经贸英语Unit one
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四月的言情小说-武训兴义学
教
案
2014 - 2015
学年第二学期
教
学
系
部
外
语
系
教
研
室
公共英语教研室
课
程
名
称
经贸英语
专业、年级、班级
14
会计
1
、
2
班等
主
讲
教
师
赵熹妮、王银燕等
使
用
教
材
新职业英语
—
经贸英语
教
务
处
制
1
Unit One
Business Relations
课型：理实一体课
教学地点：
授课方式：集中教学
I. Periods: 4
II. Content:
Period1-2
Period 3-4
Warming-up
Reading A
–
Establish Business Relations
Listening & Speaking
Reading B--It Is Not Just Sport
III. Unit Objectives
After studying this part, Ss are able to:
◆
Understand how to establish business relations
◆
Receive a client
◆
Answer phone calls from potential customers
IV
. Main & Hard Points
Important Points:
Reading A
Difficulties:
Listening;
V
. Teaching Methods:
Interactions; Task-based Approach
VI. Teaching Instruments:
textbook
，
recorder
VII. Procedures:
Period1- 2
Warming-up
Reading A
—
Establish Business Relations
Step 1 Warming-up
Today
we
will
know
something
about
the
logos
representing
some
famous
multinational
companies
in
the
world
and
some
qualities
making
a
qualified
receptionist.
1. Learn the logos representing some famous multinational companies in the world,
such as Philips, Nokia, Wal-Mart, Lenovo, Dunhill, Toyota.
2
2. Learn to make a qualified receptionist, you should have the qualities as follows:
⑴
Cordial and Friendly Attitude
⑵
Considerable Flexibility
⑶
Great Familiarity with Products
⑷
Standard Mandarin (or English)
Step 2 Reading A
—
Establish Business Relations
★
Read the passage and help the Ss grasp some key words and expressions
：
The functions of establishing business relations:
expanding business;
starting business;
increasing the turnover
sources of getting information about potential dealers:
exhibitions;
business connections;
chambers of commerce;
advertisement in
the media;
trade fairs
regarding sb./sth.;
for the purpose of sth./doing sth.;
business associate;
establish business relations;
market survey;
chamber commerce
★
Language Points:
①
scope :(
做某事物的
)
机会，余地
opportunity to do or achieve sth
scope (for sth/to do sth)
e.g.
a job with (a lot of ) scope for self-fulfillment
a house with some scope of improvement
scope : range of matters being deal with, studied etc.
(
处理、研究事物的
)
范围
)
e.g.
This subject is outside the scope of our inquiry.
②
Regarding:
对于（某人
/
事）；关于；至于
e.g. She said nothing regarding your request.
③
turnover
营业额，成交量
e.g. The reform in the management resulted in a great increase in the turnover.
④
potential
潜在的，可能的
e.g. Potential problems are the focus of the inspection.
⑤
prospective
预期的，可能要成为、、、的
e.g. Those students in the normal school are prospective teachers.
⑥
associate
合作人，同事
3
e.g. He is on good terms with his associates wherever he works.
⑦
agency
代理，代理机构
e.g. I never believe employment agencies because I used to be cheated by one of
them.
⑧
enclose
把、、、附带装入同一个信封或包裹
e.g. I enclosed a check in the envelop and sent it to the orphanage.
Useful Expressions:
enclose
…
in
…
把
…
..
封入
enclose
…
with
…
随
…
..
附上
Step 3 Guide the Ss do the tasks:
Task3:
Objective: Ss can scan the sample letter to find related information.
Read the passage again and tick off the facts mentioned in the sample letter.
□
1. Location
□
2. Brief introduction to the company
□
3. The intention of writing the letter
□
4. The history of the company
□
5. Competition on the market
□
6. Expectation of cooperation and early reply
□
7. Payment for sales
□
8. Plan for development
□
9. The source of information
□
10. Previous customers’ satisfaction
* Suggested Answers: No.2,3,6,9.
Period 3- 4
Listening & Speaking
Reading B--It Is Not Just Sport
Steps:
1) Guide the Ss to read the information and predict the answers.
2) Let Ss listen to the tape and finish the tasks.
3) Check the answers,
explaining any difficult points.
4) Ss listen again & repeat.
Task 1
Objective: Ss can accurately write down the missing words in the conversation.
4
Key: 1. business
2. cooperation
3. in
4. the
5. business
6. appointment
7. suit
8. you
Task 2
Objective: Ss can accurately match the people with the correct information.
Key:
John Foster: visit to see if there is possibility to enter into business relationships with
the company;
Sales representative from Smart Software Corporation
Grace King: assistant to the manager;
from the Network Department;
consider
after-sales
technical
services
are
of
great
importance
to
the
company.
Task 3
Objective: Ss can decide whether the statements are true or false.
Key: 1.F
2. T
…
3. F
…
4. T
…
5. F
…
. 6. F
Task 4
Objective: Ss can record information about meeting clients.
1.
the sales
2.
the report by her assistant and clerks
3.
considerable discount
4.
payment and delivery, their after- sales service
Task 5
Objective: Ss can find specific information from the conversation to answer the given
question.
1.
Toys
2.
His purpose of visit is to negotiate business
3.
Some items he
’
d like to order
4.
The next morning
5.
Speaking
Task2:Work in pairs. Speedy Shoe Factory produces high- quality sports shoes
and
enjoys
great
popularity.
Suppose
the
sales
representative
of
Speedy
is
receiving
a
new
client
from
abroad
who
hopes
to
enter
into
business
relations
with
Speedy.
Practice
making
a
conversation.
Some
useful
expressions
are
provided in the box for your reference.
5
Period 5- 6
Writing -- Order
Language lab
–
Exercises
Step1 Writing
–
Order
Learn how to write an order.
An order is
a request
made by the buyer to
the
seller, asking the seller to supply
a
specified quantity of goods on terms agreed upon by both parties. Usually a formal or
Task 3 Work in pairs. Vice President of Green Electrical Appliance is paying a
visit
to
the
General
Manager
of
Sky
Electrical
Co.
which
produces
household
appliances.
Discuss
with
your
partner,
decide
the
right
order
of
the
steps
and
make a conversation accordingly.
Suggested order: 3-6-5-2-7-4-1
Reading B--It Is Not Just Sport
Objective:
1.
2.
3.
4.
提高学生的阅读速度
完善学生的阅读技巧
拓宽学生的知识面
培养和提高学生的自主学习能力
6
★
Language Points:
1. adapt (oneself) (to sth.)
become adjusted to new conditions, etc.
适应（新环境等）
e.g. She adapted (herself) quickly to the new climate.
2. as well as (sb./sth)
in addition (to sb/sth/doing sth)
除了（某人
/
事）也，还，而且
e.g. Are they coming as well
？
He grows flowers as well as vegetables.
She is a talented musician as well as being a photographer.
★
Guide the Ss to finish the tasks
Task 1
Suggested Answers:
1. F
2. T
3. F.
4. F.
5.T
6. T
Task 2
Suggested Answers:
1.j
2.f
3.g
4.b
.5. h.
6. c.
7. d
.8.e.
9.a.
10.i
教学后记：
7