《商务英语》试卷(A卷)
玛丽莲梦兔
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2021年01月20日 05:23
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I. Matching the terms with their definitions ( 5% )
A.
academy culture
B. win/win negotiators
C. low-context culture
D. superstitions
E. recovery stage
1.
（
B
）
People who see deal- making as a collaborative and problem-solving process.
2.
（
c
）
It refers to the groups of cultures that value individual orientation and overt communication codes and
maintains a heterogeneous normative structure with low cultural demand characteristics.
3.
（
E
）
A stage of culture shock characterized by gaining some understanding of the new culture.
4.
（
D
）
Beliefs that are inconsistent with the known laws of science or what society considers to be true and
rational.
5.
（
A
）
The strategic process of marketing among consumers whose culture differs from that of the marketer
’
s
own culture at least in one of the fundamental cultural aspects, such as language, religion, social norms
and values, education and the living style.
II. Decide whether the following statements are true (T) or false ( F ) ( 10% )
6.
（
）
Shaking hands at different time will leave different impressions upon the person you are addressing.
7.
（
T
）
People of different cultural backgrounds usually behave and respond in different ways in the context.
8. (
) Cultural differences can generate positive impacts on negotiation as people can learn from each other.
9. (
) Culture serves to create a general consensus on fundamental issues and facilitates decision-making during
crises.
10. (
) Clothes make the man or the woman and the reality is that how you look goes a long way toward leaving
a great first impression.
11. (
) The easier it is to adjust to a new culture, the easier it is to readjust to a home culture.
12. (
) It is not advisable to make a high offer at the beginning of negotiation.
13.
（
）
Culture offers ways of identifying with the organization and creates a
“
you- feeling.
”
14.
（
）
The French culture is a high-context culture;
American culture is a low- context one.
15.
（
）
In the United States, a businessman who is invited for dinner to the private home of a business contact is
expected to write a thank- you note shortly after the event.
III. Reading Comprehension
( 20 % )
Passage 1.
Moods, say the experts, are emotions that tend to become fixed, influencing one
’
s outlook for
hours, days or even weeks. That
’
s great if your mood is a pleasant one, but a problem if you are sad,
anxious, angry or simply lonely.
Perhaps the best way to deal with such moods is to talk them out; sometimes, though, there is no
one
to
listen.
Modern
pharmacology(
药物学
)
offers
an
abundance
of
tranquilizers(
镇静剂
),
1
anti-depressants and anti-anxiety drugs. What many people don
’
t realize, however, is that scientists
have
discovered
the
effectiveness
of
several
nondrugs
approaches
to
make
you
loose
from
an
unwanted
mood.
These
can
be
just
as
useful
as
drugs,
and
have
the
added
benefit
of
being
nonpoisonous. So next time you feel out of sorts, don
’
t head for the drug-store but try the following
approach.
Of
all
the
mood-altering
self-help
techniques,
aerobic(
增氧健身的
)
exercise
seems
to
be
the
most efficient cure for a bad mood.
“
If you could keep the exercise, you
’
d be in high spirits.
”
Says
Kathryn Lance, author of Running for Health and Beauty.
Researchers have explained biochemical and various other changes that make exercise compare
favorably to drugs as a mood raiser. Physical exertion such as housework, however, does little. The
key
is
aerobic
exercise-running,
cycling,
walking,
swimming
or
other
repetitive
and
sustained
activities that boost the heart rate, increase circulation and improve the body
’
s utilization of oxygen.
Do them for at least 20 minutes a session three to five times a week.
16. What is the main subject of the passage?A
A) How to beat a bad mood.
B) How to do physical exercises.
C) How to talk bad moods out
D) How to be involved in aerobic exercise.
17. It can be inferred from the passage that____B_____.
A) the best way to overcome a bad mood is to talk to oneself
B) when one is in a bad mood, he or she may not work very efficiently
C) some drugs are more effective than physical than physical exercises
D) a person can make a big profit if he is in a good mood
18.
“
Feel out of sorts
”
, as it is used in the second paragraph could best be replaced by __B___
A) put things in order
B) are in a bad mood
C) search for tranquilizers
D) want a mood-raiser
19. According to the passage, all of the following are true except____A_____.
A) moods can have a bad influence on people
’
s emotions
B) aerobic exercise can help people get rid of bad mood
C) swimming, walking, or running is an efficient cure for a bad mood
D) scientists have provided people with many tranquilizers
20. Which of the following best describes the organization of this passage?B
A) A procedure is explained and significance is emphasized.
B) A problem is examined and solutions are given.
C) Two contrasting views of a problem are presented.
D Recent pharmacological advancements are in order of importance.
Passage2
There are many reasons for the tidal action which is a very complicated phenomenon involving
many factors, all of which must be considered to predict tide in any one place at any one time. The
alternate rise and fall of the surface of the seas and ocean is mainly caused by the attractive force of
the moon alone. When the attraction is great, the tide is high, and conversely when the attraction is
minimal, the tide is low. Between the high tide and the low tide is a period of a little over six hours,
being called during its rise a floodtide, and during its fall an ebb tide(
退潮
).
2
The
sun
also
exerts
its
effect
on
the
tide,
being
a
little
less
than
half
as
much
as
the
moon,
although its mass is so much greater. When the moon and the sun are horizontal, the highest tide
occurs and when they are vertical the lowest tide takes place.
The wind also plays an important part in the modification of the normal rise and fall of the tide.
Thus these
factors affect each other, either detracting or adding to
the
attractive
forces to
add or
subtract from the weight of the tide. But the tides still move inexorably(
无情地
)on, rising twice a
day,
getting a little later each day and posing a
problem of correctly predicting their heights
and
lows.
21. Which of the following factors will NOT affect the time of the tide?B
A) The position of the sun and the moon.
B) The mass of the moon.
C) The changing tide.
D) The attractive force of the moon.
22. The principal idea of this article is___D____.
A) the attraction of the sun and the moon
B) the sun, the moon and the wind
C) the changing tide
D) the factors affecting the tide
23. It can be concluded from this article that the attraction of the sun is__D____.
A) more than half that of the moon
B) more than that of the moon
C) more than twice that of the moon
D) half that of the moon
24.
If
the
first
high
tide
takes
place
at
1:00
a.m.
the
next
high
tide
will
probably
take
place
at__C___.
A) 7:20 a.m.
B) 8:00 a.m.
C) 1:45 p.m.
D) high noon
25. According to this article, it is clear that the force of the moon___C____.
A) is not as important as that of the wind
B) is less than half as much as the sun
C) cause the alternate rise and fall of the surface of the seas
D) does not influence the rise and fall of the surface of the seas
VI. choose the best word to fill in the blanks and change the forms where necessary ( 10 % )
29 perspectives
31 element
26 marketing
34attitudes toward change
35 interactions
32 culture
30 consumers and business
27 agents
28 standardization
33 promotion
Culture influences __26__and marketing influences culture. Marketers can act as __27__ of changes within a
culture. The __28__ between marketing and culture can be examined from three __29__ . Firstly, culture defines
acceptable purchasing and product-use behaviors for both __30 __. Take business gift as an example: In cultures
where a business gift is expected but not presented, it is an insult to the host not to give him one. In countries
where gift generate an obligation, such as in Japan, it may be beneficial to engage in the practice. Yet, in other
cultures, offering a business gift could be misinterpreted as inappropriate, thus offending the recipients. Secondly,
each
__31__
of
culture
influences
each
component
of
the
marketing
mix..
__
32__
,
for
instance,
is
strongly
3