BusinesssWriting 6C原则
温柔似野鬼°
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2021年01月20日 05:26
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袁立本-销售助理职位描述
BusinesssWriting 6C
原则
1
．准确
(correctness)
包括四层意义，即阅读人能理解、接受的英语水平；使用精确措词，传达准确信息；正
确地使用 语法和标点符号；拼写正确。
(1)
恰当的语言风格
请比较下面两组例词：
Formal
approximately
inquire
ascertain
obtain
assist
participate
construct
purchase
contribute
sufficient
difficult
utilize
Informal
About
Ask
find out
receive
help
share
build
buy
give
enough
hard
use
(2)
准确的措词和信息
下面列出的是一系列极易混淆的单词及词组，请注意区分：
a lot / allot
all right / alright
cannot / can not
different from / different than
. due to / because of
effect / affect
fewer / less
lie / lay
principal / principle
that /which
their / them / they' re
wait for / wait on
who / whom
(3)
正确的语法和标点符号
(4)
正确的拼写
2
．清楚
(Clarity)
(1)
逻辑布局
(Logical Organization)
常用的逻辑布局方法包括：
①因果关系
(Cause & Effect)
②时间顺序
(Chronological Development)
③序列顺序
(Sequential Development)
④比较
(Comparison)
⑤一般到特殊
(From General to Specific)
⑥特殊到一般
(From Specific to General)
(2)
合理构架句群与段落
(Well-Written Sentences & Paragraphs)
例句：
修改前
: Marshall Corporation was founded forty years ago, and it now has branch offices in
four states, and it employs nearly 400 individuals.
修改后
:
Marshall
Corporation
was
founded
forty
years
ago.
With
branch
offices
in
four
states, it now employs nearly 400 individuals.
(3)
统一性与一致性
(Unity and Coherence)
(4)
强调
(Emphasis)
①位置
②重复
③数量
④技巧
(5)
将句中关系紧密的词尽量靠近。
比较下面三对句子：
A. They bought a bicycle in Beijing in a small shop which costs $$ 25.00.
They bought a bicycle for $$25.00 in a small shop in Beijing.
B. He was warned not to drink water even in a restaurant which had not been boiled.
He was warned not to drink water which had not been boiled.
C. Those who work rapidly get ill in these conditions.
Those who work in these conditions rapidly get ill.
(6)
避免在同一个句子中使用意义不同的同一个字。
We shall take a firm line with the firm
．
We shall take a strong line with the film
．
3
．简洁
(Conciseness
)
A. We have begun to export our machine to countries abroad.
We have begun to export our machines.
B.
In
the
event
that
you
speak
to
Mr.
Wood
in
regard
to
production,
ask
him
to
give
consideration to the delivery schedule.
If you speak to Mr. Wood about production, ask him to consider the delivery schedule.
C .We require furniture which is of the new type.
We require new- type furniture.
(1)
使用简洁的语言
(Use simple language)
尽量使用
避免使用
please
will you be good enough to
prefer
express a preference for
because
for the reason that
(2)
少用陈词滥调
(Omit trite expressions)
as the case may be
it has come to my attention
at an early age
avail yourself of this opportunity
previous to
crack of dawn
pursuant to your request
take the liberty to
due to the fact that
thanking you in advance
enclosed herein
this is to inform you
under separate cover
with kindest regards
I wish to state
(3)
避免冗长的表达方式和不必要的重复
(avoid wordy expressions & unnecessary repetition)
。
Wordy
Concise
1. We would like to
please
2. For the month of August
for August
3. Pursuant to the end of this week
now
4. A long period of time
a long time
5. At this time
now
6. Is at this time
is
7. The weight was higher than
the weight was greater than
8. I expected it to be
expected
9. During the year of 1995
during 1995
10. For the development of
for developing
11. In the city of Dallas
in Dallas
12. The problem was that the car would not
the car would not start
start
13. Square in shape
square
14. in accordance with your request
you requested
15. Sign on the front of this form
sign this form
16. During the time that
while
17. Consensus of opinion
we agree
18. Remember the fact that
remember
19, Held a meeting
met
20. this is the situation at this time
now
(4)
删改无关紧要的成份
(Remove unneeded facts)
A. It should be noted that this is the best we can do,
B. For your information we enclose a catalogue.
C. Please be advised that we have received your invoice.
1. as soon as possible
by July 10
2. as you indicated in your letter
a
s you indicated
3. at all times
always
4. at this time
now
5. continue to utilize the old form until
start using the new form on February
such time as the new form is available
6. despite the fact that
despite
7. for the month of April
for April
8. for obvious reason that
because
9. I would ask that you
please
I0. in conjunction with
with
11. in the mere recent past
recently
12. in the unlikely event that
if
13. in the unlikely event that I am unable to
if I am late, please delay the meeting
be on time, please delay the meeting
14. in view of the fact that
because
15. it will be greatly appreciated if you
please
16. our production of the new product will
production will begin on July 1
commence on July 1
17. please be advised that we expect you to
please review the contract
review the enclosed contract
(5)
多使用主动语态的句子结构以明确表达意思。
Payment of their accounts will be made by Johnsons next week
．
Johnsons will pay their accounts next week
．
4
．具体
(Concreteness)
(1)
尽可能地提供明确、具体的信息。
A. These brakes can stop a car within a short distance.
These Goodson power brakes can stop a 2-ton car within 24 feet.
B. We hope the equipment will be delivered to our company as soon as possible.
Please deliver the equipment to our company before next Friday.
C. She is a fast typist.
She types at the fast rate of 85 words per minute.
(2)
使用具体词汇
A. We have no hesitation in advising you…
We advise yo
u…
B. The preparation of new price scale is in hand.
New price scales are being prepared this week.
C. Due to the unusual nature of the request,…
As the request is unusual,…
a great deal of time, bad, large, good, small, around, old, convenient, young, little, majority,
minority, most, less
5
．完整
(Completeness)
自查：谁
(Who)?
什么
(What)?
什么时候
(When)?
在哪里
(Where)?
为什么
(Why)?
怎么样
(How)?
6
．礼貌
(Courtesy)
例如：
Dear Mrs. Walters,
Because you delayed so long in your response, Model GSF is off stock. If you are interested,
we have some similar models on hand
Yours truly,
修改：
Dear Mrs. Walters
If I had known your needs before May 20, I could have shipped Model GSP immediately.
However, the spring sale drained our stock.
The Model GSK, a similar instrument, is in stock, and you could have it at the same price as
the GSF. It normally sells for $$10,000 more. we will ship it as soon as you give us the word.
Yours sincerely
(1)
使用礼貌友好的词汇
A.
说
“Thank you
例如
:
Thank you for your letter of yesterday.
Thank you for your prompt reply.
Thank you for helping us in this respect.
Thank you for your information.
(2)
体谅对方的写作态度
(You-Attitude)
Writer emphasis:
We are shipping your order on Friday.
Reader emphasis:
You will receive your order by Monday, October 10.