Warming-up questions
1. How much
do you know about international business?
2. Can you say something about the basic purpose
of
business activities?
3. Do you know
what features does international business
deal
with?
1. What is Business?
?
Traditionally, exchange or trade for things people
wanted
or needed
? Technically, the
production, distribution, and sale of goods
and service for a profit ? The primary goal of
business activities
is creating profit or
economic surplus
2. What is International
Business?
? As a field of management training,
it deals with the special
features of business
activities that cross national boundaries
including
movements of goods, services,
capital, or personnel; transfers of
technology, information, or data, or even the
supervision of
employees.
? The
international business field encompasses
international
transactions in
commodities, international transfers of
intangibles such as
technology and
data, and the performance of international
services such as banking and transportation.
It gives special
attention to the
multinational enterprises __ an enterprise based
in one country and operating in one or more
other countries__
and the full methods open to
such enterprises for doing business
internationally.
3. The Scope of
International Business Activities
?
Physical goods－products from mining, petroleum,
agriculture and
manufacturing
activities
? Transactions in service
－construction, hotel, tourism,
business
consulting, and
retailing and wholesaling,
transportation
? Financial areas－
commercial and investment banking,
securities,
and insurance ? Communication media－radio,
television, telegraph, telephone, magazines,
books,
newspapers, news services, networks
and movies.
? * foreign direct
investment－investment that give the
investor
effective control
and are accompanied by
managerial participation.
* portfolio
investment－ for the sake of obtaining
investment income or capital gains rather
than entrepreneurial
income.
*different ways of financing in foreign direct
investment－
not through capital movement
abroad, but by borrowing locally,
reinvesting
foreign earnings, by the sale to the foreign
affiliate
of non-financial assets such as
technology, or through funds
generated by
licensing fees and payments for management
services to the parent company.
*
direct investment includes whole ownership and a
joint
venture with one or more partners, who
may be private firms or
governments in the
host country or other international firms of
different nationalities.
4. International
Risk
? Include financial, political,
regulatory, and tax risks
? Financial risk
elements involve balance-of-payments
considerations, varying
exchange rates,
differential inflation trends among countries,
and divergent interest rates.
?
Political risks include the risk of expropriation
and other
adversary national
policies.
? regulatory risks arise from different
legal systems,
overlapping jurisdictions, and
dissimilar policies that influence
business practices and the
application of
antitrust law.
? In the tax field,
unforeseen changes in fiscal policies and
the
uncertainty of
application of tax laws.
5. On International Business Law
?
The movement of people ____ visa, work permit,
employment agreement, and
employment
termination clauses
? The movement of
goods___ tax, antitrust, packaging and
advertising
? Transfers of information
___ patent and trademark
? Domestic laws of
the home and host states, trade rules of
regional groups, and multilateral and
bilateral treaties between
the home and host
states
6. Commercial Credit
? Credit
___ means who takes the responsibility of paying
money and surrendering
the shipping
documents which represent the title to the
goods in handing over the transacted goods and
paying the
above said money.
? A.
Commercial credit___ remittance and collection
，the
buyer is
responsible to
make payment, the seller to surrender
documents.
B. banker’s credit ___
letter of credit ， the banker is
responsible
to pay money and tender documents on behalf of
both parties.
? The buyer can adopt
three different ways of remittance
when he
sends the money
to the seller through a
bank:
1）Mail Transfer
The buyer gives
money to his local bank. The local bank
issues
a trust deed for payment, then sends it to a
correspondent
bank at the seller’s end by
means of mail and entrusts him to
pay the
money to the seller.
2）Telegraphic Transfer
At the request of the buyer, the local bank
sends a trust deed
for payment by cable
directly to a correspondent bank at the
seller’s end and entrust him to pay money to
the seller.
This method is quicker than
mail transfer. The seller can
receive the
money at an early date. But the buyer has to bear
more expenses.
3）Demand Draft
The buyer buys a bank draft from his
local bank and sends it
by mail to the seller.
On the basis of the above bank draft, the
seller or his appointed person takes the money
from the relative
bank in his place.
?
Collection
The seller issues a draft, to
which the shipping documents
are attached,
forwards the draft to a bank in his place , makes
an
application for collection and entrusts the
remitting bank to
collect the purchase price
from the buyer through its
correspondent bank
abroad .
Because the remitting bank
instructs the collecting bank not
to part the
documents with the latter until the draft is
accepted or
paid, the buyer’s lack of
commercial integrity is guarded
against.
? DP ____ documents against payment
The
exporter is to ship the goods ordered and deliver
the
relative shipping documents to the buyer
abroad thorough the
remitting bank and the
collecting bank with instructions not to
release the documents to the buyer until the
payment for the
goods is made.
? Why
cannot the buyer directly send cash or banker’s
draft
with his order to the
seller?
篇三：商务英语教案
Chapter 1 Business
and Society
教学目标：
Define the term
“social responsibility”.
Understand why
businesses should act in a socially
responsible way.
Identify the four
basic areas of consumerism.
Find and
discuss examples of ethicalunethical business
behavior.
1. Vocabulary
Business
OrganizationFirm Obligation
Social
responsibility Social concernConsumer Consumer
legislationConsumer concerns Consumer advocate
ConsumerismThe right to safety The right to
be
heardNonprofit organization Business
ethics Survey
Bribery Embezzlement
Kickback SurvivalHonest
dealing Peer company
Government agency Ethical
UnethicalLegal
IllegalIn the long runTo maximizeTo
minimizeTo
function To boycott To condemnTo patronize To
deal with To mislead To misrepresentTo
monopolize
2. What is social responsibility?
Social responsibility is the
obligation a business assumes to:
A.
maximize its positive impact.
B. minimize
its negative impact.
C. help to improve
society.
D. help to solve social problems.
3. Why act in a socially responsible way?
1). Society provides conditions for
businesses to exist.
- social setting
including laws, customs, etc.
- other
social and cultural norms.
-
professionaltechnical personnel.
- labor.
It is only right for businesses to serve
society’s goals.
2). Businesses are a
component of society.
As overall social
conditions improve, all the components of
society – including businesses – will benefit.
3). To be socially responsible also
benefits businesses.
Customers shun firms that
- turn out inferior or shoddy products;
- cheat them out of their money;
-
pollute the environment; and
- engage in
unethical practices.
4). A company will
make greater profits in the long run if it
considers benefits to society. They
will find it easier to hire
better employees
and win more customers.
For socially
irresponsible businesses, people tend to:
-
boycott its goodsservices;
- influencing
officials against it;
- condemning it in
the media;
- buy goodsservices in other
firms
4. Consumerism
What is
consumerism?
Consumerism is the public
demand for more protection of
the buyer’s
rights.
Right to Safety
Right to
Information
Right to Choose
Right to
Be heard
areas of consumerism
1).
The right to safety
- product safe for
intended use
- explicit directions for use
- properly tested to ensure reliability
quality
2). The right to information
- detailed information about ingredients
- instructions for use
3).
The right to choose
- customers having
access to a variety of productsservices at
competitive prices- competition free to
flourish
4). The right to be heard
-
consumers’ interests receiving full consideration
- consumers able to appeal beyond a company
6. What is ethics?
Ethics is the
study of morals and moral choices.
7. What
is business ethics?
Business ethics refers
to moral principles that define right
and
wrong behavior in the world of business.
8.
Ethics vs. Law
While many ethical standards
are defined by laws, the law
does not cover
all unethical conduct. Abiding by the law defines
a minimum guide for ethical behavior.
People’s ethical code is influenced by laws,
culture,
professional codes, and individual
values.
9. Business ethics
Ethical
business behavior:
- law abiding
-
providing satisfactory productsservices
- offering reasonable prices
-
offering fair wages and employee benefits
-
raising fund for charities
- protecting the
environment
10. Unethical business behavior:
- law-defying
- cheating customers
- misrepresenting productsservices
-
polluting the environment
- offering
bribeskickbackspayoffs
- price-fixing
11. Assignment
Presentation work:
Find information from media and introduce a
socially
responsibleirresponsible business.
Discussion topic:
Do you agree with people
who say “it is simply good
business to be
ethical”? Give your reasons.
Chapter 2
Forms of Business Ownership
教学目标：
Understand the nature of sole proprietor-ships and
partnerships.
Describe the advantages
and disadvantages of sole
proprietor-
ships.
Describe the advantages and
disadvantages of partnerships.
lary
Sole proprietor-shipPartnership General
partnership General
partner Limited
PartnershipLimited Partner Partnership
Agreement Partnership Interest Joint Venture
Limited
LiabilityUnlimited Liability Personal
Income Tax
CreditorCredit RatingPersonal
Assets License
Sole Proprietor-ships
2. What is a sole proprietorship?
A sole
proprietorship is a business owned by one person.
It
is a typically small business. -
restaurants
- beauty parlors
-
flower shops
- newsstands
ages of a
sole proprietorship
Easy to start and easy
to close.
Direct and complete control.
Greater motivation.
Easy to keep trade
secrets.
Fewer and lower taxes .
4.
Disadvantages of a sole proprietorship
Unlimited liability – all of owner’s assets are
potentially at
risk.
Limited sources of
funds.
Limited management skills.
Partnerships
is a partnership?
A
partnership is a business owned by two or more
persons. It
has 3 basic types: general
partnership, limited partnership, and
joint
venture.
types of partnership
1).
General partnership
All partners have
unlimited liability.
2). Limited
partnership
at least 1 general partner +
at least 1 limited partner
3). Joint venture
established for a specific project
ages of a partnership
Easy to start or
organize.
Partners may specialize in
different areas of business
management.
Additional capital injected by each partner.
Losses shared between the partners.
Incentive for key employees.
antages of a
partnership
Unlimited liability.
Profits are shared.
Short length of life in
the event of the death of one of the
partners.
All partners are bound by the decision of
any one of them -
owner conflict;
Difficulty in withdrawing.
9. Assignment
Presentation work:
Tell people how
you plan to start a small business after you
graduate.
Discussion topic:
Compare a sole proprietorship with a partnership
and discuss
their respective advantages and
disadvantages.